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題名:臺灣職棒現場觀眾的態度與收看電視轉播意願關係之研究
書刊名:體育學報
作者:陳維智 引用關係
作者(外文):Chen, Wei-chih
出版日期:2005
卷期:38:4
頁次:頁81-92
主題關鍵詞:收視意願觀眾電視轉播態度職業棒球Viewing intentionsSpectatorsTelecastingAttitudeProfessional baseball
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(9) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:6
  • 點閱點閱:88
期刊論文
1.Zhang, J. J.、Pease, D. G.、Hui, S. C.、Michaud, T. J.(1995)。Variables affecting the spectator decision to attend NBA games。Sport Marketing Quarterly,4(4),29-39。  new window
2.Mahony, D. F.、Moorman, A. M.(2000)。The relationship between the attitudes of professional sport fans and their intentions to watch televised games。Sport Marketing Quarterly,9(3),131-139。  new window
3.Zhang, J. J.、Smith, D. W.(1997)。Impact of broadcasting on the attendance of professional basketball games。Sport Marketing Quarterly,4(1),23-28。  new window
4.Matsuoka, H.、Chelladurai, P.、Harada, M.(2003)。Direct and interaction effects of team identification and satisfaction on intention to attend games。Sport Marketing Quarterly,12(4),244-253。  new window
5.Madrigal, Robert(1995)。Cognitive and Affective Determinants of Fan Satisfaction with Sporting Event Attendance。Journal of Leisure Research, of Leisure Research,27(3),205-227。  new window
6.Wann, Daniel L.、Branscombe, Nyla R.(1993)。Sports Fans: Measuring degree of identification with their team。International Journal of Sport Psychology,24(1),1-17。  new window
學位論文
1.謝智謀(1991)。職業棒球運動觀賞行為之研究(碩士論文)。國立體育學院。  延伸查詢new window
2.洪司桓(2003)。台灣職業棒球現場觀眾再購意願之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.溫世頌(2003)。心理學。台北市:三民。  延伸查詢new window
2.Pitts, Brenda G.、Stotlar, David K.、鄭志富、吳國銑、蕭嘉惠(2000)。運動行銷學。臺北:華泰文化。  延伸查詢new window
3.林財丁(2004)。管理與商業心理學。臺北:滄海書局。new window  延伸查詢new window
圖書論文
1.Zillmann, D.、Bryant, J.、Sapolsky, B. J.(1989)。Enjoyment from sport spectatorship。Sports, games, and play: Social and psychological viewpoints。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
 
 
 
 
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