中文部分
丁學勤、林素吟（2004）。台灣學者對於關係行銷的研究之分類。國立屏東商業技術學院學報，6，347-372。
丁學勤、葉怡志（2011）。以動態的觀點探討大學品牌形象對學生知覺品質之影響。教育與多元文化研究期刊（國立東華大學花師教育學院），5，175-204。
丁學勤、羅翊方（2011）。國小教師對家長的社會導向與任務導向的溝通如何影響家長忠誠度。教育理論與實踐學刊，23，188-215。
方世榮（譯）（2008）。關係行銷。（原作者：J. Egan）。台北市：五南。（原著出版年：2004）。
石晉方（譯）（2005）。行銷管理觀念與實務。（原作者：Roger A Hartley, William Rudelius）。台北市：麥格羅希爾。
丘宏昌、陳怡伶、徐士雯（2006）。銀行關係結合方式之研究－顧客長短期期傾向之分析。台灣管理學刊，6(2)，1-19。
行政院經濟建設委員會人力規劃處（2010）。2010年至2060年台灣人口推計。台灣經濟論衡，8，9。
李德治（2016）。多變量分析：專題及論文常用的統計方法。台北市：雙葉書廊。
杜富燕、張邦基（2013）。服務業關係行銷發展之探討。電子商務研究，1(1)，93-112。
余溪水、侯博仁（2009）。關係形銷、顧客滿意度與忠誠度之研究－以高科技產業為例。聯大學報，6(2)，323-343。
宋軒婷、雷立芬、黃聖茹（2016）。品牌形象，顧客滿意度與品牌忠誠度關係研究－以御皇米為例。農產運銷半年刊，155，23-37。
何瑞枝（2012）。多面向關係行銷在學校之應用。學校行政，81，154-172。
邱天助（2009）。老年學導論。台北市：巨流。
林文寶（2002）。關係品質與行銷績效關聯性之研究。企業管理學報，55，47-82。
林南宏、鍾怡君（2013）。關係行銷對關係品質及網路忠誠度的影響。電子商務學報，15(1)，1-33。
林南宏、蔡明真、王蘭薰（2016）。關係行銷對消費者態度與行為意象的影響－網路產品類型的干擾效果。。電子商務研究，14(1)，37-61。
林育觀（2017）。品牌形象、使用滿意度與品牌忠誠度關係之研究–以智慧型手機為例（未出版之博士論文）。台南應用科技大學，台南市。
邱皓政（2014）。量化研究與統計分析SPSS（PASW）資料分析範例（五版）。台北：五南。
周文瓊、蕭君華、陳誠輝（2014）。直銷企業其關係行銷結合之實證研究－探究運動贊助與消費者涉入之干擾效果。直銷管理評論，2(1)，154-186。
吳明隆(2008)。結構方程模式－SIMPLIS的應用（二版）。台北：五南。
吳明隆、涂金堂（2009）。SPSS。台北市：五南。
吳師豪、標郁雯（2016）。影響華人企業網路團購再惠顧意願之研究－關係行銷觀點。商略學報，8(4)，251-270。
吳淑鶯、陳燕柔（2015）。企業品牌形象對消費者態度與購後行為之影響關聯模式。行銷評論，12(4)，369-393。
胡小玫（2011）。老化知識意涵探析及對我國高齡教育之啟示。成人及終身教育雙月刊，34，21-31。
胡同來、何怡萱、謝文雀（2014）。探討百貨業於關係信任、品牌形象、體驗行銷與顧客忠誠度關聯性之研究。北商學報，25/26，55-75。
胡政源（2006）。品牌行銷。台北市：鼎茂圖書。
胡政源（2016）。顧客關係管理–創造關係價值。台北市：新文京。
洪順慶（2003）。行銷知識使用之實證研究。國科會研究計畫，國立台灣政治大學。
袁劍雲、李宏仁、周家如（2013）。顧客價值創造模型之研究－關係利益與關係聯結之觀點。顧客滿意學刊，9(2)，135-157。
徐茂練（2004）。顧客關係管理。台北市：全華。
黃振誼、王玉珍（2012）。保險業關係行銷策略之研究：三層次觀點。育達科大學報，33，1-22。
許世芸、蔡進發、蕭至惠、李佳臻（2007）。關係行銷對服務品質、關係品質與顧客忠誠度影響之研究–以銀行業財務管理中心為研究對象。管理實務與理論研究，1(1)，144-166。
陳正昌 (2013)。SPSS 與統計分析。台北：五南。
陳正昌、程炳林、陳新豐、劉子鍵(2011)。多變量分析方法：統計軟體應用。台北：五南。
陳惠文（2011）。國中關係行銷策略對家長滿意度之影響–品牌形象的干擾效應。學校行政雙月刊，73，103-124。
陳寬裕、王正華（2010）。結構方程模型分析實務：AMOS的運用。台北市：五南。
陳欽雨、張宏源、鐘惠婷(2016)。金融業關係行銷及創新服務對購買意願之影響－以產品知識為調節變項。管理實務與理論研究，10(1)，39-65。
彭建章、呂旺坤（2005）。品牌行銷與管理。台北市：華泰文化。
湯宗泰、劉文良、藍天雄（2006）。顧客關係管理–e思維。台北：博碩文化。
傅盛榮（2009）。兒童補教業關係行銷結合方式與家長後續使用意願之關聯性－以品牌形象為干擾變數（未出版之碩士論文）。育達商業技術學院，苗栗縣。
曾光華（1995）。顧客資料庫與關係行銷。第二屆中小企業管理研討會論文集（下）。台北經濟部中小企業處，129-137。
