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題名:夥伴選擇、統治機制及價值創造:台灣地區中小企業策略聯盟研究
作者:劉財龍 引用關係
作者(外文):Tsai-Lung Liu
校院名稱:義守大學
系所名稱:管理研究所博士班
指導教授:譚大純
學位類別:博士
出版日期:2007
主題關鍵詞:中小企業策略聯盟價值創造夥伴選擇統治機制資源基礎觀點交易成本理論社會網絡理論social network theorytransaction cost theoryresource-based viewgovernance mechanismpartner selectionstrategic allianceSmall and medium enterprisesvalue creation
原始連結:連回原系統網址new window
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為補足先前文獻缺乏探討台灣中小企業如何透過策略聯盟進而創造組織價值之實務與研究議題缺口,本研究從交易成本理論、資源基礎觀點及社會網絡理論為主軸之觀點切入,探討相對於大型企業,中小企業策略聯盟夥伴選擇行為如何影響其價值創造之成效,及其統治機制如何干擾夥伴選擇行為對價值創造影響之獨特性,以達成二項研究目的:(1)期望實證結果能彙整出影響台灣中小企業策略聯盟價值創造之各項影響因素,並將本研究所發現之中小企業策略聯盟夥伴選擇、統治機制及價值創造各項研究結果與大型企業文獻之研究結果做差異比較,進而能明確釐清中小企業不易形成之策略聯盟價值創造內涵及其重要影響因素,及提供經營管理相關建議,基以作為台灣中小企業未來達成策略聯盟價值創造目標之實務參考。(2)將本研究之實證結果從交易成本理論、資源基礎觀點及社會網絡理論等三種理論觀點加以比較,以能看出何種理論觀點之研究結果對中小企業策略聯盟價值創造之影響性較強與更具解釋力,期望此些不同理論意涵可作為未來相關學術研究之參考。
本研究在正式調查階段,共郵寄發放1422份問卷給參與過策略聯盟之中小企業高階主管填答,實際共獲得有效問卷219份。配合多元迴歸分析驗證各研究假說,在控制受測中小企業之產業內競爭程度與組織規模影響力後研究結果發現,(1) 中小企業選擇資源供給愈佳之聯盟夥伴,會對其創造出技術與遞交價值有正向助益;(2)中小企業選擇信任一致性高之聯盟夥伴,愈有利創造出成本、技術及彈性等價值;(3)聯盟夥伴之企業文化愈具有機性,愈會有助中小企業創造出彈性價值;(4)聯盟夥伴學習環境愈佳,會對中小企業創造出技術與遞交價值有正向影響;(5)聯盟夥伴愈具有網絡擴展能力,中小企業愈能創造出組織之技術、彈性及遞交價值;(6)中小企業之違約懲罰式統治機制愈靈活,則夥伴資源供給愈佳、夥伴信任一致性愈高,價值創造愈佳;(7)中小企業之社群建構式治機制愈靈活,則夥伴文化有機性愈高、學習環境與網絡擴展能力愈佳,價值創造愈佳。綜合實證結果,顯示本研究提出台灣中小企業達成策略聯盟價值創造之研究架構具有良好之解釋與應用能力。
最後,本研究歸納出影響台灣中小企業策略聯盟價值創造之各項因素,並與大型企業文獻之研究結果做差異比較。此外,本研究提出不同理論觀點之研究結果對中小企業策略聯盟價值創造有何不同影響之理論意涵。另外,本研究對臺灣中小企業經營者提出八項經營管理之實務建議,(1)發展獨特性技術資源、(2)獲取提昇產品遞交可靠度之資源、(3)審慎挑選值得信任之聯盟夥伴、(4)挑選企業文化相似性高之聯盟夥伴、(5)學習聯盟夥伴之技術與產品知識、(6)促進與聯盟夥伴之網絡關係、(7)建立違約懲罰式統治機制,及(8)建立社群建構式統治機制。
To bridge the practical and research gap of the past studies in the issue of small and medium enterprises (SMEs) in Taiwan created their strategic alliance values, this study adopts transaction cost theory, resource-based view, and social network theory to explore comparison with large enterprises, how partner selection of SMEs strategic alliance impacts the value creation and how governance mechanism of SMEs strategic alliance moderates between partner selection and value creation to achieve two research purposes: (1)By employing the empirical efforts, this study hopes to examine the critical factors affecting the value creation of strategic alliance for SMEs in Taiwan, and compares with different research results between past studies in large enterprises and this study in SMEs in the issues of partner selection, governance mechanism and value creation to find the important content of SMEs’ value creation of strategic alliance. Furthermore, this study hopes to provide some business managerial suggestions for SMEs’ reference to achieve the goal of strategic alliance value creation in future. (2) At the base of comparison among transaction cost theory, resource-based view, and social network theory, this study attempts to examines what kind research result of theory perspective that has stronger impact and well explanation ability in the value creation of strategic alliance. In addition, this study hopes some discussion of theoretical implications that can provide for academy researchers’ reference in future.
In the phase of formal study, this study sent 1422 pieces of questionnaires survey to SMEs’ directors that have joined strategic alliance before, totally 219 respondents of samples have been sampled. By implementing the multiple regression analysis to verify each hypothesis, with the control effect on industrial competitive degree and organizational scale, this study found that, (1) SME selects alliance partner of better resource provision that has positively to create technology and delivery value. (2) SME selects alliance partner of higher trust consistence that has positively to create cost, technology and flexibility value. (3) The well-organized culture of alliance partner helps to create SME’s flexibility value. (4) The well learning environment of alliance partner has positively to create SME’s technology and delivery value. (5) The well network ability of alliance partner has positively to create SME’s technology, flexibility and delivery value. (6) SME adopts governance mechanism of punitive contact more flexibility that has positively effect on alliance partner such as, providing better resource provision and higher trust consistence and helps to create value. (7) SME adopts governance mechanism of social community more flexibility that has positively effect on alliance partner such as, creating higher well-organized culture, well learning environment and network development ability, and helps to create value. In sum, the empirical results indicate the research model of Taiwan’s SME strategic alliance value creation and present good explanation and application ability.
Finally, this study concludes the critical factors affecting the value creation of strategic alliance for SMEs in Taiwan, and compares with different research results between past studies in large enterprises and this study in SMEs. In addition, this study provides some theoretical implications at the base of different theoretical perspective research result to explain what kind of different impact on SMEs value creation of strategic alliance. Furthermore, this study provides eight business managerial suggestions for SME’s management to strengthen its business nature and to achieve its value creation goal of strategic alliance, such as (1) developing unique technology resource, (2) obtaining resource of product delivery reliability, (3) selecting trustworthy alliance partner, (4) selecting closely alliance partner in enterprise culture, (5) learning technology and product knowledge with alliance partner. (6) engaging in network relationship with alliance partner, (7) building up the breach of contact punitive governance mechanism, and (8) building up social community governance mechanism.
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