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題名:市場導向對顧客關係管理實施與績效之影響
書刊名:電子商務研究
作者:陳家祥嚴秀茹 引用關係吉中行劉彥君
作者(外文):Chen, Ja-shenYen, Hsiu-juChi, Chung-hsingLiu, Yen-chun
出版日期:2004
卷期:2:4
頁次:頁425-447
主題關鍵詞:市場導向顧客關係管理績效資訊科技Customer relationship managementMarket orientationInformation technologyPerformance
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:46
期刊論文
1.Copeland, D. G.、McKenney, J. L.(1988)。Airline Reservation Systems: Lessons from History。MIS Quarterly,12(3),353-370。  new window
2.Sharp, B.、Sharp, A.(1997)。Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns。International Journal of Research in Marketing,14,473-486。  new window
3.Webster, F. E. Jr.(1988)。Rediscovering the Marketing Concept。Business Horizons,31,29-39。  new window
4.Talvinen, Jari M.(1995)。Information Systems in Marketing: Identifying Opportunities for New Applications。European Journal of Marketing,29(1),8-26。  new window
5.Yu, L.(2001)。Successful Customer-Relationship Management。Sloan Management Review,18-19。  new window
6.Bhuian, S. N.(1998)。An Empirical Examination of Market Orientation in Saudi Arabian Manufacturing Companies。Journal of Business Research,43,13-25。  new window
7.Blattberg, R. C.、Deighton, J.(1996)。Managing Marketing by the Customer Equity Criterion。Harvard Business Review,74,136-144。  new window
8.Couldwell, C.(19990222)。Loyalty Bonuses。Marketing Week。  new window
9.Forbis, J. L.、Metha, N. T.(1981)。Value-Based Strategies for Industrial Products。Business Horizons,24,32-42。  new window
10.Forrest, J.(2001)。Customer Relationship Management: The State-of -the- ART。The British of Administrative Management,24-25。  new window
11.Gilmore, J. H.、Pine, B. J. II(1997)。The Four Faces of Mass Customization。Harvard Business Review,75(1),91-101。  new window
12.Kalakota, R.、Stallaert, J.、Whinston, A.(1996)。Worldwide Real-Time Decision Support Systems for Electronic Commerce Applications。Journal of Organizational Computing & Electronic Commerce,6,11-32。  new window
13.Kos, J.、Sockel, H. M.、Falk, L. K.(2001)。Customer Relationship Management Opportunities。The Obio CPA Journal,55-57。  new window
14.Matsuno, K.、Mentzer, J. T.、Ozsomer, A.(2002)。The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance。Journal of Marketing,66(3),18-32。  new window
15.Ross, J. W.、Beath, C. M.、Goodhue, D. L.(1996)。Develop Long-Term Competitiveness Through IT Assets。Sloan Management Review,38(1),31-42。  new window
16.Ryals, L.、Payne, A.(2001)。Customer Relationship Management in Financial Services: Towards Information-Enable Relationship Marketing。Journal of Strategic Marketing,9,3-27。  new window
17.Sacha, C.(1996)。Inside Job: A Guild to Intranets。Training and Development,63-65。  new window
18.Shoemaker, M. E.(2001)。A Framework for Examining IT-Enabled Market Relationships。Journal of Personal Selling & Sales Management,21(2),177-185。  new window
19.Winer, Russell S.(2001)。A framework for customer relationship management。California Management Review,43(4),89-105。  new window
20.Pitt, Leyland、Caruana, Albert、Berthon, Pierre R.(1996)。Market orientation and business performance: Some European evidence。International Marketing Review,13(1),5-18。  new window
21.Chang, T. Z.、Chen, S. J.(1998)。Market orientation, service quality and business profitability: A conceptual model and empirical evidence。The Journal of Services Marketing,12(4),246-264。  new window
22.Michael, M.(1996)。Practical Advice for Implementing Corporate Intranets。Telecommunications,34-37。  new window
23.Pelham, Alfred M.、Wilson, David T.(1996)。A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance。Journal of the Academy of Marketing Science,24(1),27-43。  new window
24.Peppard, J.(2000)。Customer Relationship Management (CRM) in Financial Services。European Management Journal,18(3),312-327。  new window
25.Grönroos, C.(1997)。Value-driven Relational Marketing: From Products to Resources and Competencies。Journal of the Marketing Management,13(5),407-419。  new window
26.Shani, D.、Chalasani, S.(1992)。Exploiting niches using relationship marketing。The Journal of Consumer Marketings,9(6),223-245。  new window
27.Sheth, Jagdish N.、Parvatiyar, Atul(1995)。Relationship Marketing in Consumer Markets: Antecedents and Consequences。Journal of the Academy of Marketing Science,23(4),255-271。  new window
28.Peterson, Robert A.(1995)。Relationship marketing and the consumer。Journal of the Academy of Marketing Science,23(4),278-281。  new window
29.Shapiro, B. P.(198811)。What the Hell is Market Oriented?。Harvard Business Review,66(6),119-125。  new window
30.Siguaw, Judy A.、Brown, Gene、Widing, Robert E.(1994)。The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes。Journal of Marketing Research,31(1),106-116。  new window
31.Slater, Stanley F.、Narver, John C.(1994)。Does competitive environment moderate the market orientation-performance relationship?。Journal of Marketing,58(1),46-55。  new window