曾於庭、吳慧卿（2019）。以關係行銷觀點探討職業運動之企業社會責任。運動管理，43(1)，41-54。
黃富順、黃明月（2006）。邁向高齡社會老人政策白皮書。台北市：教育部。
黃炳龍（2016）。台灣B2B驗證服務產業服務品質、品牌信任、關係行銷對顧客滿意度與忠誠度影響之研究（未出版之博士論文）。輔仁大學，新北市。
黃振誼、王玉珍（2012）。保險業關係行銷策略之研究－三層次觀點。育達科大學報，33，1-22。
楊台寧、陳曉天、林詩雲（2018）。關係行銷與往來銀行忠誠度之探討－以內控人格特質為干擾變數。行銷科學學報，14(2)，153-177。
萬金生、陳淑玲、林美蘭、吉冠馹（2012）。餐廳折價卷折扣深度對顧客再消費意願之影響－品牌形象為干擾變象。觀光休閒學報，18(3)，259-279。
葉凱莉、林怡孜（2012年6月）。從關係行銷的觀點探討顧客參與對產品創新的影響。科技整合管理研討會，私立東吳大學。
榮泰生（2014）。Amos與研究方法。台北市：五南。
蔡曉萍（2009）。探討關係行銷、服務品質、關係品質與顧客忠誠度之關係－以台灣地區保險業為研究對象（未出版之碩士論文）。國立嘉義大學，嘉義市。
鄭雅婷（2014）。學校關係行銷策略與家長忠誠度的相關研究–以一所偏鄉國中為例。明新學報，40(1)，243-260。
鄭富璟、鄭富元、范惟翔（2013）。運用反應層級模式探討台灣上市餐飲業顧客行為意圖驅動因子研究–兼論品牌形象干擾效果。運動休閒餐旅研究，8(4)，49-76。
豐田秀樹（2011）。結構方程模式分析AMOS：製作結構方程模組。台北市：鼎茂。
蘇容梅（2012）。大學關係行銷對學生行為意向之影響–學校品牌知名度的調節效果。臺北市立教育大學學報，43(1)，1-26。
趙品灃、李思欣、孫宗坤（2016）。中華電信品牌形象、購買意願、從眾行為與品牌忠誠度關係之探討。慈惠學報，12，91-109。
劉祥熹、陳玉娟（2010）。從關係品質觀點探討服務品質、學習成效對顧客忠誠度關聯性之分析－以臺灣幼兒園產業為例。教育政策論壇，13(4)，161-190。
謝希洋（2006）。企業市場之銷售通路研究－以3M與B居家修繕商品賣場為例（未出版之碩士論文）。國立中山大學，高雄市。
謝效昭、李美玉（2008）。專案經理關係行銷與服務品質知覺、顧客忠誠度之關聯探討。東吳經濟商學學報，60，133-158。
蕭文龍（2008）。多變量分析入門實用書－SPSS＋LISRAL（SEM）。台北市：碁峰資訊。
行政院主計總處（2011）。65歲以上高齡者占總人口比率。取自
http://www.stat.gov.tw/public/Data/110418133071
教育部（2016）。教育部樂齡學習政策說明。取自chrome-extension://oemmndcbldboiebfnlacbdfmadadm/https://moe.senioredu.moe.gov.tw/UploadFiles/20160727094441933.pdf
國家發展委員會（2017）。都市及計劃發展統計彙編。取自https://www.ndc.gov.tw/News_Content.aspx?n=8A33013523400F35&sms=F8268BD0430ADC36&s=DA87E0FF938B7337&upn=6133A524600A38E5
國家發展委員會（2018年8月）。人口推估。取自（2019年7月7日）https://www.ndc.gov.tw/Content_List.aspx?n=695E69E28C6AC7F3


 
英文部分
Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54(1), 27-41.
Aiken, L. S., & West, S. G. (1991). Multiple regression: Testing and interpreting interactions. Newbury Park: Sage.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103, 411-423.
Anderson, Rolph, E. (2000). Personal selling and sales management in the New Millenium. Jounal of Personal Selling and Sales Management, 76(11/12), 5-15.
Armstrong, G., & Kolter, P. (2000). Marketing: An introduction (5nd ed.). New Jersey: Prentice Hall.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
Bentler, P. M. (1995). EQS: Structural equations program manual. Encino, CA: Multivariate Software, Inc.
