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題名：性訴求類型、產品類型與調節焦點對廣告效果之影響
書刊名：企業管理學報
作者：周軒逸／吳政軒
作者(外文)：Chou, Hsuan-yi／Wu, Cheng-hsuan
出版日期：2020
卷期：45:4
頁次：頁103-138
主題關鍵詞：性訴求；廣告效果；產品類型；調節焦點；Sex appeal；Advertising effects；Product type；Regulatory focus
原始連結：連回原系統網址new window
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  • 共同引用共同引用:8
  • 點閱點閱:9
期刊論文
1.蘇建州、陳宛非(20060100)。不同世代媒體使用行為之研究：以2005東方消費者行銷資料庫為例。資訊社會研究，10，205-234。new window  延伸查詢new window
2.Adams, Lee、Faseur, Tineke、Geuens, Maggie(2011)。The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers。Journal of Consumer Affairs，45(2)，275-305。  new window
3.Chitturi, R.、Raghunathan, R.、Mahajan, V.(2007)。Form versus function: How the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences。Journal of Marketing Research，44(4)，702-714。  new window
4.Pham, Michel Tuan、Chang, Hannah H.(2010)。Regulatory focus, regulatory fit, and the search and consideration of choice alternatives。Journal of Consumer Research，37(4)，626-640。  new window
5.Reichert, Tom、Heckler, Susan E.、Jackson, Sally(2001)。The effects of sexual social marketing appeals on cognitive processing and persuasion。Journal of Advertising，30(1)，13-27。  new window
6.Steenhaut, S.、Van Kenhove, P.(2006)。An empirical investigation of the relationships among a consumer's personal values, ethical ideology, and ethical beliefs。Journal of Business Ethics，64(2)，137-155。  new window
7.Haws, K. L.、Dholakia, U. M.、Bearden, W. O.(2010)。An assessment of chronic regulatory focus measures。Journal of Marketing Research，47(5)，967-982。  new window
8.Werth, L.、Foerster, J.(2007)。How regulatory focus influences consumer behavior。European Journal of Social Psychology，37(1)，33-51。  new window
9.Zhou, Rongrong、Pham, Michel Tuan(2004)。Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals。Journal of Consumer Research，31(1)，125-135。  new window
10.Herzenstein, M.、Posavac, S. S.、Brakus, J. J.(2007)。Adoption of new and really new products: The effects of self-regulation systems and risk salience。Journal of Marketing Research，44(2)，251-260。  new window
11.Peterson, R. A.、Kerin, R. A.(1977)。The Female Role in Advertisements: Some Experimental Evidence。Journal of Marketing，41(4)，59-63。  new window
12.Lagerwerf, L.、Meijers, A.(2008)。Openness in metaphorical and straightforward advertisements: appreciation effects。Journal of Advertising，37(2)，19-30。  new window
13.LaTour, M. S.、Pitts, R. E.、Snook-Luther, D. C.(1990)。Female nudity, arousal and ad response: An experimental investigation。Journal of Advertising，19(4)，51-62。  new window
14.Soley, L.、Kurzbard, G.(1986)。Sex in Advertising: A comparison of 1964 and 1984 magazine advertisements。Journal of Advertisings，15(3)，46-64。  new window
15.Avnet, Tamar、Higgins, E. Tory(2006)。How regulatory fit affects value in consumer choices and opinions。Journal of Marketing Research，43(1)，1-10。  new window
16.Ratchford, Brian T.(1987)。New Insights about the FCB Grid。Journal of Advertising Research，27(4)，24-38。  new window
17.Zhao, G.、Pechmann, C.(2007)。The impact of regulatory focus on adolescents' response to antismoking advertising campaigns。Journal of Marketing Research，44(4)，671-687。  new window
18.Biswas, A.、Olsen, J. E.、Carlet, V.(1992)。A comparison of print advertisements from the United States and France。Journal of Advertising，21(4)，73-81。  new window
19.Vaughn, Richard(1980)。How Advertising Works: A Planning Model。Journal of Advertising Research，20(5)，27-33。  new window
20.Kareklas, I.、Carlson, J. R.、Muehling, D. D.(2012)。The Role of Regulatory Focus and Self-View in "Green" Advertising Message Framing。Journal of Advertising，41(4)，25-39。  new window
