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題名：客艙安全教育對乘客知識、態度與行為影響之研究
作者：廖孟媛
作者(外文)：Meng-Yuan Liao
校院名稱：國立成功大學
系所名稱：交通管理學系碩博士班
指導教授：張有恆
學位類別：博士
出版日期：2009
主題關鍵詞：客艙安全教育；客艙安全；知識；態度；行為；Cabin safety education；Behavior；Attitude；Knowledge；Cabin safety
原始連結：連回原系統網址new window
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本研究的主要目的是探討與實證客艙安全教育對乘客知識、態度和行為之影響並建立其模式。有關知識、態度與行為的研究在其它領域及航空領域之駕駛員訓練、組員資源管理及維修訓練等相當多，然而，尚無針對乘客進行此相關之研究，本研究加入客艙安全教育的構念對乘客知識、態度與行為影響進行實證研究。以台北松山機場與桃園國際機場為研究地點，針對國內乘客進行問卷調查方式蒐集資料。採用結構方程模式進行模式適配與驗證。
研究結果顯示，客艙安全教育對乘客知識、態度與行為、乘客知識對乘客態度、乘客態度對乘客行為與乘客知識對乘客行為，在全體樣本中皆有正向顯著的影響；其中客艙安全教育對乘客行為的路徑總效果影響最大，而客艙安全教育亦可透過乘客知識與乘客態度之間接效果影響乘客行為，其次為客艙安全教育對乘客態度之影響。客艙安全教育，包括：設備使用、緊急逃生、法規須知與教育管道等四部份，其中法規須知的教育對乘客行為之正向影響最為顯著。後續以性別與搭機頻率進行分群樣本比較分析，男女乘客分群模式與常飛/非常飛乘客分群模式的結果，顯示部份路徑關係獲得支持。
依據研究結果本研究提出以下建議：(1) 規劃將客艙安全教育納入義務教育，長期從小培養國人這方面的知識與正確態度；(2) 將國内機場經營多元化，設置航空教育博物館，成為推動相關航空教育的地點；(3) 男性乘客群在客艙安全方面的教育，應多考慮男性的教育心理學，在客艙安全教育的内容與教授方式上加以設計考量；(4) 女性的客艙安全教育方面，應提供實際操作的機會以加強學習成效。由於本研究係針對國內乘客在台灣地區的機場進行，未來可針對不同國家或地區旅客進行相關研究之比較，及對實施客艙安全教育後進行有效性評估之研究。
This study examines the effect of cabin safety education on passenger cabin safety awareness in knowledge, attitude, and behavior (KAB). The educational value of KAB has been addressed in various fields such as AIDS prevention and campus safety. KAB has been applied in aviation safety related areas, especially in training, such as crew resource management training, pilot training, and maintenance training. However, KAB has not been implemented in the passenger education of cabin safety. This study uses the construct of “cabin safety education”, which is intended to influence airline passenger’s knowledge of, attitude toward, and behavior about cabin safety awareness. Surveys are conducted at two Taiwan airports.
The findings indicate that an increase in cabin safety knowledge positively affects airline passenger behavior, which supports knowledge-behavior consistency. The hypothesis that cabin safety knowledge positively affects passenger attitude — knowledge-attitude consistency is also supported. We also find that a positive attitude toward cabin safety positively affects airline passenger’s behavior, which supports attitude-behavior consistency. Meanwhile, the cabin safety education positively affects airline passenger knowledge, attitude, and behavior.
The recommendations of this study are that cabin safety education be included in the compulsory education curriculum of the general public, and that domestic airports establish aviation museums to promote aviation education. Different educational approaches should be considered for citizens of different demographic backgrounds. In Taiwan, for example, educational psychology should probably be more emphasized for males while a hands-on training opportunity would probably be better for females. Finally, further exploration in comparing passengers from different areas in conjunction with the effectiveness evaluation of cabin safety education is needed for the overall improvement of cabin safety.
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