:::

詳目顯示

回上一頁
題名:消費者選擇影音服務平台之關鍵因素--使用層級分析法
書刊名:輔仁管理評論
作者:李智明紀彥斌
作者(外文):Lee, Chih-mingChi, Yen-pin
出版日期:2021
卷期:28:2
頁次:頁23-54
主題關鍵詞:OTT影音服務平台關鍵因素層級分析法OTTOver-the-topKey factorsAHP
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:705
  • 點閱點閱:10
期刊論文
1.Alwitt, L. F.、Prabhaker, P. R.(1992)。Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting。Journal of Advertising Research,32(5),30-42。  new window
2.Alvarez, B. A.、Casielles, R. V.(2005)。Consumer evaluation of sales promotion: The effect on brand choice。European Journal of Marketing,39(1/2),54-70。  new window
3.李有仁、張書勳、林俊成(20110100)。影音分享網站使用者意圖之研究。資訊管理學報,18(1),53-75。new window  延伸查詢new window
4.Eirinaki, M.、Vazirgiannis, M.(2003)。Web mining for Web personalization。ACM Transaction on Internet Technology,3(1),1-27。  new window
5.Park, Do-Hyung、Kim, Sara(2008)。The Effects of Consumer Knowledge on Message Processing of Electronic Word-of-Mouth Via Online Consumer Reviews。Electronic Commerce Research and Applications,7(4),399-410。  new window
6.Igbaria, M.、Guimaraes, T.、Davis, G. B.(1995)。Why do individual use computer technology? A finnish case study。Information & Management,29(5),227-238。  new window
7.Bhatnagar, Amit、Ghose, Sanjoy(2004)。Segmenting consumers based on the benefits and risks of Internet shopping。Journal of Business Research,57(12),1352-1360。  new window
8.Mittal, B.(1994)。Public assessment of TV advertising: Faint praise and harsh criticism。Journal of Advertising Research,34(1),35-53。  new window
9.Liebermann, Y.、Stashevsky, S.(2002)。Perceived Risks as Barriers to Internet and E-commerce Usage。Qualitative Market Research: An International Journal,5(4),291-300。  new window
10.Mela, C. F.、Gupta, S.、Lehmann, D. R.(1997)。The long-term impact of promotion and advertising on consumer brand choice。Journal of Marketing Research,34(2),248-261。  new window
11.張繼文(19911200)。商業設計的本質性任務與趨向--透過視覺傳達呈現影像世界。現代美術,39,47-52。new window  延伸查詢new window
12.Yoon, Cheolho、Kim, Sanghoon(2007)。Convenience and TAM in a ubiquitous computing environment: the case of wireless LAN。Electronic Commerce Research and Applications,6(1),102-112。  new window
13.張錦華(19920700)。電視與文化研究。廣播與電視,1,1-13。new window  延伸查詢new window
14.Silverman, G.(2001)。How to harness the awesome power of word of mouth。Direct Marketing,60(7),32-37。  new window
15.葉志良(20150700)。我國線上影音內容管制的再塑造:從OTT的發展談起。資訊社會研究,29,47-92。new window  延伸查詢new window
16.Swaminathan, Vanitha、Lepkowska-White, Elzbieta、Rao, Bharat P.(1999)。Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange。Journal of Computer-Mediated Communication,5(2),121-181。  new window
17.Liu, Chang、Arnett, Kirk P.(2000)。Exploring the factors associated with Web site success in the context of electronic commerce。Information & Management,38(1),23-33。  new window
18.Chen, C. D.、Fan, Y. W.、Farn, C. K.(2007)。Predicting electronic toll collection service adoption: An integration of the technology acceptance model and the theory of planned behavior。Transportation Research Part C: Emerging Technologies,15(5),300-311。  new window
19.Dodds, B. W.、Monroe, K. B.、Grewal, D.(1991)。Effect of price, band, and store information on buyers' product evaluation。Journal of Marketing Research,28(3),307-319。  new window
20.王石番(19841200)。電視廣告之研究。新聞學研究,34,161-208。new window  延伸查詢new window
21.林佑群、雷立芬(20120300)。中小企業促銷效果、廣告效果與顧客忠誠度關係之研究--以全聯福利中心為例。中小企業發展季刊,23,137-152。new window  延伸查詢new window
22.Castañeda, J. A.、Muñoz-Leiva, F.、Luque, T.(2007)。Web acceptance model (WAM): Moderating effects of user experience。Information & Management,44(4),384-396。  new window