21.Putrevu, Sanjay(2008)。Consumer responses toward sexual and nonsexual appeals: The Influence of involvement, need for cognition (NFC), and gender。Journal of Advertising，37(2)，57-70。  new window
22.Dudley, S. C.(1999)。Consumer attitudes toward nudity in advertising。Journal of Marketing Theory and Practice，7(4)，89-96。  new window
23.Cui, Geng、Yang, Xiaoyan(2009)。Responses of Chinese consumers to sex appeals in international advertising: a test of congruency theory。Journal of Global Marketing，22(3)，229-245。  new window
24.Higgins, E. T.(2002)。How self-regulation creates distinct values: The case of promotion and prevention decision making。Journal of Consumer Psychology，12(3)，177-191。  new window
25.Pham, M. T.、Avnet, T.(2004)。Ideals and oughts and the reliance on affect versus substance in persuasion。Journal of Consumer Research，30(4)，503-518。  new window
26.Richmond, D.、Hartman, T. P.(1982)。Sex Appeal in Advertising。Journal of Advertising Research，22(5)，53-61。  new window
27.Severn, J.、Belch, George E.、Belch, Michael A.(1990)。The effects of sexual and Non-sexual advertising appeals and information level on cognitive processing and communication effectiveness。Journal of Advertising，19(1)，14-22。  new window
28.Sparks, J. V.、Lang, A.(2015)。Mechanisms underlying the effects of sexy and humorous content in advertisements。Communication Monographs，82(1)，134-162。  new window
29.Wang, J.、Lee, A. Y.(2006)。The role of regulatory focus in preference construction。Journal of Marketing Research，43(1)，28-38。  new window
30.Zhu, R.、Meyers-Levy, J.(2007)。Exploring the cognitive mechanism that underlies regulatory focus effects。Journal of Consumer Research，34(1)，89-96。  new window
31.Higgins, E. Tory(2005)。Value from regulatory fit。Current Directions in Psychological Science，14(4)，209-213。  new window
32.林鴻銘(20110300)。調節焦點對廣告說服的影響--訊息處理之角色。商略學報，3(1)，39-52。new window  延伸查詢new window
33.Yi, Y.(1990)。Cognitive and Affective Priming Effects of the Context for Print Advertisements。Journal of Advertising，19(2)，40-48。  new window
34.Aggarwal, Praveen、Jun, Sung You、Huh, Jong Ho(2011)。Scarcity messages: A consumer competition perspective。Journal of Advertising，40(3)，19-30。  new window
35.Jin, Seung-A Annie(2009)。Modality effects in second life: The mediating role of social presence and the moderating role of product involvement。CyberPsychology & Behavior，12(6)，717-721。  new window
36.Johnson, P. D.、Smith, M. B.、Wallace, J. C.、Hill, A. D.、Baron, R. A.(2015)。A review of multilevel regulatory focus in organizations。Journal of Management，41(5)，1501-1529。  new window
37.Higgins, E. T.、Friedman, R. S.、Harlow, R. E.、Idson, L. C.、Ayduk, O. N.、Taylor, A.(2001)。Achievement orientations from subjective histories of success: Promotion pride versus prevention pride。European Journal of Social Psychology，31(1)，3-23。  new window
38.Kirmani, A.、Zhu, R.(2007)。Vigilant against manipulation: The effect of regulatory focus on the use of persuasion knowledge。Journal of Marketing Research，44(4)，688-701。  new window
39.Chang, C.-T.、Tseng, C.-H.(2013)。Can sex sell bread? The impacts of sexual appeal type, product type and sensation seeking。International Journal of Advertising，32(4)，559-585。  new window
40.Ma, J.、Gal, D.(2016)。When sex and romance conflict: the effect of sexual imagery in advertising on preference for romantically linked products and services。Journal of Marketing Research，53(4)，479-496。  new window
41.羅佳倫、黃鈺雯(2018)。以計畫行為理論為觀點探討大學生之性行為意圖。臺灣性學學刊，24(1)，93-122。new window  延伸查詢new window
42.An, D.、Lee, C.、Kim, J.、Youn, N.(2020)。Grotesque imagery enhances the persuasiveness of luxury brand advertising。International Journal of Advertising，39(6)，783-801。  new window
43.Anabila, P.、Tagoe, C.、Asare, S.(2015)。Consumer perception of sex appeal advertising: A high context cultural perspective。IUP Journal of Marketing Management，14(4)，34-55。  new window
