The purpose of this study was to establish and apply data mining technology (discriminant analysis, logistic regression analysis, artificial neural networks) to evaluate the churn model of Taiwanese private badminton courts. The database, totally 2,006 records, was provided by Fang-yang Lu. In order to verify the applicability to the churn model, the research construction of this study was broken down into two stages: the model training stage model and model testing stage. The samples of the training model and testing model were extracted randomly in the proportion of 80:20. The customer churn model was built in the model training stage. In the model testing stage, the correct rate of future churn among customers was predicted by the model. The result found that whole correct classification rate reached the peak of highest of 88.78% in this churn model using artificial neural networks. The significant characteristics of churn customer were male, single, 23-25 years old, high school degree, government agent, salary of 20-40k per month, living in the north area of Taiwan, having participated for 1-5 years, spending less than an hour every time per week, playing sports in the afternoon, joining a partner or friends, arriving time above 60 minutes, customers’ satisfactions (administration, management, service attitude, equipment, and environment) of below average.