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題名：全球化商業模式的移地邏輯：跨國商業模式創新的動態演進
作者：何明豐
作者(外文)：HO, MING FENG
校院名稱：國立清華大學
系所名稱：科技管理研究所
指導教授：林博文
學位類別：博士
出版日期：2015
主題關鍵詞：商業模式；創新；創業；聯盟；新興市場；中國；印度；business model；innovation；entrepreneurship；alliance；emerging markets；China；India
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在商業活動中創新與聯盟是常常並存的現象;但在學術理論中，創新的邏輯與聯盟的邏輯是不同面向的探討議題。創新的要素包括彈性與廣泛的溝通;但是聯盟常見的要素則是繁瑣的合約條款、聯盟伙伴的政治鬥爭及有限的資訊交換。
本研究的目的在於使用資源基礎理論、創新理論、商業模式創新要素的模型來檢視在新興市場中高科技廠商如何利用創新與聯盟的交互運用而整合為商業模式的創新，來找到企業的利基點生存，並能透過轉投資的活動的商業模式創新，維持母公司與新興市場子公司資產連結，並利用母公司資源與新興市場當地聯盟的合作關係達到組織上的策略運作。同時，以往的商業模式的探討多半是靜態性的探討，本研究從動態性的商業模式來探討商業模式創新的變動。
本研究採用個案研究的方式，以深入訪談的方式訪問五家在台灣及新興市場設有據點的公司:台灣愛美科公司(IMEC Taiwan)、華苓科技及台灣物聯網聯盟、加捷科技、和成實業與中國信託商業銀行。這五家公司的共同特點是都有成功營運模式的母公司，並以子公司新創公司的型態進軍新興市場，受訪者包括各公司母公司及子公司的高階主管、其目標客戶企業主管。透過此個案研究方法，本研究結論出企業進軍新興市場時，依其商業模式的種類型，可以不同的優先順序改變商業模式的創新要素，來達到成功的新興市場商業運作。
Drawing on the foreign entry and business model literature, this paper develops an alternative framework based on dynamic resources feedback for analyzing business model innovation process in emerging markets. This paper argues business model innovation in emerging markets begins with local alliance and resource from partners. This business model innovation is dynamic and path dependent, implying the dynamic business model innovation is shaped by organizational asset and capability that are evolved and accumulative in emerging markets over time. With the proposed framework in mind, the paper adopts a comparative case study methodology to analyze the business model innovation in five Taiwanese firms -- Chia Jei Technology Business company, subsidiary of HCG, IMEC Taiwan, Flowring Technology corporation and Chinatrust Commercial Bank in India. This paper concludes by discussion implications for theory, practice and future research.
一、 中文部分
1. 方世榮、張文賢、林正智，2008，「中小企業跨層次社會網絡與績效之關係」，中山管理評論，16卷1期:83~118。
2. 何明豐，2007，「外資高科技企業在中國的專利佈局策略－ 企業策略與法律策略之交互運用」，國立交通大學管理學院碩士在職專班科技法律組碩士論文。
3. 洪世章、陳世哲、林朱燕、涂敏芬，2008，「一般管理領域熱門研究議題分析(A Study of Hot Research Topics in the Field of General Management)」，中山管理評論，16卷2期: 221~246。
4. 彭玉樹、梁奕忠、于卓民、梁晉嘉，2010，「台灣管理學門質性研究之回顧與展望」，中山管理評論，18卷1期: 11~39。
5. 蕭瑞麟，2007，不用數字的研究: 鍛鍊深度思考力的質性研究，臺灣培生教育出版。
6. 蕭瑞麟、廖啟旭、陳慧芬，2011，「越淮為枳: 從組織做為分析跨情境科技採納」， 資訊管理學報，18卷2期: 131~160。

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