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題名:IC設計產業之工業品牌關鍵發展要素
書刊名:管理科學研究
作者:林亭汝 引用關係唐迎華沈永祺徐作聖 引用關係
作者(外文):Lin, Grace T. R.Tang, Ying-hwaShen, Yung-chiShyu, Joseph Z.
出版日期:2010
卷期:6:2
頁次:頁47-76
主題關鍵詞:IC設計產業工業品牌分析層級程序法IC design industryIndustrial brandAnalytic hierarchy process
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:584
  • 點閱點閱:78
期刊論文
1.Morgan, Robert M.、Hunt, Shelby D.(1994)。The Commitment-Trust Theory of Relationship Marketing。Journal of Marketing,58(3),20-38。  new window
2.Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The Effect of Brand Attitude and Brand Image on Brand Equity。Journal of Marketing Theory and Practice,9(3),61-75。  new window
3.Andersen, P. H.(2005)。Relationship Marketing and Brand Involvement of Professionals through Web-enhanced Brand Communities: The Case of Coloplast。Industrial Marketing Management,34(1),39-51。  new window
4.Ballantyne, D.、Aitken, R.(2007)。Branding in B2B Markets: Insignts from the Service-dominant Logic of Marketing。Journal of Business & Industrial Marketing,22(6),363-371。  new window
5.Beverland, M.、Napoli, J.、Lindgreen, A.(2007)。Industrial Global Brand Leadership: A Capabilities View。Industrial Marketing Management,36(8),1082-1093。  new window
6.Chu, Mei-tai、Shyu, Joesph Z.、Khosla, R.(2008)。Measuring the Relative Performance for Leading Fabless Firms by Using Data Envelopment Analysis。Journal of Intellect Manufacturing,19(3),257-272。  new window
7.Glynn, M. S.、Motion J.、Brodie, R. J.(2007)。Sources of Brand Benefits in Manufacturer-reseller B2B Relationships。Journal of Business & Industrial Marketing,22(6),400-409。  new window
8.Gombeski, W. R.、Kantor, D.、Klein, R.(2002)。Physician-based brand strategies。Marketing Health Services,22(4),28-34。  new window
9.Gordon, G. L.、Calantone, R. J.、di Benedetto, C. A.(1993)。Brand Equity in the Business-to-business Sector: An Exploratory Study。Journal of Product & Brand Management,2(3),4-16。  new window
10.Herrmann, A.、Huber, F.、Shao, A. T.、Bao, Y.(2007)。Building Brand Equity via Product Quality。Total Quality Management & Business Excellence,18(5),531-544。  new window
11.Issac, G.、Rajendran, C.、Anatharaman, R. N.(2003)。Determinants of Software Quality: Customer'€™s Perspective。Total Quality Management & Business Excellence,14(9),1053-1070。  new window
12.Kim, D.、Cavusgil, S. T.、Calantone, R. J.(2006)。Information System Innovations and Supply Chain Management: Channel Relationships and Firm Performance。Journal of the Academy of Marketing Science,34(1),40-54。  new window
13.Manolessos, Y. I.、Malone, T. W.、Joanne, Y.、Benjamin, R. I.(2000)。A TQM-based Approach to QoS Management。Journal of Network and Systems Management,8(2),191-218。  new window
14.Moberg, C. R.、Culter, B. D.、Gross, A.、Speh, T. W.(2002)。Identifying Antecedents of Information Exchange within Supply Chains。International Journal of Physical Distribution & Logistics Management,32(9),755-770。  new window
15.Morgan, F.、Deeter-Schmetz, D.、Moberg, C. R.(2007)。Branding Implications of Partner Firm-focal Relationships in Business-to-business Service Networks。Journal of Business & Industrial Marketing,22(6),372-382。  new window
16.Sawhney, M.、Kaplan, S.(1999)。Let'€™s Get Vertical。Business,2(0),85-95。  new window
17.Webster, F. E. Jr.、Keller, K. L.(2004)。A roadmap for branding in industrial markets。The Journal of Brand Management,11(5),388-402。  new window
18.Lam, S. Y.、Shankar, V.、Erramilli, M. K.(2004)。Switching Costs: An Illustration from A Business-to-business Service Context。Journal of the Academy of Marketing Science,32(3),293-311。  new window