44.Bautista, R. E. D.、Rundle-Gonzalez, V.、Awad, R. G.、Erwin, R. A.(2013)。Determining the coping strategies of individuals with epilepsy。Epilepsy & Behavior，27(2)，286-291。  new window
45.Bhatnagar, N.、McKay-Nesbitt, J.(2016)。Pro-environment advertising messages: The role of regulatory focus。International Journal of Advertising，35(1)，4-22。  new window
46.Black, I. R.、Morton, P.(2017)。Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible?。Journal of Marketing Communications，23(4)，331-350。  new window
47.Chan, N. C.、Ho, Y.(2017)。The role of regulatory focus and goal progress on goal-directed consumption behaviors。Journal of Consumer Marketing，34(2)，147-155。  new window
48.Choi, H.、Yoo, K.、Reichert, T.、LaTour, M. S.(2016)。Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals。International Journal of Advertising，35(5)，823-845。  new window
49.Choi, H.、Yoo, K.、Reichert, T.、Northup, T.(2020)。Feminism and advertising: Responses to sexual ads featuring women: How the differential influence of feminist perspectives can inform targeting strategies。Journal of Advertising Research，60(2)，163-178。  new window
50.Cummins, R. G.、Gong, Z. H.、Reichert, T.(2020)。The impact of visual sexual appeals on attention allocation within advertisements: An eye-tracking study。International Journal of Advertising，1-25。  new window
51.Das, E.、Galekh, M.、Vonkeman, C.(2015)。Is sexy better than funny? Disentangling the persuasive effects of pleasure and arousal across sex and humour appeals。International Journal of Advertising，34(3)，406-420。  new window
52.Dianoux, C.、Linhart, Z.(2010)。The effectiveness of female nudity in advertising in three European countries。International Marketing Review，27(5)，562-578。  new window
53.Florack, A.、Friese, M.、Scarabis, M.(2010)。Regulatory focus and reliance on implicit preferences in consumption contexts。Journal of Consumer Psychology，20(2)，193-204。  new window
54.Ford, J. B.、LaTour, M. S.、Honeycutt, E. D. Jr.、Joseph, M.(1994)。Female sex role portrayals in international advertising: Should advertisers standardize in the Pacific Rim?。American Business Review，12(2)，1-10。  new window
55.Kao, D. T.(2012)。Exploring the effect of regulatory focus on ad attitudes: The moderating roles of message sidedness and argument quality。International Journal of Psychology，47(2)，142-153。  new window
56.Kumar, A.、Pathak, P.(2013)。The transmutation in advertising appeals: A theoretical perspective with India-centric cases。Management Insight，9(2)，51-71。  new window
57.Lanseng, E. J.(2016)。Relevant sex appeals in advertising: Gender and commitment context differences。Frontiers in Psychology，7。  new window
58.LaTour, M. S.、Henthome, T. L.(1993)。Female nudity: Attitudes toward the ad and the brand, and implications for advertising strategy。Journal of Consumer Marketing，10(3)，25-32。  new window
59.Lee, S. Y.、Lee, S.(2016)。The influence of masculinity and femininity in responses to sex appeal advertising。Journal of Global Fashion Marketing，7(4)，266-277。  new window
60.Lee, Y. A.、Aaker, L. J.(2004)。Bring the frame into focus: The influence of regulatory fit on processing fluency and persuasion。Journal of Personality and Social Psychology，86(2)，205-218。  new window
61.Li, J.-Y.、Rodriguez, L.(2015)。Appeals, sexual images, visual metaphors and themes: Differences in condom print ads across four continents。Online Journal of Communication and Media Technologies，5(3)，37-66。  new window
62.Liu, F.、Cheng, H.、Li, J.(2009)。Consumer responses to sex appeal advertising: A cross-cultural study。International Marketing Review，26(4/5)，501-520。  new window
