:::

詳目顯示

回上一頁
題名:臺灣汽車維修產業顧客滿意指數模型建構與應用之研究
作者:柯育沅
作者(外文):Yu -Yuan Ko
校院名稱:國立彰化師範大學
系所名稱:工業教育與技術學系
指導教授:陳繁興
學位類別:博士
出版日期:2011
主題關鍵詞:臺灣汽車維修產業顧客滿意指數模型偏最小平方路徑建模REBUS-PLSTaiwan's auto service and repair industrycustomer satisfaction index modelpartial least squares path modelingREBUS-PLS
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:103
本研究主要目的為提出並測試適合我國汽車維修產業顧客滿意指數(Taiwan Automobile Service and Repair Customer Satisfaction Index , TASR-CSI)模型,並比較臺灣北、中、南三區及進口車與國產車兩類維修廠影響顧客滿意度、顧客忠誠度相關因素差異,利用偏最小平方路徑建模(partial least square path modeling, PLS-PM)作為模型分析工具,以分層抽樣法,針對臺灣北中南三區進口車(凌志、富豪)與國產車(日產、福特)維修廠顧客進行調查,有效樣本數719人。實證結果,TASR-CSI模型由有形性品質、功能性品質、保證性品質、價位公道、抱怨處理、顧客滿意度、公司形象、顧客忠誠度八個潛在變數,及30個顯性變數,經由拔靴法(boostrap)重抽樣本t檢定,所有路徑係數皆達顯著(α=.05),模型中顧客滿意度決定係數.76,顧客忠誠度決定係數.77,皆達歐盟顧客滿意指數模型(ECSI)標準.65,顯示TASR-CSI模型有良好預測力。TASR-CSI分數85.54與瑞士顧客滿意指數模型(Swiss Index of Customer Satisfaction, SWICS)汽車經銷商(Car dealers)產業顧客滿意度分數84.90相當接近。
經由顧客滿意度策略管理矩陣分析,國產車維修廠需立即執行改善項目,應是價位公道性、抱怨處理,進口車維修廠需立即執行改善項目,應是保證性品質、抱怨處理,而兩類維修廠在功能性品質表現均在優勢區應繼續維持。
經由PLS模型潛在變數異質性分析演算法REBUS-PLS (response-based procedure for detecting unit segments in PLS-PM),探索出臺灣汽車維修廠顧客有價位與功能品質導向、抱怨處理與品質導向、務實導向三種族群,其中價位與功能品質導向族群甚具特殊性,值得汽車維修廠經營者未來作市場定位時加以重視。
The purpose of this study was to propose and test the customer satisfaction index model for automobile service and repair industry in Taiwan (TASR-CSI). This study applied partial least square path modeling(PLS-PM) as the tool of analysis, and samples by stratified sampling method. Analysis of 719 car owners patronizing different area automobile service and repair centers operated by Taiwan’s four major car companies (Lexus, Volvo, Nissan, and Ford), produced the following empirical resuls: TASR-CSI model was composed of tangible quality, functional quality, assurance of quality, fair price, complaints handling, customer satisfaction, corporate image, customer loyalty eight latent variables, and 30 measurement variables. By boostrap re-sampling t test, all path coefficients were of significant (p<.05), the coefficients of determination .76 customer satisfaction, .77 customer loyalty, all higher than European Customer Satisfaction Index model (ECSI) standard .65, indicating TASR-CSI model had good predictive power. TASR-CSI score 85.54 was very close to Car dealers industry customer satisfaction score 84.90 of SWICS study.
Through strategic analysis matrix, domestic car repair plant improvement items to be executed immediately, the price fair, complaints handling, import car repair plant improvement items for immediate implementation, quality assurance, complaints handling. The advantages of functional quality were the same for two type repair workshop should be maintained.
Heterogeneity of latent variables through the algorithm REBUS-PLS (response-based procedure for detecting unit segments in PLS-PM) analysis, Found that customers in Taiwan car repair workshop, there are, price-oriented and functional quality, complaint handling and quality-oriented, practical-oriented three kinds of groups. Which price and functional quality oriented group, it is worth car repair workshop manager attention on market positioning in future.