Bentler, P. M. (1999). Structural equation modeling with small samples: Test statistics. Multivariate Behavior Research, 34, 181-197.
Berry, L. L. (1983). Relationship marketing. In L. L. Berry, G. L. Shostack, & G. D. Upah (Eds.), Emerging perspectives of serices marketing (pp.25-28). Chicago, IL: American Marketing Association.
Berry, L. L., & Parasuraman, A. (1991). Marketing services: competing through quality. New York: The Free Press, Inc.
Berry, L. L. (1995). Relationship marketing of services: Growing interest, emerging perspectives. Journal of the Academy of Marketing Science, 23(4), 236-245.
Bhat, S., & Reddy, Srinivas. K. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15(1), 32–43.
Biel, A. L. (1992). How brand image drives brand equity. Journal of Advertising Research, 32(11), 6-12.
Bloemer, J. & De Ruyter, K. (1998). On the relationship between store image, store satisfaction and store loyalty. European Journal of Marketind, 32(5/6), 499–513.
Boulding, K. E. (1959). National images and international systems. The Journal of Conflict Resolution, 3(2), 120-131.
Brandt, M., (1998). Don,t dis your brand. MC Technology Marketing Intelligence, 18(1), 46-47.
Brown, T. A. (2006). Confirmatory factor analysis for applied research. New York: The Guilford Press.
Carmines, E. G., & Mclver, J. P. (1981). Analysing models with unobservable variables. In G. W. Bohrnstedt, & E. E. Borgatta (Eds.), Social measurement current issues (pp.65-115). Beverly Hills, CA: Sage.
Cheung, G. W., & Rensvold, R. B. (2002). Evaluating goodness-of-fit indexes for testing measurement invariance. Structural Equation Modeling, 9(2), 233-255.
Christopher, M., Payne, A., & Ballantye, D. (1991). Relationship marketing. London: Butterworth Heinemann, 4-9.
Christy, Richard, Gordon Olive, & Joe Renn, (1996). Relationship Marketing in Consumer Markets. Journal of Marketing Management, 175-187.
Copulsky, J. R., & Wolf, M. J. (1990). Relationship marketing: positioning for the Future. The Journal of Business Strategy, 11, 16-20.
Cram, T. (1994). The Power of relationship marketing: hwo to keep customer for life. Pitman Publishing, London.