23.Park, Do-Hyung、Lee, Jumin、Han, Ingoo(2007)。The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement。International Journal of Electronic Commerce,11(4),125-148。  new window
24.Oliver, Pamela、Marwell, Gerald、Teixeira, R.(1985)。A Theory of the Critical Mass. I. Interdependence, Group Heterogeneity, and the Production of Collective Action。American Journal of Sociology,91(3),522-556。  new window
25.Garvin, David A.(1984)。What Does Product Quality Really Means。Sloan management Review,26(1),25-43。  new window
26.池文海、吳鈺萍、謝郁萍(20160900)。從情感與認知評價之雙面觀點探討網路影音平臺使用者行為。管理學報,33(3),443-471。new window  延伸查詢new window
27.呂惠富(20080400)。促銷活動對於運動鞋品牌評價及購買意願之影響。休閒暨觀光產業研究,3(1),1-14。new window  延伸查詢new window
28.李貞怡、李秀珠(20060700)。臺灣媒體競爭市場之報紙內容多樣性研究。新聞學研究,88,135-172。new window  延伸查詢new window
29.Lou, H.、Luo, W.、Strong, D.(2000)。Perceived critical mass effect on groupware acceptance。European Journal of Information Systems,9(2),91-103。  new window
30.Bansal, Harvir S.、Voyer, Peter A.(2000)。Word-of-mouth processes within a services purchase decision context。Journal of Service Research,3(2),166-177。  new window
31.吳瑛惠、李國瑋、張宏吉(20170600)。網路影音直播平臺使用影響因素之研究:網路口碑與社群認同的整合性觀點。臺灣企業績效學刊,10(2),133-161。new window  延伸查詢new window
32.許琦雪(2015)。OTT競爭下有線電視產業的危機與轉機--跳脫傳統電視框架。NCC News,8(12),21-25。  延伸查詢new window
33.(2016)。影音網站調查與台灣影音相關網站使用概況。創市際雙週刊,71。  延伸查詢new window
34.(2015)。網路視頻崛起業者:台灣電視將死。壹週刊。  延伸查詢new window
35.管倖生、黃靜純(20091200)。網站瀏覽環境品質及使用者滿意度之研究。科技學刊. 人文社會類,18(2),131-142。new window  延伸查詢new window
36.廖佩玲(20190409)。取得《與惡》全球版權為這理由看好東南亞市場。鏡週刊。  延伸查詢new window
37.(20140519)。The Future of TV? No More Commercial, Says Netflix Chief Product Officer。  new window
38.Chiang, W. Y.、Li, Z.(2010)。An Analytic Hierarchy Process Approach to Assessing Consumers' Distribution Channel Preference。International Journal of Retail & Distribution Management,38(2),78-96。  new window
39.Emmer, M.、Jose, S.、Henshall, J.(2002)。Building and Maintaining Brand Value。International Tax Review,5,44-46。  new window
40.Jarvenpaa, S. L.、Tractinsky, N.、Saarinen, S.(1999)。Consumer Trusting an Internet Store: A Cross-Culture Validation。Journal of Computer-Mediated Communication,5(2)。  new window
41.Kim, M. S.、Kim, E.、Hwang, S.、Kim, J.、Kim, S.(2017)。Willingness to pay for over- the-top services in China and Korea。Telecommunications Policy,41(3),197-207。  new window
42.O'Keefe, R. M.、Mceachern, T.(1998)。Web-Based Customer Decision Support Systems。Communications of the ACM,41(3),71-78。  new window
43.鄧振源、曾國雄(19890700)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(7),13767-13786。new window  延伸查詢new window
44.鄧振源、曾國雄(19890600)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(6),13707-13724。new window  延伸查詢new window
45.De Chernatony, Leslie、McWilliam, Gil(1989)。Branding terminology: the real debate。Marketing Intelligence & Planning,7(7/8),29-32。  new window
46.Zanot, E. J.(1984)。Public Attitudes towards Advertising: The American Experience。International Journal of Advertising,3(1),3-15。  new window
會議論文
1.Omanson, R. C.、Cline, J. A.、Kilpatrick, C. E.、Dunkerton, M. C.(1998)。Dimensions affecting web site identity。Human Factors and Ergonomics Society 42th Annual Meeting,429-433。  new window
研究報告
1.資策會(2013)。服務創新體驗設計系統研究與推動計畫。  延伸查詢new window
學位論文
1.吳肇銘(1999)。影響網站使用意向之因素研究--以入門網站為例(博士論文)。國立中央大學。new window  延伸查詢new window
圖書
1.Foehr, U. G.(2006)。Media Multitasking among American youth: Prevalence, Predictors and pairings。Henry J. Kaiser Family Foundation。  new window
2.Evans, E.(2011)。Transmedia television: Audiences, new media, and daily life。Routledge。  new window