中文部份
Jaguar (2008)。Jaguar銷售及保養維修顧客滿意度調查2007年度報告。Jaguar Taiwan編印。
Land Rover (2008)。Land Rover銷售及保養維修顧客滿意度調查2007年度報告。Land Rover Taiwan 編印。
王秀麗(2009)。汽車銷售4S店集群模式探討,科技創業月刊,2,69-70。
王秀麗、肖俊濤(2008)。 汽車銷售4S模式研究。湖北汽車工業學院學報,22(3),69 -73。
王耀軍、楊華、張懷軍 (2005)。汽車維修企業服務品質的顧客滿意度測評。天津工業大學學報,24(3),74 -76。
交通部統計處編印(2009)。自用小客車使用狀況調查報告。臺北:交通部統計處。
行政院消費者保護委員會(2010)。98年各直轄市、縣(市)政府受理消費者申訴、調解案件統計報告。2011年5月3日,取自於
http://www.cpc.gov.tw/KnowledgeBase_Query/ShowFAQ.asp?ID=6946&CID=1303&Reload=Reload
李友錚、賀力行、姜吉生、連秋月(2005)。 國家顧客滿意指標之發展與建構。品質月刊,12,52-56。
李友錚、鄧肖琳(2007)。臺灣顧客滿意指標(TCSI)之先期研究-以遊樂園為例。中華管理學報,8(2),1-22。
李春麗(2005)。顧客滿意度指數測評研究。內蒙古工業大學管理學院碩士論文,未出版,呼和浩特。
周霞霞、 張悟移(2007)。我國企業售後服務績效評價指標體系研究—以汽車行業為例。經濟論壇,22,44-47。
易圖清(2005)。汽車維修制度與顧客滿意度之研究。國立成功大學管理學院高階管理碩士在職專班碩士論文,未出版,臺南。
林建徳(2006)。汽車產業顧客關係管理-以中部E經銷商為例。逢甲大學經營管理碩士在職專班碩士論文,未出版,臺中。
金勇進、梁燕(2005)。偏最小二乘方法的擬合指標及其在滿意度研究中的應用。數理統計與管理,24(2),40-44。
胡秀媛、李友錚、彭家琳、陳台英(2008)。臺灣顧客滿意度指標建立之研究-以某一知識型技術服務業爲例。臺北海洋技術學院學報,11(2),53-66。new window
胡秀媛、邱紹一、李友錚(2007)臺灣顧客滿意度模式之先期研究:以醫療服務業爲例。醫護科技學刊,9(4),249-266。new window
國家質檢總局品質管制司(2003)。中國顧客滿意指數指南。北京:中國標準出版社.
張新安、田 澎、王愛民、張列平(2005)。CSI理論與實踐。系統工程理論與實踐,6,14-19。
莊錦賜、林月子(2010)。家樂福量販店顧客滿意度之研究-TCSI 模型驗證。載於修平技術學院主辦之「2010 產業管理創新」研討會論文集(頁639-644)。臺中:修平技術學院。
許書瑋(2009)。Exploring service predisposition in a Chinese context,國立彰化師範大學人力資源管理研究所碩士論文,未出版,彰化。
連秋月(2005)。臺灣顧客滿意指標模式建立之研究。中華大學科技管理研究所碩士論文,未出版,臺北。
郭海龍、 郭繼崇(2009)。汽車維修企業顧客滿意度測評指標體系研究。中小企業管理與科技,8,316-317。
陳亞、劉晶、安慶賢(2009)。基於統計與層次分析法的轎車銷售服務滿意度分析研究。中國集體經濟,21,75-77。
陳俞安(2006)。臺灣顧客滿意度模式之先期研究-以汽車產業為例。中華大學科技管理學系碩士論文,未出版,臺北。
陳珊、何喬義 (2009)。 汽車4S店服務失誤的成因及其解決措施。湖北廣播電視大學學報,29(2),94 -95。
黃欣華、黃瓊玉、張雅築、王怡青、何怡諄(2003)。探討國內汽車產業─影響汽車銷售量之因素。引自:http://www.scu.edu.tw/econ/student/2003economy-discourse/paper3.doc
賈全倉、李俊文、金偉(2009)。汽車維修企業顧客滿意度評價方案設計。汽車工業研究,8,21-28。
潘 琦、 安慶賢(2008)。轎車銷售服務滿意度的調查分析。統計與決策,7,108-110。
蔡家明(2007)。汽車銷售服務品質評價模型的研究。上海工程技術大學學報,21(3),256 -259 。
霍映寶(2006)。LISREL 與PLS 路徑建模原理分析與比較。統計與決策,10,19-21。
簡炯瑜(2007)。臺灣汽車銷售業經營策略研究-以高都汽車公司個案為例。國立中山大學管理學院高階經營碩士學程在職專班碩士論文,未出版,高雄。
顏培欽(2009)。汽車維修企業經營管理模式發展趨勢分析。交通標準化,202,76-79。

西文部份
Arbuckle, J. L. (1996). Full information estimation in the presence of incomplete data In G. A. Marcoulides & R.E. Schumacker (Eds.), Advanced structural equation modeling: issues and techniques (pp.243-277). Hillsdale, NJ: Erlbaum.