Dick, A. S., & Basu, K. (1994). Customer loyal: toward an intergrated conceptual framework. Journal of Academy of Marketing Science. 22(2). 99-113.
Dorbni, D. & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. Advances in Consumer Research, 17, 110-119.
Doll, W. J., Xia, W., & Torkzadeh, G. (1994). A confirmatory factor analysis of the end-user computing satisfaction instrument. MIS Quarterly, 18(4), 357-369.
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. Journal of Marketing, 51(2), 11-27.
Efron, B. (1979). Bootstrap Methods: Another look at the Jackknife. The Annals of Statistics, 7(1), 1-26.
Evans, J. R., & Laskin, R. L. (1994). The relationship marketing process: A conceptualization and application. Industrial Marketing Management, 23, 439-452.
Fornel, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobserved variables and measurement error. Journal of Marketing Research. 18, 39-50.
Gilaninia, S., Almani, A.M., Pournaserani, A., & Mousavian, S.J. (2011). Relationship marketing: A new approachto marketing in the third millennium. Australian Journal of Basic and Applied Sciences, 5(5), 787-799.
Griffin, J. (1996). Customer loyalty. Simon & Schuster Inc.
Griffin, J. (1997). Customer loyalty how to eam it, how to keep it. NY: Lexington Book.
Gronholdt, L., Martensen, A., & Kristensen, K. (2000). The relationship between customer satisfaction and loyalty: cross-industry differences. Total Quality Management, 11, 509-514.
Gronroos, C. (1990). Relationship approach to the marketing function inservice context: the marketing behavior interface. Journal of Business Research, 20, 3-11.
Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Management Decisions, 32(2), 4-20.
Gummesson, E. (1987). Career mobility and organizational commitment. Administrative Science Quarterly, 10, 488-503.
Gummesson, E. (1999). Total relationship marketing: Marketing management from 4Ps to 30Rs. Oxford: Rethinking Butterworth-Heinemann.
Halimi, A. B., Chavosh, A., & Choshali, S. H. (2011). The Influence of relationship marketing tactics on customer’s loyalty in B2C relationship – the role of communication and personalization. European Journal of Economics, Finance and Administrative Sciences, 31, 49-57.
Hair, J. F. Jr., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate dataanalysis (5th ed.). Upper Saddle River, New Jersey: Prentice-Hall Internation.
Hair, J. F. Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate date analysis (6thed.). Upper Saddle River, NJ: Prentice-Hall.
Hair, J. F. Jr., Anderson, R. E., Tatham, R. L., & Black, W. C.(2009). Multivariate dataanalysis (7th ed.). Englewood Cliffs, NJ: Prentice Hall.
Hancock, G. R., & Nevitt, J. (1999). Bootstrapping and the identification of exogenous latent variables within structural equation models. Structural Equation Modeling, 6, 394-399.
Harker, M.J. (1999). Relationship marketing defined? An examination of current relationship marketing definitions. Marketing Intelligence and Planning, 17 (1), 13-20.
Hart, S., Smith, A., Sparks, L., & Tzokas, N. (1999). Are loyalty schemes a manifestation of relationship marketing ?. Journal of Marketing Mangement, 15, 541-62.
Hayes', A. F. (2012). PROCESS: A versatile computational tool for observed-variable moderation, mediation, and conditional process modeling. Manuscript submitted for publication.
Heskett, J. L., Sasser, W. E., & Hart, C. W. L. (1990). Service breakthroughs: Changing the rules of the game. New York.
Heskett, J. L., Thomas, O. J., Loveman, G. W., Sasser Jr., W. E., & Leonard, A. S. (1994). Putting the service-profit chain to work. Harvard Business Review, 722, 164-174.
Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariancestructure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1-55.
Ibrahim, N. A., Howard, D. P., & Angelidis, J. P. (2008). The relationship between religiousness and corporate social responsibility orientation: Are there differences between business managers and students?. Journal of Business Ethics, 78(1-2), 165-174.
Jacoby, & David B. Kyner (1993). Brand loyalty vs. repeat behavior. Journal of Marketing Research, 10, 1-9.
