| 期刊論文1. | Alwitt, L. F.、Prabhaker, P. R.(1992)。Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting。Journal of Advertising Research,32(5),30-42。 | 2. | Alvarez, B. A.、Casielles, R. V.(2005)。Consumer evaluation of sales promotion: The effect on brand choice。European Journal of Marketing,39(1/2),54-70。 | 3. | 李有仁、張書勳、林俊成(20110100)。影音分享網站使用者意圖之研究。資訊管理學報,18(1),53-75。 延伸查詢 | 4. | Eirinaki, M.、Vazirgiannis, M.(2003)。Web mining for Web personalization。ACM Transaction on Internet Technology,3(1),1-27。 | 5. | Park, Do-Hyung、Kim, Sara(2008)。The Effects of Consumer Knowledge on Message Processing of Electronic Word-of-Mouth Via Online Consumer Reviews。Electronic Commerce Research and Applications,7(4),399-410。 | 6. | Igbaria, M.、Guimaraes, T.、Davis, G. B.(1995)。Why do individual use computer technology? A finnish case study。Information & Management,29(5),227-238。 | 7. | Bhatnagar, Amit、Ghose, Sanjoy(2004)。Segmenting consumers based on the benefits and risks of Internet shopping。Journal of Business Research,57(12),1352-1360。 | 8. | Mittal, B.(1994)。Public assessment of TV advertising: Faint praise and harsh criticism。Journal of Advertising Research,34(1),35-53。 | 9. | Liebermann, Y.、Stashevsky, S.(2002)。Perceived Risks as Barriers to Internet and E-commerce Usage。Qualitative Market Research: An International Journal,5(4),291-300。 | 10. | Mela, C. F.、Gupta, S.、Lehmann, D. R.(1997)。The long-term impact of promotion and advertising on consumer brand choice。Journal of Marketing Research,34(2),248-261。 | 11. | 張繼文(19911200)。商業設計的本質性任務與趨向--透過視覺傳達呈現影像世界。現代美術,39,47-52。 延伸查詢 | 12. | Yoon, Cheolho、Kim, Sanghoon(2007)。Convenience and TAM in a ubiquitous computing environment: the case of wireless LAN。Electronic Commerce Research and Applications,6(1),102-112。 | 13. | 張錦華(19920700)。電視與文化研究。廣播與電視,1,1-13。 延伸查詢 | 14. | Silverman, G.(2001)。How to harness the awesome power of word of mouth。Direct Marketing,60(7),32-37。 | 15. | 葉志良(20150700)。我國線上影音內容管制的再塑造:從OTT的發展談起。資訊社會研究,29,47-92。 延伸查詢 | 16. | Swaminathan, Vanitha、Lepkowska-White, Elzbieta、Rao, Bharat P.(1999)。Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange。Journal of Computer-Mediated Communication,5(2),121-181。 | 17. | Liu, Chang、Arnett, Kirk P.(2000)。Exploring the factors associated with Web site success in the context of electronic commerce。Information & Management,38(1),23-33。 | 18. | Chen, C. D.、Fan, Y. W.、Farn, C. K.(2007)。Predicting electronic toll collection service adoption: An integration of the technology acceptance model and the theory of planned behavior。Transportation Research Part C: Emerging Technologies,15(5),300-311。 | 19. | Dodds, B. W.、Monroe, K. B.、Grewal, D.(1991)。Effect of price, band, and store information on buyers' product evaluation。Journal of Marketing Research,28(3),307-319。 | 20. | 王石番(19841200)。電視廣告之研究。新聞學研究,34,161-208。 延伸查詢 | 21. | 林佑群、雷立芬(20120300)。中小企業促銷效果、廣告效果與顧客忠誠度關係之研究--以全聯福利中心為例。中小企業發展季刊,23,137-152。 延伸查詢 | 22. | Castañeda, J. A.、Muñoz-Leiva, F.、Luque, T.(2007)。Web acceptance model (WAM): Moderating effects of user experience。Information & Management,44(4),384-396。 | 23. | Park, Do-Hyung、Lee, Jumin、Han, Ingoo(2007)。The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement。International Journal of Electronic Commerce,11(4),125-148。 | 24. | Oliver, Pamela、Marwell, Gerald、Teixeira, R.(1985)。A Theory of the Critical Mass. I. Interdependence, Group Heterogeneity, and the Production of Collective Action。American Journal of Sociology,91(3),522-556。 | 25. | Garvin, David A.(1984)。What Does Product Quality Really Means。Sloan management Review,26(1),25-43。 | 26. | 池文海、吳鈺萍、謝郁萍(20160900)。從情感與認知評價之雙面觀點探討網路影音平臺使用者行為。管理學報,33(3),443-471。 延伸查詢 | 27. | 呂惠富(20080400)。促銷活動對於運動鞋品牌評價及購買意願之影響。休閒暨觀光產業研究,3(1),1-14。 延伸查詢 | 28. | 李貞怡、李秀珠(20060700)。臺灣媒體競爭市場之報紙內容多樣性研究。新聞學研究,88,135-172。 延伸查詢 | 29. | Lou, H.、Luo, W.、Strong, D.(2000)。Perceived critical mass effect on groupware acceptance。European Journal of Information Systems,9(2),91-103。 | 30. | Bansal, Harvir S.、Voyer, Peter A.(2000)。Word-of-mouth processes within a services purchase decision context。Journal of Service Research,3(2),166-177。 | 31. | 吳瑛惠、李國瑋、張宏吉(20170600)。網路影音直播平臺使用影響因素之研究:網路口碑與社群認同的整合性觀點。臺灣企業績效學刊,10(2),133-161。 延伸查詢 | 32. | 許琦雪(2015)。OTT競爭下有線電視產業的危機與轉機--跳脫傳統電視框架。NCC News,8(12),21-25。 延伸查詢 | 33. | (2016)。影音網站調查與台灣影音相關網站使用概況。創市際雙週刊,71。 延伸查詢 | 34. | (2015)。網路視頻崛起業者:台灣電視將死。壹週刊。 延伸查詢 | 35. | 管倖生、黃靜純(20091200)。網站瀏覽環境品質及使用者滿意度之研究。科技學刊. 人文社會類,18(2),131-142。 延伸查詢 | 36. | 廖佩玲(20190409)。取得《與惡》全球版權為這理由看好東南亞市場。鏡週刊。 延伸查詢 | 37. | (20140519)。The Future of TV? No More Commercial, Says Netflix Chief Product Officer。 | 38. | Chiang, W. Y.、Li, Z.(2010)。An Analytic Hierarchy Process Approach to Assessing Consumers' Distribution Channel Preference。International Journal of Retail & Distribution Management,38(2),78-96。 | 39. | Emmer, M.、Jose, S.、Henshall, J.(2002)。Building and Maintaining Brand Value。International Tax Review,5,44-46。 | 40. | Jarvenpaa, S. L.、Tractinsky, N.、Saarinen, S.(1999)。Consumer Trusting an Internet Store: A Cross-Culture Validation。Journal of Computer-Mediated Communication,5(2)。 | 41. | Kim, M. S.、Kim, E.、Hwang, S.、Kim, J.、Kim, S.(2017)。Willingness to pay for over- the-top services in China and Korea。Telecommunications Policy,41(3),197-207。 | 42. | O'Keefe, R. M.、Mceachern, T.(1998)。Web-Based Customer Decision Support Systems。Communications of the ACM,41(3),71-78。 | 43. | 鄧振源、曾國雄(19890700)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(7),13767-13786。 延伸查詢 | 44. | 鄧振源、曾國雄(19890600)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(6),13707-13724。 延伸查詢 | 45. | De Chernatony, Leslie、McWilliam, Gil(1989)。Branding terminology: the real debate。Marketing Intelligence & Planning,7(7/8),29-32。 | 46. | Zanot, E. J.(1984)。Public Attitudes towards Advertising: The American Experience。International Journal of Advertising,3(1),3-15。 | 會議論文1. | Omanson, R. C.、Cline, J. A.、Kilpatrick, C. E.、Dunkerton, M. C.(1998)。Dimensions affecting web site identity。Human Factors and Ergonomics Society 42th Annual Meeting,429-433。 | 研究報告1. | 資策會(2013)。服務創新體驗設計系統研究與推動計畫。 延伸查詢 | 圖書1. | Foehr, U. G.(2006)。Media Multitasking among American youth: Prevalence, Predictors and pairings。Henry J. Kaiser Family Foundation。 | 2. | Evans, E.(2011)。Transmedia television: Audiences, new media, and daily life。Routledge。 | 3. | Solomon, Michael R.(1996)。Consumer Behavior: Buying, Having and Being。NJ:Prentice-Hall。 | 4. | Saaty, Thomas L.