Amato S., Esposito Vinzi V., & Tenenhaus M. (2004). A global Goodness-of-Fit index for PLS structural equation modeling In Proceedings of the XLII SIS Scientific Meeting, vol. Contributed Papers, 739-742, CLEUP, Padova, 2004.
Andaleeb, S. S., & Basu, A. K.(1994). Technical complexity and consumer knowledge as moderators of service quality evalution in the automobile service industry. Journal of Retailing, 70(4), 367-381.
Anderson, E. W., Fornell C., & Lehmann D.R. (1994). Customer satisfaction market share, and profitability: radials from Sweden. Journal of Marketing, 59, 53-66.
Anderson, J. C., & Gerbing, D. W.(1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.
Anderson, E. W., Fornell, C., & Rust, R. T.( 1997). Customer satisfaction, productivity and profitability: Differences between goods and services. Marketing Science, 16, 129–145.
Anderson, E. W., & Sullivan, M. W.(1993). The antecedents and consequences of consumer satisfaction for firms. Marketing Science, 12(2), 125-143.
Au, N., Ngai, E. W. T. & Cheng, T. C. E. (2002). A critical review of end-user information system satisfaction research and a new research framework, Omega, 30(6), 451–478
Bouman, M., & Wiele, T. V. D.(1992). Measuring service quality in the car service industry: Building and testing an instrument, International Journal of Service Industry Management, 3(4), 4-16.
Bruhn, M., & Grund, M. A.(2000). Theory, development and implementation of national customer satisfaction indices: The Swiss Index of Customer Satisfaction (SWICS). Total Quality Management, 11(7), 1017-1028.
Chin, W. W. (1998).The partial least squares approach to structural equation modeling, In G. A. Marcoulides (Ed.), Modern methods for business research (pp.295-236). Mahwah, NJ: Lawrence Erlbaum Associates.
Chapman, R. G. (1993). Brand Performance Comparative. Journal of Products & Brand Management, 12(1), 42-50.
Churchill, G. A. J., & Surprenant, C.(1982). An investigation into the determinants of customer satisfaction. Journal of Marketing Research, 19(4), 491-504.
Cronin, J. J. Jr., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55-68.
Deming, W. E.(1982). Qualty, productivity and competitive position, MIT center for advanced engineering study. Massachusetts: Cambridge.
Diamantopoulos, A., & Siguaw, J. A. (2000). Introducing LISREL. London: Sage Publications.
ECSI Technical Committee (1998). European Customer Satisfaction Index: Foundation and structure for harmonized national pilot projects. Report prepared for the ECSI Steering Committee.
Edvardsson, B., Johnson, M. D., Gustafsson, A., & Strandvik, T.(2000). The effects of satisfaction and loyalty on profits and growth: Products versus services. Total Quality Management, 11(7), 917-927.
Efron, B. (1979). Bootstrap methods: Another look at the Jackknife. Annals of Statistics, 7, 1-26.
Eklöf, J., & Westlund, A. H. (2002). The pan European customer satisfaction index program. Total Quality Management, 13(8), 1099-1106.
Esposito Vinzi, V., Trinchera, L., Squillacciotti, S., & Tenenhaus, M.(2008). Rebus-pls: A response-based procedure for detecting unit segments in pls path modeling. Applied Stochastic Models in Business and Industry (ASMBI), 24, 439-458.
Fornell, C.(1992). A national satisfaction barometer: The Swedish experience. Journal of Marketing, 56, 6-21.
Fornell, C., & Larcker, D. F.(1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.
Fornell, C., & Larcker, D. F.(1981). Structural equation models with unobservable variables and measurement error: algebra and statistic. Journal of Marketing Research, 18, 382-388.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American customer satisfaction index: Nature, purpose and findings. Journal of Marketing, 60, 7-18.
Grönroos, C.(1984). A service quality model and its marketing implications. European Journal of Marketing, 18(4), 36-44.
Grönroos, C.(1988). Service quality: the six criteria of good perceived service. Review of Business Jamaica: Winter, 9(3), 10-13.
Grönroos, C.(1991). The marketing strategy continuum: A marketing concept for the 1990s. Management Decision, 29(1), 7-13.
Hair, J., Anderson, R., Tatham, R., & Black W. C. (1998). Multivariate data analysis (5th ed.), Upper Saddle River, NJ: Prentice-Hall, Inc.
