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題名:臺灣國際觀光旅館國人住宿率預測之研究
書刊名:朝陽學報
作者:陳宗玄 引用關係施瑞峰 引用關係
作者(外文):Chen, Tzong-shyuanShih, Jui-feng
出版日期:2001
卷期:6
頁次:頁429-452
主題關鍵詞:國際觀光旅館ARIMA模型時間數列International tourist hotelARIMA modelTime series
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:17
  • 點閱點閱:37
     國際觀光旅館在觀光事業中扮演著重要的一環。政府自民國四十五年開始推動發展觀光事業,使來華觀光客逐年大量增加,不僅為國家賺取外匯、促成國民外交及文化交流,更帶動國家整個經濟的繁榮。 由於國際市場競爭,且國內物價指數偏高,造成來華觀光旅客趨緩,使得市場有供過於求之現象,造成國際觀光旅館競爭激烈。近年來國民所得提高、生活品質提升,且政府推動隔週週休二日,國民對休閒生活品質更加重視,使國人在國際觀光旅館住宿率逐年提升,其發展值得重視與探討。 本研究利用時間數列方法,以臺北、高雄、臺中、花蓮、風景與其他等六個地區國際觀光旅館國人住宿率為研究對象,以Box-Jenkins之四個步驟建立ARIMA模型。根據實證結果顯示,本研究所建立的預測模型其泰勒不等系數均小於一,RMSPE值亦皆很小,表此模型是適合進行預測之用。 根據本研究預測分析發現,民國八十九年各地區的國際觀光旅館國人住宿率平均而言有增加的現象。高雄、臺中、花蓮與其他地區等四個地區國人住宿率均超過50%,顯示國人已逐漸成為國際觀光旅館市場重要的客源。本研究的發現值得業者與政府相關單位之重視。
     The international tourist hotels usually play an important role in the tourism industry. There were a large number increase of foreign tourists visiting Taiwan ever since the government set the tourism business in action from 1956. The national income have increased in Taiwan, people demand better life of quality than before. The policy of two-day weekends makes Taiwanese people pay much attention to their leisure time now. Also, the yearly increasing occupancy rate of domestic tourists points an important trend in Taiwan's international tourist hotels here. Therefore, the occupancy rate of domestic tourist in the international tourist hotels will be the subject of this research. This study will concentrate on the occupancy rate of domestic tourists in international tourism hotels for the 6 different regions which are Taipei, Kaohsiung, Taichung, Hualien and other region. We will try to establish an ARIMA model for each region using Box-Jenkin method. According to practical result, the models established are suitable for forecasting. According to the forecasting in this study , it sis shown that the occupancy rate of domestic tourists in international tourism hotels for each region, will have the phenomenon of increasing in average at 2000. Furthermore, the occupancy rate of domestic tourists has exceed 50% in Kaohsiung, Taichung, Hualien and other region, which shows that the domestic tourists have became an important market of international tourism hotels.
期刊論文
1.González, Pilar、Moral, Paz(1995)。An Analysis of the International Tourism Demand in Spain。International Journal of Forecasting,11(2),233-251。  new window
2.Vangegas, Manuel、Croes, Robertico(2000)。Evaluation of demand US tourists to Aruba。Annals of Tourism Research,27(4),946-963。  new window
3.曹勝雄、曾國雄、江勁毅(19960600)。傳統計量迴歸、模糊迴歸、GMDH、類神經網路四種方法在預測應用之比較--以國人赴港旅客需求之預測為例。中國統計學報,34(2),132-161。new window  延伸查詢new window
4.Witt, S. F.、Witt, Christine A.(1995)。Forecasting tourism demand: A review of empirical research。International Journal of Forecasting,11(3),447-475。  new window
5.Bartlett, M. S.(1946)。On the Theoretical Specification and Sampling properties of Autocorrelated Time Series。Supplement to the Journal of the Royal Statistical Society,8(1),27-41。  new window