63.Lockwood, P.、Chasteen, A. L.、Wong, C.(2005)。Age and regulatory focus determine preferences for health-related role models。Psychology and Aging，20(3)，376-389。  new window
64.Maliszewski, N.、Olejniczak-Serowiec, A.、Harasimczuk, J.(2019)。Influence of sexual appeal in roadside advertising on drivers' attention and driving behavior。PLoS one，14(5)。  new window
65.Matthes, J.、Prieler, M.(2020)。Nudity of male and female characters in television advertising across 13 countries。Journalism & Mass Communication Quarterly，97(4)，1101-1122。  new window
66.Nusantara, A. C.、Haryanto, B.(2018)。The influence of sex appeal on consumers attitude toward the ads moderated by product factors。Jumal Dinamika Manajemen，9(2)，250-258。  new window
67.Pham, M. T.、Avnet, T.(2009)。Contingent reliance on the affect heuristic as a function of regulatory focus。Organizational Behavior and Human Decision Processes，108(2)，267-278。  new window
68.Prendergast, G.、Hwa, H. C.(2003)。An Asian perspective of offensive advertising on the web。International Journal of Advertising，22(3)，393-411。  new window
69.Reichert, T.(2002)。Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising。Annual Review of Sex Research，13(1)，241-273。  new window
70.Reichert, T.(2007)。The ageless allure: Sex, media, and marketing。Journal of Promotion Management，13(1/2)，3-11。  new window
71.Reichert, T.、Ramirez, A.(2000)。Defining sexually oriented appeals in advertising: A grounded theory investigation。Advances in Consumer Research，27，267-273。  new window
72.Sarpal, R.、Saleh, R.、Teck, T. S.、Chia, K. M.、Yee, L. M.(2018)。Literature review on the use of sex appeal vs non-sex appeal advertising in the Malaysian context。International Journal of Marketing Studies，10(2)，28-35。  new window
73.Sherman, C.、Quester, P.(2005)。The influence of product/nudity congruence on advertising effectiveness。Journal of Promotion Management，11(2/3)，61-89。  new window
74.Simpson, P. M.、Horton, S.、Brown, G.(1996)。Male nudity in advertisements: A modified replication and extension of gender and product effects。Journal of the Academy of Marketing Science，24(3)，257-262。  new window
75.Sung, B.、Phau, I.(2019)。When pride meets envy: Is social superiority portrayal in luxury advertising perceived as prestige or arrogance?。Psychology & Marketing，36(2)，113-119。  new window
76.Theodorakis, I. G.、Painesis, G.(2018)。The impact of psychological distance and construal level on consumers' responses to taboos in advertising。Journal of Advertising，47(2)，161-181。  new window
77.van Noort, G.、van Reijmersdal, E. A.(2019)。Branded apps: Explaining effects of brands' mobile phone applications on brand responses。Journal of Interactive Marketing，45，16-26。  new window
78.Wan, W. W.、Luk, C. L.、Chow, C. W.(2014)。Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing。Journal of International Business Studies，45(6)，751-782。  new window
79.Wirtz, J. G.、Sparks, J. V.、Zimbres, T. M.(2018)。The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: A meta-analysis review。International Journal of Advertising，37(2)，168-198。  new window
80.Jain, Shailendra Pratap、Lindsey, Charles、Agrawal, Nidhi、Maheswaran, Durairaj(2007)。For Better or For Worse? Valenced Comparative Frames and Regulatory Focus。Journal of Consumer Research，34(1)，57-65。  new window
81.Chernev, A.(2004)。Goal-attribute compatibility in consumer choice。Journal of Consumer Psychology，14(1/2)，141-150。  new window
82.Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research，14(4)，538-555。  new window
83.Chang, C.-C.、Chou, Y.-J.(2008)。Goal orientation and comparative valence in persuasion。Journal of Advertising，37(1)，73-87。  new window
84.De Bock, Tine、Van Kenhove, Patrick(2010)。Consumer Ethics: The Role of Self-Regulatory Focus。Journal of Business Ethics，97(2)，241-255。  new window