Hair J. F., Ringle C. M., & Sarstedt M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-151.
Hansen, U., & Hennig-Thurau, T. (1999). National customer satisfaction indices: A critical investigation from an application perspective, in P. Kunst, J. Lemmink, & B. Stauss (Eds) , Service Quality and Management (pp.25-53). Weisbaden: Gabler Verlag.
Hollenhorst, S., Olson, D., & Fortney, R. (1992).Use of importance-performance analysis to evaluate state park cabins: the case of the West Virginia State Park System. Journal of Park and Recreation Administration, 10(1), 1-11.
Hausknecht, D. R.(1990). Measurement scales in consumer satisfaction/dissatisfaction. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 3, 1-11.
Herrmann, A., Xia, L., Monroe, K. B., & Huber, F.(2007). The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases. Journal of Product & Brand Management, 16(1), 49–58.new window
Hirschman, A. O.( 1970). Exit, voice and loyalty: responses to decline in firms, organizations and states. Cambridge. MA: Harvard University Press.
Hulland, J.(1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20, 195-204.
Hsu, S. H., Chen. W. H., & Hsieh, M. J.(2006). Robustness testing of PLS, LISREL, EQS and ANN-based SEM for measuring customer satisfaction. Total Quality Management & Business Excellence, 17(3), 355-371.
International Trade Centre (2001). An introduction to ISO 9000:2000. Export Quality, 70, ITC: Geneva.
J. D. Power, & Associates.(2010, July 8). In Wikipedia, The Free Encyclopedia. Retrieved 08:18, July 21, 2010, from http://en.wikipedia.org/w/index.php?title=J._D._Power_and_Associates&oldid=372425046
Jakobowicz, E., & Derquenne, C. (2007). A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy. Computational Statistics and Data Analysis, 51(8), 3666-3678.
Johnson, M. D., Gustafsson, A., Andreassen, T. W., Lervik, L., & Cha, J. (2001). The evolution and future of national customer satisfaction index models. Journal of Economic Psychology, 22, 217-245.
Johnson, M. D., Herrmann, A., & Gustafsson, A. (2002). Comparing customer satisfaction across industries and countries. Journal of Economic Psychology, 23(6), 749-769.
Jörg, H., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing.in Rudolf R. Sinkovics, Pervez N. Ghauri (ed.) New Challenges to International Marketing (Advances in International Marketing, Volume 20), Emerald Group Publishing Limited, 277-319.
Juran, J. M. (1988). Juran’s quality control handbook, New York: McGraw-Hill.
Keller, K.L. (1993). Conceptualizing, measuring and managing customer based brand equity. Journal of Marketing, 57(1), 1-22.
Nunnally, J. (1978). Psychometric theory, New York: McGraw-Hill.
Nunnally, J. C., & Bernstein, I.(1994). Psychometric theory, 3d ed. New York: McGraw-Hill.
Martilla, J. A., & James, J. C.(1977). Importance-performance analysis. The Journal of Marketing, 41(1), 77-79.
Martin, W. C., Ponder, N., & Lueg, J. E. (2009). Price fairness perceptions and customer loyalty in a retail context. Journal of Business Research, 62(6), 588-593.
Oliver, R. L.(1980). A cognitive model of the antecedent and consequences of satisfaction decisions. Journal of Marketing Research, 17(11), 460-469.
Oliver, R. L. (1993). Cognitive, affective, and attribute bases of the satisfaction response. Journal of Consumer Research, 20, 418-430.
Parasuraman, A., Valarie, A. Zeithaml., & Leonard, L. B. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(3), 41-50.
Rigdon, E. E. (1998). Structural equation modeling, in
Modern Methods for Business Research, G. A. Marcoulides, ed., Mahwah. NJ: Lawrence Erlbaum, 251–294.
Ruyter, K., Bloemer , J., & Peetets, P. (1997). Merging service quality and service satisfaction: An empirical test of an integrative model. Journal of Economic Psychology, 387-406.new window
Trinchera, L.(2007). Unobserved heterogeneity in structural equation models: a new approach in latent class detection in PLS path modeling. PhD thesis, DMS, University of Naples.
Wold, H.(1982). Systems under indirect observation using PLS, In C. Fornell, (Ed.). A second generation of mutivariate Analysis(pp.325-347). New York: Praeger.
XLSTAT (2011). XLSTAT-PLSPM module. XLSTAT software, Paris: Addinsoft.
Yieh, K., Chiao, Y., & Chiu, Y.(2007). Understanding the antecedents to customer loyalty by applying structural equation modeling. Total Quality Management & Business Excellence, 18(3), 267-284.
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top