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題名:參與動機、互動類型與忠誠計畫對虛擬社群忠誠度關聯性之研究
書刊名:管理科學研究
作者:白滌清 引用關係楊雲光
作者(外文):Pai, Ti-chingYang, Yun-kuang
出版日期:2003
卷期:1:1
頁次:頁1-18
主題關鍵詞:虛擬社群參與動機互動類型忠誠計畫忠誠度Virtual communitiesParticipant motivationsInteractive typeLoyalty programLoyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:20
  • 點閱點閱:14
期刊論文
1.Romm, Celia、Pliskin, Nava、Clarke, Rodney(1997)。Virtual communities and society: Toward and integrative three phase model。International Journal of Information Management,17(4),261-270。  new window
2.Barnatt, C.(1998)。Virtual communities and financial services - on-line business potentials and strategic choice。International Journal of Banking Marketing,16(4),161-169。  new window
3.Rowley, J.(1999)。Customer Loyalty-a Relevant Concept for Libraries。Library management,20(6),345-351。  new window
4.O'Brien, L.、Jones, C.(1995)。Do reward really create loyalty。Harvard Business Review,May/Jun,36-41。  new window
5.Kozinets, Robert V.(1999)。E-tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption。European Management Journal,17(3),252-264。  new window
6.Armstrong, A. G.、Hagel, John III(1996)。The real value of on-line communities。Harvard Business Review,74(3),134-141。  new window
7.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
學位論文
1.廖元禎(1998)。虛擬社群創新採用行為及其相關因素之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.陶鎮超(1996)。台灣地區全球資訊網使用者調查(碩士論文)。交通大學傳播科技研究所。  延伸查詢new window
3.蔡珮(1995)。電子佈告欄使用行為與社會臨場感研究:以台大計中BBS站為例(碩士論文)。國立交通大學,新竹市。  延伸查詢new window
4.盧俊成(1998)。網際網路的典範轉移暨網路市場與新經營模式之探索性研究(博士論文)。國立臺灣大學。new window  延伸查詢new window
5.蘇芬媛(1996)。Exploring Virtual Community in Computer Networks--A study of MUD(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Beamish, A.(1994)。Community On-line: Community-Based Computer Networks。Reading。  new window
2.Kotler, P.(1999)。Kotler on Marketing How to Create, Win, & Dominate Markets。Reading:Simon & Schuster Inc.。  new window
3.Mullen, Brian、Johnson, Craig(1990)。The Psychology of Consumer Behavior。Hillsdale, New Jersey:Lawrence Erlbaum Associates。  new window
4.Armstrong, A. G.、Hagel, J. III(1997)。Net gain: Expanding markets through virtual communities。McKinsey & Company。  new window
5.Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。  new window
圖書論文
1.Reid, E.(1993)。Virtual Worlds: Culture and Imaginations。Cybersociety: Computer-Mediated Communication and Community。  new window
2.Wellman, B.、Guila, M.(1996)。Net Surfers Don't Ride Alone: Virtual Communities。Communities in Cyberspace。Berkeley:University of California Press。  new window
 
 
 
 
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