6.Makridakis, S.、Winkler, R. L.(1983)。Average of Forecasts: Some Empirical Results。Management Science,29(9),987-996。  new window
7.涂三賢、吳萬益、林俊成、任憶安(1999)。臺灣地區國有森林遊樂區遊客人數與營收變動之分析,1990-1998。戶外遊憩研究,12(4),61-72。new window  延伸查詢new window
8.Kulendram, N.、King, Maxwell(1997)。Forecasting International Quarterly Tourist Flows Using Error-Correction and Time-Series Model。International Journal of Forecasting,31,319-327。  new window
9.Law, Rob、Au, Norman(1999)。A Neural Network Model to Forecast Japanese Demand for Travel to Hong Kong。Tourism Management,20(1),89-97。  new window
10.吳柏林、賴家瑞、劉勇杉(19940300)。臺灣地區外籍觀光旅客人數預測模式之探討。國立政治大學學報,68(下),267-295。  延伸查詢new window
11.Chu, Fong-Lin(1998)。Forecasting tourism: A combined approach。Tourism Management,19(6),515-520。  new window
12.Fritz, R. G.、Brandon, C.、Xander, J.(1984)。Combining time-series and econometric forecast of tourism activity。Annals of Tourism Research,11(2),219-229。  new window
13.Pattie, Douglas C.、Snyder, John(1996)。Using a neural network to forecast visitor behavior。Annals of Tourism Research,23(1),151-164。  new window
14.Sheldon, Pauline J.、Var, Turgut(1985)。Tourism Forecasting: A Review of Empirical Research。Journal of Forecasting,4(2),183-195。  new window
15.Uysal, Muzaffer、Crompton, John L.(1984)。Determinants of Demand for International Tourist Flows to Turkey。Tourism Management,5(4),288-297。  new window
16.Witt, Stephen F.、Martin, Christine A.(1987)。Econometric Models for Forecasting International Tourism Demand。Journal of Travel Research,25(3),23-30。  new window
17.Witt, Stephen F.、Witt, Christine A.(1991)。Tourism Forecasting: Error Magnitude, Direction of Change Error, and Trend Change Error。Journal of Travel Research,30(30),26-33。  new window
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會議論文
1.陳敦基(1991)。來華觀光旅客之需求特性與時間序列分析。觀光事業發展學術研討會。臺北:交通部觀光局。1-27。  延伸查詢new window
研究報告
1.陳敦基(1993)。來華與出國觀光旅客人數預測模式建立之研究。臺北:私立淡江大學管理學系。  延伸查詢new window
學位論文
1.林繼國(1986)。遊憩區遊憩需求預測之研究(碩士論文)。國立台灣大學。  延伸查詢new window
2.李旭煌(1994)。出國觀光旅客需求預測模式建立之研究(碩士論文)。國立政治大學。  延伸查詢new window
3.江麗文(1995)。來華旅客需求計量經濟模式之研究(碩士論文)。文化大學。  延伸查詢new window
4.尚和生(1992)。臺灣地區國民旅遊人次估計及需求預測(碩士論文)。淡江大學。  延伸查詢new window
5.時巧煒(1994)。來華觀光旅客需求預測模式建立之研究(碩士論文)。國立政治大學。  延伸查詢new window
6.黃應豪(1995)。我國國際觀光旅館業經營策略之研究--策略矩陣分析法之應用(碩士論文)。國立政治大學,臺北市。  延伸查詢new window
7.黃昭通(1994)。重力模式應用於戶外遊憩需求預測之實證研究--以南投縣境內之遊憩區為例(碩士論文)。國立中興大學,台中縣。  延伸查詢new window
圖書
1.楊長輝(1996)。旅館經營管理實務。臺北縣:揚智文化。  延伸查詢new window
2.Pindyck, Robert S.、Rubinfeld, Daniel L.(1998)。Econometric Models and Economic Forecasts。McGraw-Hill Book Company。  new window
3.交通部觀光局。民國七十八年至八十七年臺灣地區國際觀光旅館營運分析報告。交通部觀光局。  延伸查詢new window
4.林茂文(1992)。時間數列分析與預測。臺北:華泰書局。  延伸查詢new window
5.陳世昌(1993)。臺灣旅館事業的演變與發展。永業出版社。  延伸查詢new window
6.詹益政(1992)。現代旅館實務。臺北:品度出版公司。  延伸查詢new window
7.Wei, William W. S.(1990)。Time series analysis: Univariate and multivariate methods。Addison-Wesley Inc.。  new window
 
 
 
 
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