3.Solomon, Michael R.(1996)。Consumer Behavior: Buying, Having and Being。NJ:Prentice-Hall。  new window
4.Saaty, Thomas L.(1990)。Decision Making for Leaders: The Analytic Hierarchy Process for Decisions in a Complex World。RWS Publications。  new window
5.Deming, W. E.(1993)。The new economics for industry, government, education。Cambridge:MIT Press。  new window
6.Wilkie, W. L.(1990)。Consumer Behavior。New York, NY:John Wiley and Sons, Inc.。  new window
7.Feiganbaum, A. V.(1991)。Total Quality Control。New York:McGraw-Hill。  new window
8.Crosby, P. B.(1979)。Quality Is Free: The Art of Making Quality Certain: How to Manage Quality - So That It Becomes A Source of Profit for Your Business。McGraw-Hill。  new window
9.Griffin, J.(1995)。Customer Loyalty: How to Earn it, How to Keep it。Free Press。  new window
10.Juran, J. M.、Defeo, J. A.(2016)。Juran's Quality Handbook: The Complete Guide to Performance Excellence。McGraw-Hill。  new window
11.Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。  new window
12.Kotler, Philip(1991)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
13.Powell, T. A.(2000)。The Complete Reference-Web Design。Berkeley, California:Osborne/McGraw-Hill。  new window
其他
1.資策會(2008)。台灣線上購物市場發展趨勢,http://mic.iii.org.tw/aisp/default.asp。  延伸查詢new window
2.可樂翁(2016)。OTT數位影音技術與產影音平台發展,https://www.womstation.eom/p/2505。  延伸查詢new window
3.廖國安,林冠伶(20170221)。長篇廣告掰掰Youtube取消30秒不可略過廣告,http://www.upmedia.mg/news_info.php?SerialNo=12547。  延伸查詢new window
4.黃立偉,張國樑(20190322)。疑違法在台落地愛奇藝恐遭下架,https://news.pts.org.tw/article/426429。  延伸查詢new window
5.吳佩樺(20170511)。123酷播關站正版影音趁勢降價,http://ent.ltn.com.tw/news/breakingnews/2064787。  延伸查詢new window
6.曾俐穎,陳人傑(2015)。眼球經濟新藍海:影音OTT平台產業發展模式之研,http://www.ttc.org.tw/userfiles/file/20150903/20150903055744_88013.pdf。  延伸查詢new window
7.(2019)。蘋果發表會四大服務一次掌握,https://udn.com/news/story/6811/3718830?from=udn-catelistnews_ch2。  延伸查詢new window
8.(2009)。台灣寬頻網路普及競爭力全球第六,http://www.ndc.gov.tw/News_Content.aspx?n=C90548F2DB23E8B9&sms=AB593F5AE64A02BE&s=6E032DB8B655447F。  延伸查詢new window
9.楊又肇(20161103)。成為重點策略項目Netflix可能準備推出離線播放功能,https://mashdigi.com/Netflix-may-release-offline-playback-function/。  延伸查詢new window
10.媒體科技研究團隊(2015)。2015上半年線上影視收看現況分析,https://mic.iii.org.tw/aisp/reports.aspx?id=CDOC20150427002。  延伸查詢new window
11.寬度策略行銷(2015)。電視收視人口持續走低網路影音廣告成主流,http://www.candoo.com.tw/newsDetail.asp?id=26。  延伸查詢new window
12.(20161102)。本土影音平台新功能開放用戶追劇截動圖,https://udn.com/news/story/6/2064005。  延伸查詢new window
13.(20161111)。藍色海洋的傳說愛奇藝搶下台灣網路獨播權,http://www.koreastardaily.com/tc/news/8700。  延伸查詢new window
14.(20160810)。KKTV執行副總裁:OTT影劇內容取代性高,然服務與附加價值是獨一無二的,https://www.cool3c.com/article/109697。  延伸查詢new window
15.(20180302)。ET民調/時代的眼淚台灣OTT取代電視了嗎?,https://www.ettoday.net/news/20180302/1122503.htm#ixzz5irRgwGGh。  延伸查詢new window
16.陳幸芬(20160406)。你追那一家影音平台?,https://news.tvbs.com.tw/entertainment/647969。  延伸查詢new window
17.Yardley, Matt,Jones, Ceri,Montakhab, Sara(2014)。New Service Development in the Broadcast Sector and Their Implications for Network Infrastructure,Analysys Mason。,https://www.ofcom.org.uk/__data/assets/pdf_file/0016/42046/broadcast-dev.pdf。  new window
18.(2016)。Global OTT TV and Video Forecasts & Analysis 2010-2021 Research and Markets,http://www.businesswire.com/news/home/20160725005495/en/Global-OTT-TV-Video-Forecasts-Analysis-2010-2021。  new window
19.(2012)。The new multi-screen world: understanding cross-platform consumer behavior,http://www.thinkwithgoogle.com/research-studies/the-new-multi-screenworld-study.html。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE