期刊論文1. | Stratmann, W. C.(1975)。A Study of Consumer Attitudes about Health Care: The Delivery of Ambulatory Services。Medical Care,13(7),537-548。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Fisher, C. M.、Anderson, C. J.(1990)。Hospital advertising: does it influence consumers。Journal of Health Care Marketing,10(4),40-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | 王乃弘、黃松共(19960400)。民眾對選擇醫院因素及態度之研究--以中部數家醫院為例。醫院,29(2),1-15。 延伸查詢![new window](/gs32/images/newin.png) |
4. | Wolinsky, F. D.、Kurz, R. S.(1984)。How the public chooses and views hospitals。Hospital and Health Services Administration,29(6),58-67。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | 張錦文、黃琡雅(19980400)。臺灣醫療制度的四大問題與解決之道。醫院,31(2),1-4。 延伸查詢![new window](/gs32/images/newin.png) |
6. | 周鴻儒、高森永、陳育忠(19971100)。國軍醫院門診病患就醫選擇因素調查研究。國防醫學,25(5),423-430。 延伸查詢![new window](/gs32/images/newin.png) |
7. | Christensen, M.、Inguanzo, J. M.(1989)。Smart Consumers Present a Marketing Challenge。Hospitals,63(16),42-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Javalgi, Rajshekhar G.、Rao, S. R.、Thomas, Edward G.(1991)。Choosing a Hospital: Analysis of Consumer Tradeoffs。Journal of Health Care Marketing,11(1),12-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Taylor, S. L.、Capella, L. M.(1996)。Hospital outshopping: determinant attributes and hospital choice。Health Care Management Review,21(4),33-44。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Crane, F. G.、Lynch, J. E.(1988)。Consumer Selection of Physicians and Dentists: An Examination of Choice Criteria and Cue Usage。Journal of Health Care Marketing,8(3),16-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | 高明瑞、楊東震(19950900)。民眾就醫行為重要影響因素與醫院行銷之研究--以高雄都會區為例。中山管理評論,3(3),55-73。 延伸查詢![new window](/gs32/images/newin.png) |
12. | Andersen, Ronald M.(1995)。Revisiting the behavioral model and access to medical care: Does it matter?。Journal of Health and Social Behavior,36(1),1-10。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Egunjobi, L.(1983)。Factors Influencing Choice of Hospitals: A Case Study of the Northern Part of Oyo State, Nigeria。Social Science & Medicine,17(9),585-589。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Inguanzo, J. M.、Harju, M.(1985)。What Makes Consumers Select a Hospital?。Hospitals,59(6),90-94。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Powills, S.(1987)。MD Influence on Consumers Waning Slightly。Hospitals,61(9)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Gochman, D. S.、Studenborg, G. J.、Feler, A.(1986)。The Ideal Physician: Implications for Contemporary Hospital Marketing。Journal of Health Care Marketing,6(2),17-25。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | MacStravic, R. S.(1987)。Manageable Evidence in Medical Care Marketing。Journal of Health Care Marketing,7(4),52-59。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Lamb, C. W.、Hoverstad, R.、Lancaster, W.(1988)。Consumer Perceptions about Doctors of Osteopathy and Medical Doctors。Journal of Health Care Marketing,8(4),53-57。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Stewart, D. W.、Hickson, G. B.、Pechmann, C.、Koslow, S.、Altemeier, W. A.(1989)。Information Search and Decision Making in the Selection of Family Health Care。Journal of Health Care Marketing,9(2),29-39。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Gooding, S. K. S.(1999)。Quality, Sacrifice, and Value in Hospital Choice: A Comparative Study of Rural and Suburban Consumer Perspectives。Journal of Hospital Marketing,13,23-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | 蔡文正、林思甄、胡曉雲、廖偉吟、蔡佩蓉(2002)。醫院掛號費調漲對醫院營收之影響-以中部縣市醫院為例。醫院:中華民國醫院協會雜誌,35(2),36-50。 延伸查詢![new window](/gs32/images/newin.png) |