Javalgi, R., & Moberg, C. (1997). Service loyalty: Implications for service providers. Journal of Services Marketing, 11(3), 79-165.
Jones, T. O., & Sasser, W. E. (1995). Why satisfied customers defect. Harvard Business Review, 73(6), 88-99.
Kapferer, Jean–Noel. (1992). Marketing,s new paradigm: What,s really happening out there. Planning Review, 20(3), 51-52.
Keller, K. L., (1993). Conceptualizing, measuring, and managing customer: based brand equity. Journal of Marketing, 57(1), 1-22
Keller, K. L. (2001). Building cuslomer-based brand equity: A blueprint for creating strong brands: Marketing Management, 10(2), 14-19.
Kendrick, A. (1998). Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments. Journal of Services Marketing, 12(4), 26-312.
Kimpakon, N., & Tocquer, G. (2009). Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand. Journal of Brand Management, 16(8), 532-544.
Kim, J. O., & Jin, B. (2001). Korean consumers, patronage of discount stores: Domestic vs multinational discount store shoppers, profiles. The Journal of Consumer Marketing, 18(3), 236-245.
Kleinbaum, D. G., Kupper, L. L., Muller, K. E., & Nizam, A. (1998). Applied regression analysis and other multivariable methods (Vol. 601). Belmont, CA: Duxbury Press.
Kline, R. B. (1998). Principles and practice of structural equation modeling. New York, NY: The Guilford Press.
Kline, R. B. (2005). Principles and practice of structural equation modeling. New York: Guilford.
Kotler, P. (1996). An Asian Perspective, Marketing Management. NJ: Prentice-Hall, Inc.
Kotler, P. (2000). Marketing Management: Analysis, planning, implementation, and control (10th Eds.). New Jersey: Prentice Hall International Edition.
Kotler, P. (2000). Kotler on marketing: How to create, win, & dominate markets. New York: Simon & Schuster Inc.
Kotler, P. & Gertner, D. (2002). Country as brand. Product and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(5), 249-261.
Kristensen, K., Martensen, A., & Gronholdt, L. (2000). Customer satisfaction measurement at post demark: Results of application of the European customer satisfaction index methodology. Total Quality Management, 11(7), 1007-1015.
Kristof, D. W., Gaby, O. S., & Dawn, L. (2001). Investments in consumer relationships: A cross-country and cross-industry exploration. Journal of Marketing, 65(4), 33-50.
Lee, M. & Cunningham, L.F. (2001). A cost/benefit approach to understanding service loyalty. Journal of Services Marketing, 15(2), 113-130.
MacCallum, R. C., Browne,. M. W., & Sugawara, H. M. (1996). Power analysis determination of sample size for covariance sttucture modeling. Psychological Methods, 1(2), 130-149.
MacCallum, R. C., & Hong, S. (1997). Power analysis in covariance structure modeling using GFI and AGFI. Multivariate Behavioral Research, 32, 193-210.
Magid, J. M., Anthony D. Cox, & Dena S. Cox (2006). Quantifying brand image: Empirical evidence of trademark dilution. American Business Law Journal, 43(1), 1-42.
Marcoulides, G. A. (1998). Modern methods for business research. Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
Marsh, H. W., Wen, Z., & Hau, K. (2006). Structural equation models of latent interaction and quadratic effects. In G. A. Hancock, & R. E. Mueller (Eds.), Structural equation modeling: a second course (pp.235-251). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
Meenaghan, T. (1995). The role of advertising in brand image development. Joural of Economic Psychology, 10(3), 363–390.
Neal, W.D. (1999). Satisfaction is nice, but value loyalty. Marketing Research, Spring, 3-22.
Noth, W. (1998). The language of commodities groundwork for a semiotics of consumer goods. Internation Journal of Reswarch in Marketing, 4(4), 173-186.
Oplatka, I., & Hemsley-Brown, J. (2004). The research on school marketing: Current issues and future directions. Journal of Educational Administration, 42(3), 375-400.
