|
一、中文部份
方世榮譯（1991），Kurtz Boone著，服務業營銷管理，初版，台北書泉出版社。
吳孟寧，2007。由媒體議題設定功能探討卡奴條款之政策發展，T&D飛訊，第五十八期(國家文官培訓所出版)，1-16。
吳思華著，策略九說，臉譜出版，第三版，2000 年9 月。
邱志聖(2006)，策略行銷分析:架構與實務運用，二版，智勝文化。
邱志聖(2014)，策略行銷分析:架構與實務應用，四版，智勝文化。
陳曉萍、徐淑英、樊景立、鄭伯壎，（2008），組織與管理研究的實證方法，台北：華泰文化事業。
經濟部商業司(2003) ，92 年度商業e 化及物流e化商業模式案例研究報告，臺北市：經濟部。
二、外文部份
Anderson, C. (2009). Free: The future of a radical price. USA: Hyperion Books.
Ansari, S., & Krop, P. (2012). Incumbent performance in the face of a radical innovation: Towards a framework for incumbent challenger dynamics. Research Policy, 41(8), 1357-1374.
Ariely, D., & Shampan, K. (2004). Tradeoffs betweens costs and benefits: Lessons from the price of 0. CeB Research Brief, 5(3), 1-5.
Brandenburger, A. M., & Stuart, H. W. (1996). Value-based Business Strategy. Journal of Economics & Management Strategy, 5(1), 5-24.
Brynjolfsson, E., & Collis, A. 2019. How should we measure the digital economy?. Harvard Business Review. Available at https://hbr.org/2019/11/how-should-we-measure-the-digital-economy
Buell V. P. (1984). Marketing Management: A Strategic Planning Approach, Mc Graw-Hill Book Co, p620.
Casadesus-Masanell, R., & Ricart, J. E. (2010). From strategy to business models and onto tactics. Long Range Planning, 43(2-3), 195-215.
Chandran, S., & Morwitz, V. G. (2006). The price of freedom: Consumer sensitivity to promotions with negative contextual influences. Journal of Travel Research, 33(3), 384-392.
Coleman, P. (2009). Relationships in China and India: The basis of improved business model innovation for Australian enterprises. Australian Economic Review, 42(1), 104-109.
Davis, E. W., & Spekman, R. E. (2003). The extended enterprise: Gaining competitive advantage through collaborative supply chains, 1st, Upper Saddle River, NJ: Prentice-Hall.
Downs, A., (1991). A case study of the relationship between communication satisfaction and organizational commitment in two Australian organizations. Unpublished master's thesis, University of Kansas, Lawrence, KS.
Grontoos, C. (1990). Service Management and Marketing: Managing the Moments of Truth in Service Competition, Lexington, MA: Lexington Books.
Gupta, S., & Mela, C. (2008). What Is a free Customer Worth?. Harvard Business Review, 86(11), 102-109.
Gustafsson, A. and Johnson, M. (2003), Competing in a Service Economy: How to Create a Competitive Advantage through Service Development and Innovation, San Francisco: Jossey-Bass.
Gustafsson, A., Kristensson, P. and Witell, L. (2012). Customer co-creation in service innovation: a matter of communication? Journal of Service Management, 23(3), 311-327.
Hamari, J., Hanner, N., & Koivisto, J. 2017. Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games. International Journal of Information Management, 37(1), pp.1449-1459.
Hsu, Y. (2011). Design innovation and marketing strategy in successful product competition. Journal of Business & Industrial Marketing, 26(4), 223-236
James A. Fitzsimmons ＆ Mona j. Fitzsimmons著，黃崇興審閱， (2005) ，服務管理台北市：智勝文化事業有限公司。
Kindstrom, D., & Kowalkowski, C. (2014). Service innovation in product-centric firms: A multidimensional business model perspective. Journal of Business & Industrial Marketing, 29(2).
Kodner, D. L. and Spreeuwenberg, C. (2002). Integrated care: meaning, logic, applications, and implications – a discussion paper. International Journal of Integrated Care, 2 (Oct Dec), available at http://www.ijic.org
Kotler (1996). Marketing Management：An Asian Perspective, Prentice- Hall, pp.128-135.
Lambrecht, A., & Misra, K. 2017. Fee or Free: When Should Firms Charge for Online Content? Management Science, 63(4), pp.1150-1165.
Lewis, M., Singh, V., & Fay, S. (2006). An empirical study of the impact of nonlinear shipping and handling fees on purchase incidence and expenditure decisions. Marketing Science, 25(1), 51-64.
