| 期刊論文| 1. | Simon, K.(1998)。Loyalty-based segmentation and the customer development process。European Management Journal，16(6)，729-737。   | | 2. | Park, C. Whan、Lawson, Robert、Milberg, Sandra(1989)。Memory Structure of Brand Names。Advances in Consumer Research，16(1)，726-731。 | | 3. | Carpenter, G. S.、Glazer, R.、Nakamoto, K.(1994)。Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes。Journal of Marketing Research，31(3)，339-350。 | | 4. | Riley, F. D.、Ehrenberg, A. S. C.、Castleberry, S. B.、Barwise, T. P.、Barnard, N. R.(1997)。The Variability of Attitudinal Repeat-rates。International Journal of Research in Marketing，14(5)，437-450。 | | 5. | 吳昆玉(2000)。品牌重要還是產品重要。突破雜誌，180，20-23。 延伸查詢 | | 6. | Arjun, C.(1999)。Does brand mediate brand equity outcomes。Journal of marketing Theory and Practice，7(2)，136-146。 | | 7. | Collins, L. F.(1989)。Everything is true, but in a different sense: A new perspective on qualitative research。Journal of the Market Research Society，33(1)，31-38。 | | 8. | Chang, J. E.(1997)。What a brand means: A symbolic interactionist perspective。Advances in Consumer Research，24，308。 | | 9. | Copeland, M. T.(1923)。Relation of consumer's buying habits to marketing method。Harvard Business Review，1，282-289。 | | 10. | Langer, J.(1997)。What consumers wish brand managers knew。Journal of Advertising，37(6)，60-65。 | | 11. | Baldinger, A. L.、Rubinson, J.(1996)。Brand loyalty: the link between attitude and behavior。Journal of Advertising Research，36(6)，22-34。 | | 12. | 陳振燧、洪順慶(19981200)。顧客基礎的品牌權益建立之研究。管理學報，15(4)，623-642。 延伸查詢 | | 13. | Chenev, A.(1997)。The effect of common features on brand choice: Moderating role of attribute importance。Journal of Consumer Research，23(4)，304-311。 | | 14. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。 | | 15. | Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。 | | 16. | Krishnan, H. S.(1996)。Characteristics of Memory Associations: A Consumer-Based Brand Equity Perspective。International Journal of Research in Marketing，13(4)，389-405。 | 圖書| 1. | 吳一斌(1999)。品牌卡位贏家。台北：羅德文化出版有限公司。 延伸查詢 | | 2. | Aaker, D. A.(1995)。Building strong brand。New York：The Free Press。 | | 3. | Jacoby, J.、Chestnut, R. W.(1987)。Brand loyalty: Measurement and management。New York：John Wiley & Son。 | | 4. | Upshaw, L. B.(1995)。Building brand identity。New York：W & S。 | | 5. | Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1996)。Marketing Management: An Asian Perspective。Prentice Hall。 | | 6. | Aaker, David A.(1991)。Managing Brand Equity。The Free Press。 | 其他| 1. | (2004)。鮮乳的製造過程，Http://www.uangchuan.com.tw/milk/milk.l.htm。 | | 2. | (2004)。林鳳營鮮乳廣告詞，http://www.weichuan.com.tw/index.htm。 延伸查詢 | 圖書論文| 1. | Batra, R.、Lehmain, D. R.、Singh, D.(1993)。The brand personality component of brand goodwill: some antecedents and consequences。Brand equity and advertising。NJ：Lawrence Eribaum, Hilisdale Associates。 | | 2. | Farquhar, P. H.、Herr, P. M.(1993)。The dual of structure of brand associations。Brand equity and advertising。NJ：Lawrence Eribaum Associates, Hillsdale。 | | 3. | Biel, A. L.(1983)。Converting image into equity。Brand equity and advertising。NJ：Lawrece Eribaum Associates, Hulisdale。 | | 4. | McCradcker, G. D.(1993)。The value of the brand: An anthropological perspective。Brand equity and advertising。NJ：Lawrence Erlbaum Associates, Hillsdale。 | |