The majority of sport research on achievement motivation has centered on the motivational implications of achievement goal (Nicholls, 1984, 1989). Urdan and Maehr (1995) have argued for the examination of subset of social goals that should be relevant to variability in achievement striving. They proposed that there are a number of possible social goals such as the goals to gain approval from others, to experience affiliation and develop relationships with others, and to be a productive member of society. The primary purpose of this study attempted to replicate and extend the previous works of goal orientation researches by developing an exercise-specific measure of goal orientation. As previous research has suggested, perceived ability plays an influential role in explaining motivation and achievement-related affect in achievement setting (Covington, 1986). In addition, the secondary purpose of this study was to examine the predictive utility of goal orientations and perceived ability on exercise intrinsic satisfaction. 225 exercise participants (females=190, males=64) with a mean age of 30.02 (SD=10.08) years participated in this study. Of the subjects, 150 came from health and fitness clubs, and the other 105 were college students who voluntarily participated in aerobic dance and in-line skating courses. A series of exploratory factor analyses and hierarchical multiple regression analyses were conducted and the major findings were as follows: 1. The three prevailing factors were conceptually consistent with the investigators’ design: Task orientation, Ego orientation and Social orientation. 2. Enjoyment and boredom were significantly predicted by task orientation (β=.32 and -.16, respectively, p < .01) and perceived ability (β=.56 and -.16, respectively, p < .01). Discussions are provided in terms of the findings and theoretical framework. Further research directions are also recommended.