In both everyday life and the corporate sphere, individuals navigate career choices and decisions throughout the phases of labour market entry. Negotiating these decisions, particularly in today’s dynamic world, proves to be a complex task for individuals across various life stages, including students. The cultivation of essential skills emerges as a key factor in navigating the ever-changing job markets. Employers in the contemporary landscape prioritises core competencies during recruitment, viewing them as a crucial “ticket” for labour market entry and effective productivity. Consequently, there is a persistent call for educational institutions, particularly universities, to instil these capabilities in their graduates to ensure a seamless transition to successful careers.
This study, conducted through an online survey questionnaire with 544 final-year undergraduate college business students in Ugandan universities, explores the perceptions of students on the relationship among core competencies, career choices, and their relevant influence factors. While existing literature extensively covers aspects of careers and associated variables, there is a notable gap in integrating core competencies and career choices within the context of business education. Therefore, this study seeks to address this gap by delving into the perspectives of college business students from four urban-based universities in Uganda.
Data collected through self-reported questionnaire was subjected to SPSS v24 before importing into structural equation modelling using AMOS version 24 for analysis. The results revealed (i) an acceptable model fit where significant relationship between exogenous and endogenous variables, (ii) a partial mediation effect between constructs, (iii) a more moderate impact was observed among female students compared to male students, although the gender difference in the relationship between these variables was not statistically significant.
The study concludes that psychological factors strongly and significantly influence career choices and core competencies, while contextual factors yielded mixed results with career information acting as a significant moderator, especially among female students. Thus, discussion, implications and recommendations and suggestion for future research were provided.