32.Kotha, S.(1995)。Mass Customization: Implementing The Emerging Paradigm for Competitive Advantage。Strategic Management Journal,16(1),21-42。  new window
33.Bagozzi, R. P.(1995)。Reflections on Relationship Marketing in Consumer Market。Journal of the Academy of Marketing Science,23(4),272-277。  new window
34.Easingwood, C. J.、Storey, C.(1999)。Types of New Product Performance: Evidence from the Consumer Financial Services Sector。Journal of Business Research,46(2),193-203。  new window
35.Han, Jin K.、Kim, Namwoon、Srivastava, Rajendra K.(1998)。Market Orientation and Organizational Performance: Is Innovation a Missing Link?。Journal of Marketing,62(4),30-45。  new window
36.Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market Orientation: The Construct, Research Propositions, and Managerial Implications。Journal of Marketing,54(2),1-18。  new window
37.Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science,26(2),101-114。  new window
38.Czepiel, John A.(1990)。Service Encounters and Service Relationships: Implications for Research。Journal of Business Research,20(1),13-21。  new window
39.Anderson, James C.(1987)。An Approach for Confirmatory Measurement and Structural Equation Modeling of Organizational Properties。Management Science,33(4),525-541。  new window
40.Bitner, Mary Jo(1995)。Building Service Relationships: It's All about Promises。Journal of the Academy of Marketing Science,23(4),246-251。  new window
41.Anderson, James C.、Gerbing, David W.(1988)。An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment。Journal of Marketing Research,25(2),186-192。  new window
42.Jaworski, Bernard J.、Kohli, Ajay K.(1993)。Market Orientation: Antecedents and Consequences。Journal of Marketing,57(3),53-70。  new window
43.Slater, Stanley F.、Narver, John C.(1995)。Market Orientation and the Learning Organization。Journal of Marketing,59(3),63-74。  new window
44.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
45.Deshpandé, Rohit、Farley, John U.、Webster, Frederick E. Jr.(1993)。Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis。Journal of Marketing,57(1),23-37。  new window
46.Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing,54(4),20-35。  new window
47.Reichheld, Frederick F.(1993)。Loyalty-Based Management。Harvard Business Review,71(2),64-73。  new window
48.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
49.Bhattacherjee, Anol(2002)。Individual Trust in Online Firms: Scale Development and Initial Test。Journal of Management Information Systems,19(1),211-241。  new window
50.Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research,16(1),64-73。  new window
51.Grant, Robert M.(1991)。The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation。California Management Review,33(3),114-135。  new window
52.Da Silveira, Giovani、Borenstein, Denis、Fogliatto, Flávio S.(2001)。Mass customization: Literature review and research directions。International Journal of Production Economics,72(1),1-13。  new window
圖書
1.Swift, R. S.(2001)。Accelerating Customer Relationships。Prentice Hall。  new window
2.財團法人聯合金融徵信中心(2000)。金融機構一覽。財團法人聯合金融徵信中心。  延伸查詢new window
3.Barnes, J. G.(2001)。The Secrets of Customer Relationship Management。New York:McGraw Hill。  new window
4.Brown, S. A.(2000)。Customer Relationship Management。John Wiley & Sons。  new window
5.Hughes, A. M.(2001)。Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program。McGraw-Hill。  new window
6.McKenzie, R.(2001)。The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management。DMR Consulting's Center。  new window
7.Kelly, S.(1997)。Data Warehousing in Action。New York:Wiley。  new window
8.Jöreskog, Karl G.、Sörbom, Dag(1993)。New Features in LISREL 8。Chicago:Scientific Software International。  new window
9.Reichheld, Frederick F.、Teal, Thomas(1996)。The Loyalty Effect: The Hidden Force behind Growth Profits, and Lasting Value。Boston:Harvard Business School Press。  new window
10.Newell, F.(2000)。Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing。McGraw-Hill。  new window
11.Smith, G. V.、Parr, R. L.(2000)。Valuation of Intellectual Property and Intangible Assets。New York:John Wiley & Sons。  new window
12.Griffin, J.(1995)。Customer loyalty: How to earn It and how to keep It。New York, NY:Lexington Books。  new window
13.Day, George S.(1990)。Market driven strategy: processes for creating value。Free Press。  new window
14.Alderson, Wroe(1957)。Marketing Behavior and Executive Action: Functionalist Approach to Marketing Theory。Richard D. Irwin, Inc.。  new window
15.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1995)。Multivariate Data Analysis: with Readings。Prentice Hall。  new window
圖書論文
1.Venkatraman, N.(1991)。IT Induced Business Reconfiguration。The Corporation of the 1990s: Information Technology and Organisational Transformation。New York:Oxford University Press。  new window
2.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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