19.Yuan, B. J. C.、Wang, M. Y.(1995)。The Influential Factors for the effectiveness of International Strategic Alliances of High-tech Industry in Taiwan。International Journal of Technology Management,10(7-8),777-787。  new window
20.De Chernatony, L.(2001)。A Model for Strategically Building Brands。Journal of Brand Management,9(1),32-44。  new window
21.蔡明達、洪順慶(20021200)。組織學習與市場導向理論之比較與探討。中華管理評論,5(5),54-72。  延伸查詢new window
22.Juran, J. M.(1988)。Managing for Quality。The Journal for Quality and Participation,11(1),8-12。  new window
23.陳振燧、洪順慶(19981200)。顧客基礎的品牌權益建立之研究。管理學報,15(4),623-642。new window  延伸查詢new window
24.Benjamin, R. I.、de Long, D. W.、Morton, S. M. S.(1990)。Electronic Data Interchange: How Much Competitive Advantage?。Long Range Planning,23(1),29-40。  new window
25.Byrd, T. A.、Turner, D. E.(2001)。An exploratory analysis of the value of the skills of IT personnel: their relationship to IS infrastructure and competitive advantage。Decision Sciences,31(1),21-54。  new window
26.Seggie, S. H.、Kim, D.、Cavusgil, S. T.(2006)。Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?。Journal of Business Research,59(8),887-895。  new window
27.Singh, J.(2000)。Performance productivity and quality of frontline employees in service organizations。Journal of Marketing,64(2),15-34。  new window
28.Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。  new window
29.Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research,30(4),7-12。  new window
30.Prahalad, Coimbatore K.、Hamel, Gary(1990)。The core competence of the corporation。Harvard Business Review,68(3),79-91。  new window
31.Vargo, Stephen L.、Lusch, Robert F.(2004)。Evolving to a new dominant logic for marketing。Journal of Marketing,68(1),1-17。  new window
32.洪順慶、吳長生(20000300)。臺灣廠商自創國際品牌策略與行銷績效之關係研究。中山管理評論,8(1),71-104。new window  延伸查詢new window
33.鄧振源、曾國雄(19890700)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(7),13767-13786。new window  延伸查詢new window
34.Powell, T. C.(1992)。Organizational Alignment as Competitive Advantage。Strategic Management Journal,13(2),119-134。  new window
35.Zinkhan, George M.、Martin, Claude R., Jr.(1987)。New Brand Names and Inferential Beliefs: Some Insights on Naming New Products。Journal of Business Research,15(2),157-172。  new window
36.Malone, Thomas E.、Yates, Joanne、Benjamin, Robert I.(1987)。Electronic Markets and Electronic Hierarchies。Communications of the ACM,30(6),484-497。  new window
37.Das, T. K.、Teng, B.(2000)。A Resource-based Theory of Strategic Alliance。Journal of Management,26(1),31-61。  new window
38.Wu, F.、Yeniyurt, S.、Kim, D.、Cavusgil, S. T.(2006)。The Impact of Information Technology on Supply Chain Capabilities and Firm Performance: A Resource-based View。Industrial Marketing Management,35(4),493-504。  new window
39.Berry, Leonard L.(2000)。Cultivating Service Brand Equity。Journal of the Academy of Marketing Science,28(1),128-137。  new window
40.Jackson, B. B.(1985)。Build Customer Relationships that Last。Harvard Business Review,66,120-128。  new window
41.Rauyruen, P.、Miller, K. E.(2007)。Relationship Quality as a Predictor of B2B Customer Loyalty。Journal of Business Research,60(1),21-31。  new window
42.Krishnan, H. S.(1996)。Characteristics of Memory Association : A Consumer-based Brand Equity Perspective。International Journal of Research in Marketing,13(4),389-405。  new window
43.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Consumer-based Brand Equity。Journal of Marketing,57 (1),1-22。  new window