(1990)。Decision Making for Leaders: The Analytic Hierarchy Process for Decisions in a Complex World。RWS Publications。 | 5. | Deming, W. E.(1993)。The new economics for industry, government, education。Cambridge:MIT Press。 | 6. | Wilkie, W. L.(1990)。Consumer Behavior。New York, NY:John Wiley and Sons, Inc.。 | 7. | Feiganbaum, A. V.(1991)。Total Quality Control。New York:McGraw-Hill。 | 8. | Crosby, P. B.(1979)。Quality Is Free: The Art of Making Quality Certain: How to Manage Quality - So That It Becomes A Source of Profit for Your Business。McGraw-Hill。 | 9. | Griffin, J.(1995)。Customer Loyalty: How to Earn it, How to Keep it。Free Press。 | 10. | Juran, J. M.、Defeo, J. A.(2016)。Juran's Quality Handbook: The Complete Guide to Performance Excellence。McGraw-Hill。 | 11. | Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。 | 12. | Kotler, Philip(1991)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。 | 13. | Powell, T. A.(2000)。The Complete Reference-Web Design。Berkeley, California:Osborne/McGraw-Hill。 | 其他1. | 資策會(2008)。台灣線上購物市場發展趨勢,http://mic.iii.org.tw/aisp/default.asp。 延伸查詢 | 2. | 可樂翁(2016)。OTT數位影音技術與產影音平台發展,https://www.womstation.eom/p/2505。 延伸查詢 | 3. | 廖國安,林冠伶(20170221)。長篇廣告掰掰Youtube取消30秒不可略過廣告,http://www.upmedia.mg/news_info.php?SerialNo=12547。 延伸查詢 | 4. | 黃立偉,張國樑(20190322)。疑違法在台落地愛奇藝恐遭下架,https://news.pts.org.tw/article/426429。 延伸查詢 | 5. | 吳佩樺(20170511)。123酷播關站正版影音趁勢降價,http://ent.ltn.com.tw/news/breakingnews/2064787。 延伸查詢 | 6. | 曾俐穎,陳人傑(2015)。眼球經濟新藍海:影音OTT平台產業發展模式之研,http://www.ttc.org.tw/userfiles/file/20150903/20150903055744_88013.pdf。 延伸查詢 | 7. | (2019)。蘋果發表會四大服務一次掌握,https://udn.com/news/story/6811/3718830?from=udn-catelistnews_ch2。 延伸查詢 | 8. | (2009)。台灣寬頻網路普及競爭力全球第六,http://www.ndc.gov.tw/News_Content.aspx?n=C90548F2DB23E8B9&sms=AB593F5AE64A02BE&s=6E032DB8B655447F。 延伸查詢 | 9. | 楊又肇(20161103)。成為重點策略項目Netflix可能準備推出離線播放功能,https://mashdigi.com/Netflix-may-release-offline-playback-function/。 延伸查詢 | 10. | 媒體科技研究團隊(2015)。2015上半年線上影視收看現況分析,https://mic.iii.org.tw/aisp/reports.aspx?id=CDOC20150427002。 延伸查詢 | 11. | 寬度策略行銷(2015)。電視收視人口持續走低網路影音廣告成主流,http://www.candoo.com.tw/newsDetail.asp?id=26。 延伸查詢 | 12. | (20161102)。本土影音平台新功能開放用戶追劇截動圖,https://udn.com/news/story/6/2064005。 延伸查詢 | 13. | (20161111)。藍色海洋的傳說愛奇藝搶下台灣網路獨播權,http://www.koreastardaily.com/tc/news/8700。 延伸查詢 | 14. | (20160810)。KKTV執行副總裁:OTT影劇內容取代性高,然服務與附加價值是獨一無二的,https://www.cool3c.com/article/109697。 延伸查詢 | 15. | (20180302)。ET民調/時代的眼淚台灣OTT取代電視了嗎?,https://www.ettoday.net/news/20180302/1122503.htm#ixzz5irRgwGGh。 延伸查詢 | 16. | 陳幸芬(20160406)。你追那一家影音平台?,https://news.tvbs.com.tw/entertainment/647969。 延伸查詢 | 17. | Yardley, Matt,Jones, Ceri,Montakhab, Sara(2014)。New Service Development in the Broadcast Sector and Their Implications for Network Infrastructure,Analysys Mason。,https://www.ofcom.org.uk/__data/assets/pdf_file/0016/42046/broadcast-dev.pdf。 | 18. | (2016)。Global OTT TV and Video Forecasts & Analysis 2010-2021 Research and Markets,http://www.businesswire.com/news/home/20160725005495/en/Global-OTT-TV-Video-Forecasts-Analysis-2010-2021。 | 19. | (2012)。The new multi-screen world: understanding cross-platform consumer behavior,http://www.thinkwithgoogle.com/research-studies/the-new-multi-screenworld-study.html。 | |
| |