臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：服務業之關係行銷與顧客回應之研究
書刊名：交大管理學報
作者：曾義明 引用關係
作者(外文)：Tseng, Yi-ming
出版日期：2004
卷期：24:1
頁次：頁1-21
主題關鍵詞：關係行銷；長期關係；顧客回應；Relationship marketing；Long-run relationship；Customer response
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:11
  • 點閱點閱:38
為瞭解關係行銷如何幫助服務業提高顧客對其推出新服務時的正面反應，本研究以銀行業為例，針對銀行業關係行銷活動各構面加以分析，並以顧客對新業務的回應程度為應變數，進行迴歸分析，結果發現，銀行與顧客何持長期的聯絡關係與建立顧客資訊系統將對顧客回應有顯著的幫助，本研究最後提出對於關係行銷理論與實務的貢獻與未來研究方向。
This research focuses on understanding how the relationship marketing can enhance the customer response toward the new services introduced by the banks. We propose four relationship marketing activities for testing the impact to the customer response. The result shows that “building long-run relationship with customer” and “constructing complete customer database” should be paid attention when setting firm’s marketing strategy because the cay heighten the possibility of customer reflection toward new financial service.
期刊論文
1.方世榮、施義輝(19971000)。旅行業關係品質模式的實證研究。企業管理學報，41，1-32。new window  延伸查詢new window
2.謝耀龍(1997)。關係行銷與顧客滿意。能力雜誌，491，98-101。  延伸查詢new window
3.Grönroos, Christian(1990)。Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface。Journal of Business Research，20(1)，3-11。  new window
4.Webster, F. E. Jr(2000)。Understanding the Relationships Among Brands, Consumer, and Resellers。Journal of the Academy of Marketing Science，28，17-23。  new window
5.Olson, E. M.、Walker, O. C.、Ruekert, R. W.(1995)。Organizing for Effective New Product Development: Moderating Role of Product Innovativeness。Journal of Marketing，59(1)，48-62。  new window
6.Hise, R. T.、O'Neal, L.、Parasuraman, A.、McNeal, J. U.(1990)。Marketing/ R&D Interaction in New Product Development: Implications for New Product Success Rates。Journal of Product Innovation Management，7(2)，142-155。  new window
7.Colgate, M. R.、Danaher, P. J.(2000)。Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution。Journal of the Academy of Marketing Science，28(3)，375-387。  new window
8.Copulsky, Jonathan R.、Wolf, Michael J.(1990)。Relationship Marketing: Positioning for the Future。Journal of Business Strategy，11(4)，16-20。  new window
9.Macdonald, Emma K.、Sharp, Byron M.(2000)。Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication。Journal of Business Research，48(1)，5-15。  new window
10.Weitz, B. A.、Bradford, K. D.(1999)。Personal Selling and Sales Management: A Relationship Marketing Perspective。Journal of the Academy of Marketing Science，27(2)，241-254。  new window
11.Wakefield, K. L.、Blodgett, J. G.(1999)。Customer Response to Intangible and Tangible Service Factors。Psychology and Marketing，16(1)，51-68。  new window
12.Cannon, J. P.、Homburg, C.(2001)。Buyer-Supplier Relationships and Customer Firm Costs。Journal of Marketing，65(1)，29-43。  new window
13.Gruen, Thomas W.、Summers, John O.、Acito, Frank(2000)。Relationship marketing activities, commitment, and membership behaviors in professional associations。Journal of Marketing，64(3)，34-49。  new window
14.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing，58(2)，1-19。  new window
15.Johanson, Jan、Mattsson, Lars-Gunnar(1987)。Interorganizational relations in industrial systems: a network approach compared with the transaction-cost approach。International Studies of Management and Organization，17(1)，34-48。  new window
16.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
17.Heide, Jan B.(1994)。Interorganizational Governance in Marketing Channels。Journal of Marketing，58(1)，71-85。  new window
18.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
19.洪順慶(2000)。服務業的內部行銷－有優良的員工才有優異的服務品質。突破雜誌，256，22-25。  延伸查詢new window
20.洪順慶(2001)。增加顧客參與以提升服務品質。突破雜誌，258，20-23。  延伸查詢new window
21.洪順慶(2001)。服務與關係行銷－權利與利益。突破雜誌，259，18-21。  延伸查詢new window
22.洪順慶(2001)。多重層次的服務業關係行銷。突破雜誌，260，16-19。  延伸查詢new window
23.曾義明(1996)。關係式交換之組織間控制系統影響因素與效果之研究－以特許經營組織為對象。管理科學學報，13(3)，475-492。  延伸查詢new window
24.Dietz, J.(2000)。Customer Response is as Easy as C-C-C。Marketing News，34(10)，23-24。  new window
25.Ellis, R. J.(1999)。Database Marketing and Technology Generate Outbound Telemarketing Sales at Hibernia。Journal of Retail Banking Services，21(1)，19-30。  new window
26.Tapiero, C. S.(2000)。The NBD Repeat Purchase Process and M/G/Infinity Queues。International Journal of Production Economics，63(2)，141-145。  new window
27.Upneja, A.、Singh, A.、Shafe, E. L.(2001)。The Wild Side of the Lodging and Food-Service Industry: A Case Study in Pennsylvania。Cornell Hotel and Restaurant Administration Quarterly，42(2)，96-104。  new window
28.Weir, L.、Hibbert, S.(2000)。Building Donor Relationships: An Investigation into the Use of Relationship and Database Marketing by Charity Fundraisers。The Service Industries Journal，20(2)，114-133。  new window
學位論文
1.王立仲(1998)。服務業關係行銷之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.王郁惠(1997)。服務業類別、關係行銷與顧客忠誠度關係之研究(碩士論文)。國立中正大學。  延伸查詢new window
3.張峻銘(1997)。互動行銷技術對關係行銷之影響(碩士論文)。國立政治大學。  延伸查詢new window
4.王彩霞(1997)。我國銀行業關係行銷策略之研究(碩士論文)。國立中山大學。  延伸查詢new window
5.李大有(1997)。關係行銷策略規劃－商業銀行個案分析，臺北。  延伸查詢new window
圖書
1.(Booz, Allen、Hamilton)(1985)。New Product Management for 1980's。New York, NY：The Free Press。  new window
2.Maddala, G. S.(2001)。Introduction to Econometrics。John Wiley & Sons, Inc.。  new window
3.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York：The Free Press。  new window
4.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：965（臺灣：924，外國：41） ／ 本年度總使用人次：2475507 ／ 訪客人次（自102年09月）：68274747
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上