Liu, Y. (2010). A Study of Pricing Strategy for Mobile Internet Service using Clickstream Data. Intelligent Systems and Knowledge Engineering (ISKE), International Conference
Lovelock, C.C. (1983). Classifying Service to Gain Strategic Marketing Insights, Journal of Marketing, Vol.47, pp.9-20.
Lykourgiotis, A., Birkos, K., Dagiuklas, T., Ekmekcioglu, E., Dogan, S., Yildiz, Y. Politis, I., Tanik, G. O., Demirtas, B., Kondoz, A. M., & Kotsopoulos, S. (2014). Hybrid broadcast and broadband networks convergence for immersive TV applications. IEEE Wireless Communications, 21(3), 62-69.
McGrath, G. R. (2010). Business Models: A Discovery Driven Approach. Long Range Planning, 43, 247-261.
Miles, I. (1996). Innovation in Service, Service in Innovation, Manchester Statistics Society.
Moller, K., Rajala, R. and Westerlund, M., (2008). Service Innovation Myopia?: A New Recipe for Client-provider Value Creation. California Management Review, 50(3), 31-48.
Morris, M., Schindehutte, M., & Allen, J. (2005). The entrepreneur's business model: toward a unified perspective. Journal of Business Research, 58(6), 726-735.
Murdick, Robert G., Barry Render, Roberta S. Russell (1990). Service Operations Management, Allyn and Bacon.
Niculescu, M. F., & Wu, D. J. (2010). When should software firms commercialize new products via freemium business models? Workshop on Information Systems and Economics.
Oliveira, D., & Cortimiglia, M. (2017). Value co-creation in web-based multisided platforms: A conceptual framework and implications for business model design. Business Horizons, 60(6), pp.747-758.
Osterwalder, A., Pigneur, Y., and & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of AIS, 16(1), 1-25.
Osterwalder, A., Pigneur, Y., Smith, A., & Clark, T. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. New York: John Wiley & Sons Inc.
Ostrom, A.L., Bitner, M., Brown, S.W., Burkhard, K.A., Goul, M., Smith-Daniels, V., Demirkan, H. and Rabinovich, E. (2010). Moving forward and making a difference: research priorities for the science of service. Journal of Service Research, 13(1), 4-36.
Papadopoulos, P., Kourtellis, N., Rodriguez, P., & Laoutaris, N. (2017). If you are not paying for it, you are the product. Proceedings of the 2017 Internet Measurement Conference.
Parasuraman, A. Vararie A. Zeithaml. & Leonard L. Berry (1985). A Conceptual Model of Service Quality and Its Implication for Future Research, Journal of Marketing, Vol.49, pp. 41- 50. perspective for service operations, European Management Journal, 16(2), pp.169-189.
Pauwels, K., & Weiss, A. 2008. Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully. Journal of Marketing, 72(3), 14-31.
Pride, W.M., (1973). Marketing Concepts and Strategies, 8(ed), Houghton. Product Innovation Management, 29(1), 13-20.
Pujol, N. (2010). Freemium: attributes of an emerging business model. Available at SSRN: http://ssrn.com/abstract=1718663
Schenck, B. F. (2011). Freemium: Is the price right for your company?. Entrepreneur. Retrieved 2016-01-18.
Sharif, M.N. (1988). Basis for Techno-economic Policy Analysis. Science and Public Policy,15(4), 217-229.
Skiba, F. and Herstatt, C., (2009). Users as Sources for Radical Service Innovations: Opportunities from Collaboration with Service Lead Users, International Journal of Services Technology & Management, 12(3), 317-337.
Tether, B. S., (2005). Do Services Innovate (Differently)? Insights from the European Innobarometer Survey, Industry and Innovation, 12, 153-184.
Tether，B.S. (2003). The sources and aims of innovation in services: Variety between and within sectors. Economics of Innovation and New Technology，12(6), 481-506.
Witell, L., & Lӧfgren, M. (2013). From service for free to service for fee: business model innovation in manufacturing firms. Journal of Service Management, 24(5), 520-533.
Wooden, S. and Baker, S. (2012). Extracting key lessons in service innovation. Journal of product innovation management, 29(1), 13-20.
Yin, R. K. (2014). Case Study Research: Design and Methods (Fifth Edition). SAGE Publications, Inc.
Yin, R.K., (1994). Case study research: Design and methods, Thousand Oaks, CA: Sage.
Zeithaml, V. A. and Bitner, M. J. (1996). Service Marketing, McGraw Hill, International Editions, Boston, MA.
Zeng, J., Simpson, C., & Dang, B. (2017). A Process Model of Dynamic Capability Development: Evidence from the Chinese Manufacturing Sector. Management and Organization Review, 13(3), pp.643-673.
|