85.Higgins, E. Tory(1997)。Beyond pleasure and pain。American Psychologist，52(12)，1280-1300。  new window
86.Micu, C. C.、Chowdhury, T. G.(2010)。The effect of message's regulatory focus and product type on persuasion。Journal of Marketing Theory and Practice，18(2)，181-190。  new window
87.Aaker, Jennifer L.、Lee, Angela Y.(2001)。"I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion。Journal of Consumer Research，28(1)，33-49。  new window
88.McQuarrie, Edward. F.、Phillips, Barbara. J.(2005)。Indirect persuasion in advertising: How consumers process metaphors presented in pictures and words。Journal of Advertising，34(2)，7-20。  new window
89.Friedman, R. S.、Förster, J.(2002)。The Influence of Approach and Avoidance Motor Actions on Creative Cognition。Journal of Experimental Social Psychology，38(1)，41-55。  new window
會議論文
1.Tinkham, S. F.、Reid, L. N.(1988)。Sex appeals in advertising revisited: Validation of a typology。1988 Conference of the American Academy of Advertising。Austin, TX：American Academy of Advertising。118-123。  new window
圖書
1.Harris R. J.(1999)。A cognitive psychology of mass communication。Lawrence Erlbaum Associates, Inc.。  new window
2.Courtney, A. E.、Whipple, T. W.(1983)。Sex Stereotyping in Advertising。Lexington, MA：Lexington Books。  new window
3.Aaker, D. A.、Joachimsthaler, E.(2001)。Brand Leadership. Die Strategie für Siegermarken。Upper Saddle River, NJ：Prentice Hall。  new window
4.Kumar, N.(2015)。Chronic regulatory focus and financial decision-making: Asset and portfolio allocation。New York, NY：Springer。  new window
其他
1.Pollser波仕特線上市調網(20160422)。雜誌閱讀習慣調查報告，https://life.tw/?app=view&no=421273。  延伸查詢new window
2.天下創新學院(2020)。多元化APP為你打造數位新生活，https://magazine.feg.com.tw/magazine/tw/magazine_detail.aspx?id=l 1991。  延伸查詢new window
3.陳冠伶(20181114)。台灣Z世代的5A觀察，https://www.brain.com.tw/news/articlecontent?ID=47181。  new window
4.Hermannsdottir, A.，Gunnarsdottir, S.(2015)。Sexual appeals in advertisements，https://doi.Org/10.13140/RG.2.2.28250.03529。  new window
5.Jeong, B.，Yoon, T.(2014)。The role of regulatory focus and message framing on persuasion of anti-piracy educational campaigns，https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1233&context=amcis2014。  new window
圖書論文
1.Higgins, E. T.(1998)。Promotion and prevention: Regulatory focus as a motivational principle。Advances in experimental social psychology。New York：Academic Press。  new window
2.Boutsikaki, K.、Balabanis, G.(2017)。A new typology on sex appeal advertisements。The customer is not always right? Marketing orientations in a dynamic business world. Developments in marketing science: Proceedings of the academy of marketing science。New York, NY：Springer, Cham。  new window
3.Lambiase, J.、Reichert, T.(2003)。Promises, promises: Exploring erotic rhetoric in sexually oriented advertising。Persuasive imagery: A consumer response perspective。Mahwah, NJ：Erlbaum。  new window
4.LaTour, M. S.、Henthome, T. L.(2003)。Nudity and sexual appeals: Understanding the arousal process and advertising response。Sex in Advertising: Perspectives on the Erotic Appeal。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
5.Mayer, J. M.、Peev, P.(2017)。The role of female sexual self-schema in reactions to non-explicit sexual advertising imagery。Creating marketing magic and innovative future marketing trends. Developments in marketing science: Proceedings of the academy of marketing science。New York, NY：Springer。  new window
6.Reichert, T.(2003)。What is sex in advertising? Perspectives from consumer behavior and social science research。Sex in advertising: Perspectives on the erotic appeal。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
 
 
 
 
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