| 期刊論文1. | Romm, Celia、Pliskin, Nava、Clarke, Rodney(1997)。Virtual communities and society: Toward and integrative three phase model。International Journal of Information Management,17(4),261-270。 | 2. | Barnatt, C.(1998)。Virtual communities and financial services - on-line business potentials and strategic choice。International Journal of Banking Marketing,16(4),161-169。 | 3. | Rowley, J.(1999)。Customer Loyalty-a Relevant Concept for Libraries。Library management,20(6),345-351。 | 4. | O'Brien, L.、Jones, C.(1995)。Do reward really create loyalty。Harvard Business Review,May/Jun,36-41。 | 5. | Kozinets, Robert V.(1999)。E-tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption。European Management Journal,17(3),252-264。 | 6. | Armstrong, A. G.、Hagel, John III(1996)。The real value of on-line communities。Harvard Business Review,74(3),134-141。 | 7. | Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。 | 圖書1. | Beamish, A.(1994)。Community On-line: Community-Based Computer Networks。Reading。 | 2. | Kotler, P.(1999)。Kotler on Marketing How to Create, Win, & Dominate Markets。Reading:Simon & Schuster Inc.。 | 3. | Mullen, Brian、Johnson, Craig(1990)。The Psychology of Consumer Behavior。Hillsdale, New Jersey:Lawrence Erlbaum Associates。 | 4. | Armstrong, A. G.、Hagel, J. III(1997)。Net gain: Expanding markets through virtual communities。McKinsey & Company。 | 5. | Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。 | 圖書論文1. | Reid, E.(1993)。Virtual Worlds: Culture and Imaginations。Cybersociety: Computer-Mediated Communication and Community。 | 2. | Wellman, B.、Guila, M.(1996)。Net Surfers Don't Ride Alone: Virtual Communities。Communities in Cyberspace。Berkeley:University of California Press。 | |