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題名:全民健康保險投保單位網路申報意向與行為之探討
作者:黃錫深
作者(外文):Shi-Shen Huang
校院名稱:國立高雄第一科技大學
系所名稱:管理研究所
指導教授:張春雄
闕河士
學位類別:博士
出版日期:2010
主題關鍵詞:科技接受模型全民健康保險網路申報計劃行為理論Technology Acceptance Model (TAM)National Health Insurance (NHI)Network Application and Reporting SystemTheory of Planned Behavior (TPB)
原始連結:連回原系統網址new window
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全民健保投保單位申報作業,一直是急需投保單位配合的一環。隨著資訊科技的進步與環保意識的抬頭及政府全面實施e化作業,本研究主題從使用者態度與行為觀點評估,探討影響網路申報關鍵因素。提昇投保網路申報。將可減少申報的繁複作業及服務成本的降低,達成環保無紙化與資通安全又節能的境界,提供政府相關單位參考,以提昇行政效能,完成全民健保投保e 化、便民與永續經營的目標,此乃本研究目的。
故本研究嘗試從行為科學管理領域,參考相關行為理論文獻及應用「科技接受模式 (TAM)」與「計畫行為理論 (TPB)」,與開放式問卷調查結果,建構本研究架構。並依此製作結構式問卷,由20位曾使用網路申報之專家進行問卷預測,確定信度與效度後,對投保單位展開問卷調查,再以LISREL 8.71及SPSS 12.0統計軟體進行資料處理分析。
結果發現態度與知覺行為控制有顯著正相關,主觀規範則不顯著但正相關。因此,若欲推動投保單位網路申報,應優先透過知覺有用性、知覺易用性、相容性、信任性、自我能力 等意向與行為影響因素,從使用者觀點,透過說明會、業務手冊、及媒體等各種宣傳策略,輔導取得電子憑證與認證,以提昇投保單位網路申報意向與行為。打造全民健保e 化作業,達成便民與無紙化之環保境界。獲致人民支持。
Under the National Health Insurance (NHI) system, the enrollment application and reporting work has always required tremendous support from insured units. Network application and reporting system will save efforts in handling the complicated procedures and service cost, papers, environmental protection,energy conservation. therefore, In this research try to establish an integrated theoretical model on the “Intention Behavior for Network Application and Reporting” to identify the key factors influencing such behaviors, as well as methods to expedite the utilization of the Network application and reporting system. We hope this will become a useful reference for the relevant government agencies for their administration and policy-making.
To conduct the research that we consolidated the relevant behavioral theory literature and used a open questionnaire for survey purpose.The questionnaire was structured by integrating the TAM and TPB theoretical models, containing variables such as attitude, subjective norm, perceived behavior control and intention behavior model. LISREL 8.71 and SPSS 12.0 software were used for statistical analysis.
It was found through research that the attitude and perceived behavior control are all having salient positive influence subject norm (SN) is not salience but is positive.
It was suppose to expedite the utilization of the Network application and reporting system, we need to first start with variables such as perceived usefulness, perceived ease of use, compatibility, trust, self efficacy (SE) etc. intentions and behaviors influencing factors. Efforts should be made to assist potential users to acquire the electronic certificates and accreditation by seminars, business handbooks and media communications through a user-oriented approach
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