Park, C. W., Jaworski, B. J., & McInnis, D. J. (1986). Strategic brand Image: Concept Solomon, M. R., The role of products as social stimuli: A symbolic interaction perspective. Journal of Consumer Research, 10(3), 319-329.
Parvatiyar, A. & Sheth, J. N. (1995) The domain and conceptual foundations of relationship marketing. In J. N. Sheth, & Parvatiyar, A. (Eds.) Hondbook of relationship marketind (pp.3-88). Thousand Oaks, B. CA: Sage.
Peltier, J. W., & Westfall, J. (2000). Dissecting the HMO-benefits managers relationship: what to measure and why. Marketing Health Service, 20(2), 4-13.
Peter, J. Paul., & Jerry C. Olson. (1987). Consumer behavior: Marketing strategy perspective. Illionis: Irwin.
Ping Jr, R. A. (2004). On assuring valid measures for theoretical models using survey data. Journal of Busearch, 57, 125-141.
Price, L. L. & Arould, E. J. (1999). Commercial friendship: Service providerlient relationship in contex, Journal of Marking, 63(1), 38-56.
Prus, A. & Brandt. D. R. (1995). Understanding your customers. Marketing Tools, (Jul/Aug), 10-14.
Raphel, N. & Raphel, M. (1995). Loyalty ladder harper. Collins Publishers Inc.
Rapp, & Collins. (1990). The Great Marketing Turnaround. New Jerey: Prentice-Hall.
Reichheld, F. F., & Sasser, W. E. Jr. (1990). Zero defections: Quality comes to services. Harvard Business Review, 68(5), 105-111.

Rigdon, E. (1995). A necessary an sufficient identification rule for structural equation modeis estimated. Multivariate Behavioral Research, 30, 359-383.
Romaniuk, J., & Sharorp, B.(2003), Measuring brand perceptions: Testing quantity and quality. Journal of Targeting, Measurement and Analysis for Marketing, 11(3), 218-229.
Rundle-Thiele, S. (2005). Exploring loyal qualities: assessing survey-based oyalty measures. Journal of Brand Management, 19(6/7), 492-500.
Rust R. T., Zahorik, A. J. & Keiningham, T. L. (1995). Return of quality ROQ: making service quality financially accountable. Journal of Marketing, 59(4), 58-70.
Schumacker, R. E., & Lomax, R. G. (2004). A beginner's guide to structural equation modeling, Taylor & Francis.
Shani, D., & Chalasani, S. (1992). Exploiting niches using relationship marketing. The Journal of Consumer Marketing, 9(3), 33-42.
Shani, D., & Chalasani, S. (1993). Exploiting niches using relationship marketing. Journal of Business and Industrial Marketing, 8(4), 58-66.
Sheth, Jagdish N. & Atul Parvatiyar, (1995). Relationship marketing in customer markets: Antecedents and consequences. Journal of the Academy of Marketing Science, 23(4), 255-271.
Shoemaker, S., & R. Lewis (1999). Customer loyalty: the future of hospitality marketing. International Journal of Hospitality Management, 25(8), 345-370.
Singh, J. & Sirdeshmukn, D. (2000). Agency and trust mechanisms in consumer satisfaction and loyalty judgements. Journal of Marketing Science, 28(1), 150-67.
Smith, J.B. (1998). Buyer-seller relationship: Similarity, relationship management and quality. Psychology & Marketing, 15(1), 67-69.
Tabachnica, B. G., & Fidell, L. S. (2007). Using multivariate statistics (5th Ed.). Needham Heights, MA: Allyn and Bacon.
Taleghani, T., Gilaninia, S. & Mousavian, S. J. (2011). The role of relationship marketing in customer orientation process in the banking industry with focus on Loyalty. International Journal of Business and Social, 2(19), 155-166.
Torkzadeh, G., Koufteros, X., & Pflughoeft, K. (2003). Confirmatory analysis of computer self-efficacy. Structural Equation Modeling, 10(2), 263-275.
Turner, R. H. (1970). Family interaction. New York: Wiley.
Uncles, M. (1994). Do you or your customer need a loyalty scheme ?. Journal of Targeting, Measurement and Analysis, 2(4), 335-50.
Zeithaml, A. V. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.