時值全球網際網路風潮、電子商務快連發展之際，除入口網站與網際網路服務業者外，虛擬社群網站亦是一股不容小腕的力量。本研究以優仕綱為例，從虛擬社群角度探討學生網站的經營模式;藉由虛擬社群的經濟特性與經驗經濟構成理論面，而由網站之歷史沿革、經管模式、競爭分析構成實務面。研究方法則採次級資料之蒐集分析方法為主，探討優仕網成功之因並驗證其經營策略，試圖以本研究之結論，作為虛擬社群網站發展之參考。

Because of the rapid development of the Internet and e-commerce, the virtual community has become an important trend besides portal sites and Internet service providers. In this paper, we examine a web site, YouthWant, that is managed by students for exploring the business model from virtual commu­nity perspective. Based on both theory and case study - the economic character­istics, experienced economy of virtual community, the history , business model, and competitive analysis of Youth Want are all discussed. There search method is mainly on secondhand information analysis. We try to find the advantages and operating strategies of Youth Want, and contribute the conclusions as a reference material for future studies.