一、中文部份
王文科(2005)。教育研究法(第九版)。臺北市:五南。方信淵(2004)。臺灣地區大專院校運動觀光課程發展研究。未出版博士論文,國立臺灣師範大學,臺北市。日月潭國家風景區(2010)。歷史軌跡。2010年5月15日,取自網路資料http://www.sunmoonlake.gov.tw/TW/02000466.aspx。
交通部觀光局(1997)。臺灣潛在生態觀光及冒險旅遊產品研究與調查。臺北市:交通部觀光局。
交通部觀光局(2009)。98年國人旅遊狀況調查報告。臺北市:交通部觀光局。
玩全臺灣旅遊網(2008)。2008日月潭萬人泳渡活動.開始報名囉! 2010年5月15日取自網路資料http://okgo.tw/news/20080605004149.html。
交通部觀光局(2008)。觀光客倍增計畫報告。臺北市:交通部觀光局。
行政院主計處(2009)臺灣地區國民所得。2010年11月15日,取自網路資料http://www.dgbasey.gov.tw/dgbas03/div4all.htm。
何鈺淇(2007)。以ECSI架構探討百貨公司化妝品顧客滿意度。未出版碩士論文,淡江大學,臺北縣。
吳明隆、涂金堂(2005)。SPSS統計應用分析。臺北市:五南。
李友錚,鄧肖琳(2007)。臺灣顧客滿意指標 (TCSI) 之先期研究-以遊樂園為例。中華管理學報,8(2), 1-22。
李俊緯(2007)。手機產業之顧客滿意度與忠誠度間關係研究--ECSI模型之應用 。未出版碩士論文,大同大學,臺北市。
李城忠、沈德裕(2007)。運動觀光特色對遊客認知價值與滿意度影響之研究-以日月潭萬人泳渡為例。人文暨社會科學期刊,3(1),17-26。
周武(2003)。淺談觀光資源規劃與永續發展。國民體育季刊,138,12-17。
林瑞琪(2008)。以TCSI模式評估電信業者之顧客滿意度-以大專院校學生為例 。未出版碩士論文,中華大學,新竹市。
邱皓政(2004)。結構方程模式─LISREL的理論、技術與應用。臺北市:雙葉。
洪浩凱(2002)。台北悠遊卡使用者對於台北大眾捷運公司顧客忠誠度之研究。未出版碩士論文,國立中正大學,嘉義縣。
胡秀媛、李友錚、彭家琳、陳台英(2009)。臺灣顧客滿意度指標建立之研究-以某一知識型技術服務。臺北海洋技術學院學報,1(2),53-66。胡秀媛、邱紹一、李友錚(2007)。臺灣顧客滿意度模式之先期研究:以醫療服務業爲例。醫護科技學刊,9(4),249-266。埔里四季早泳會(2010)。日月潭國際萬人泳渡嘉年華活動辦法。2010年5月15日,取自網路資料http://www.puliswim.org.tw/html/news_ detail.asp
徐聖明(2007)。泳渡日月潭參與者刺激尋求動機與活動涉入之研究。未出版碩士論文,國立臺灣師範大學,臺北市。馬上閔(2001)。運動賽會參與者對承辦單位觀光服務需求與滿意度之調查研究。未出版碩士論文,國立體育大學,桃園縣。高文揚、韋磊、徐聖明(2008)。泳渡日月潭參與者刺激尋求動機與活動涉入之研究。島嶼觀光研究,1(1),30-43。高俊雄(2003)。運動觀光之規劃與發展。國民體育季刊,138,7-11。
張昆生(2005)。活動服務品質與遊客忠誠度關係之研究-以日月潭泳渡為例。未出版碩士論文,朝陽科技大學,臺中縣。
張良漢、黃孟立(2007)。泳渡日月潭參與動機與流暢經驗相關之研究。生物與休閒事業研究,52,90-100。
張淑娟(2008)。世界文化遺產旅遊經驗暨旅遊學習之探究。未出版博士論文,國立臺灣師範大學,臺北市。教育部(2010)。研商學校興建教學游泳池相關事宜會議紀錄。2010年12月2日,取自網路資料http://14.122.72.62/upload/日程表及相關資料.doc
葉允棋、陳美燕(2007)。體驗行銷、體驗價值、顧客滿意與行為意圖關係之研究:以自行車休閒運動為例。臺灣體育運動管理學報,5,331-364。
郭德賓。(1999)。服務業顧客滿意衡量模式之研究。未出版博士論文,國立中山大學,高雄市。陳郁婷(2008)。日月潭業者對觀光發展認知與營運績效之研究。未出版碩士論文,亞洲大學,臺中縣。
陳湘菱(2008)。臺灣北區信用卡發卡銀行顧客評價模式之研究。未出版碩士論文,清雲科技大學,桃園縣。陳福進(2009)。日月潭萬人泳渡活動探討研究。未出版碩士論文,國立屏東教育大學,屏東市。
陳統奎(2009)。日月潭憂思錄:開發過熱喜憂參半。2010年10月15,取自網路資料,新浪品味雜誌/http://magazine.sina.com/nfcmag2009023/2009-11-17/ba79366.shtml
彭家琳(2007)。臺灣顧客滿意指標之研究-以某一知識型技術服務業為例 。未出版碩士論文,中華大學,新竹市。游哲銘(2006)。歐洲顧客滿意指標模式之實證研究-以SUM連鎖汽車維修廠為例 。未出版碩士論文,明新科技大學,新竹縣。
黃俊英(1992)。行銷研究-管理與技術。臺北市:華泰。
黃芳銘(2003)。結構方程模式:理論與應用。臺北市:五南。
黃瑞琴(2004)。質的教育研究方法。臺北市:心理。
黃惠芝、張家銘(2008)。日月潭嘉年華水上活動吸引力與運動觀光客參與動機、滿意度及忠誠度之研究。休閒暨觀光產業研究,3(1),37-48。楊東震、羅玨瑜(2003)。非營利組織顧客滿意之研究—以台北市立美術館為例。非營利組織管理學刊,1(1),1-26。
楊智匡(2008)。美國顧客滿意度指標(ACSI)在健身俱樂部之實證研究-以健身工廠為例。未出版碩士論文,國立中正大學,嘉義縣。
楊聰林(2005)。顧客滿意與顧客忠誠之實證研究-以臺灣某一物流公司為例。未出版碩士論文,朝陽科技大學,台中縣。
萬沛沛(2007)。不同型態3C連鎖賣場顧客滿意度模式之研究。未出版碩士論文,中華大學,新竹市。
趙元炤(2009)。日月潭風景面觀光發展潛力之研究。未出版碩士論文,國立臺中教育大學,臺中市。
劉照金(2003)。運動觀光之發展現況與未來趨勢。國民體育季刊,138,60-67。
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蔡瑋娟、黃孟立、陳聰獻(2006)。泳渡日月潭參與者休閒需求之研究運動。休閒餐旅研究,1(4),24-42。蔡瑋娟、黃孟立、謝曜鍾(2006)。泳渡日月潭參與動機之研究。運動與遊憩研究,1(2),24-43。謝曜鍾(2009)。泳渡日月潭滿度、自我評估對忠誠度的影響之研究。未出版碩士論文,亞洲大學,臺中縣。
二、英文部份
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