會議論文
1.曾光華(1995)。顧客資料庫與關係行銷。第二屆中小企業管理研討會。臺北:經濟部中小企業處。  延伸查詢new window
學位論文
1.湯錦泓(2001)。產品架構創新、策略聯盟與競合策略之研究--以系統晶片設計公司為個案(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Porter, M. E.、Fuller, M. B.(1986)。Coalitions and Global Strategy: Competition in Global Industries。Competition in Global Industries。Boston:Harvard Business School Press。  new window
2.Reichheld, F.F(1996)。The Loyalty Effect: The Hidden Force Behing Growth, Profits and Lasting Value。Boston, MA:Harvard Business School Press。  new window
3.Gronroos, C.(1990)。Service management and marketing: Managing the Moments of Truth in Service Competition。Massachusetts:Lexington Books, Lexington。  new window
4.Aaker, D. A.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。New York:The Free Press。  new window
5.Berry, Leonard L.(1983)。Relationship Marketing。Emerging Perspectives on Services Marketing, American Marketing Association。Chicago, IL:American Marketing Association。  new window
6.Barney, J.(1997)。Gaining and Sustaining Competitive Advantage。Gaining and Sustaining Competitive Advantage。New York, NY:Addison-Wesley Publishing Company。  new window
7.工業技術研究院(2007)。2007 半導體工業年鑑。新竹:工研院產經中心。  延伸查詢new window
8.財訊出版社(2007)。IC 產業設計版圖。台北:財訊。  延伸查詢new window
9.Gillespie, K.、Jeannet, J. P.、Hennessey, H. D.(2006)。Global Marketing。New York:Houghton Mifflin。  new window
10.Goetsch, D. L.、Stanley, D.(1994)。Introduction to Total Quality。New York:MacMillan College。  new window
11.Novatek(2007)。2007 Annual Report。Hsinchu, R.O.C:Novatek。  new window
12.Rust, R. T.、Zeithaml, V. A.、Lemon, K. N.(2000)。Driving Customer Loyalty: How Customer Lifetime Value Is Reshaping Corporate Strategy。New York:The Free Press。  new window
13.Aaker, David A.、Joachimsthaler, Erich(2000)。Brand Leadership: The Next Level of the Brand Revolution。New York:Free Press。  new window
14.Saaty, Thomas L.(1999)。The Analytic Hierarchy Process。New York:McGraw-Hill。  new window
15.Lynch, R. P.(1989)。The Practical Guide to Joint Ventures and Corporate Alliances。New York:John Wiley & Sons。  new window
16.Shimp, T. A.(1993)。Promotion Management and Marketing Communication。The Dryden Press。  new window
17.Bowersox, D. J.、Closs, D. J.、Stank, T. P.(1999)。21st Century Logistics: Making Supply Chain Integration A Reality。Oak Brook, Illinois:Council of Logistics Management。  new window
18.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
19.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
20.Best, R. J.(2000)。Market-based Management: Strategies for Growing Customer Value and Profitability。Upper Saddle River, NJ:Prentice Hall。  new window
21.余千智(1999)。電子商務總論。臺北:智勝文化出版社發行。  延伸查詢new window
22.Bartlett, Christopher A.、Ghoshal, Sumantra(1990)。Managing Innovation in the Transnational Corporation。Managing the Global Firm。London:Routledge。  new window
23.江明修、許世雨、劉祥孚(1999)。環保類非營利組織之策略聯盟。第三部門經營策略與社會參與。臺北市:智勝。  延伸查詢new window
其他
1.王智弘(2007)。打破一代拳王魔咒,台灣IC設計戰力全面升級,http://www.mem.com.tw/coverstory_content.asp?sn=0710020011, 2008/07/14。  延伸查詢new window
2.王智弘,林苑晴(2005)。內憂外患亂陣腳台灣IC設計產業闖難關,http://www.mem.com.tw/coverstory_content.asp?sn=0701020498, 2008/08/02。  延伸查詢new window
3.趙凱期(2008)。聯發科去年營收成長51%,今年挑戰千億,http://www.digitimes.com.tw/n/article.asp?id=0000081607_A7G2W75XMA1KLU7697Z20, 2008/02/14。  延伸查詢new window
4.Chan, R.(2008)。MediaTek Top TV Chip Supplier in 1Q, DisplaySearch Says,http://www.digitimes.com/news/a20080625VL200.html, 2008/06/25。  new window
 
 
 
 
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