This stud aims to assess the knowledge, attitudes and behaviors of the homestay or prospective owners in southern Taiwan who attended the “The Homestay Management Training Program.” Opinions of sixty--two participans who are currently operating or interested in operating homestays were evaluated by questionnaire. The result of this survey will provide references for future recommendations on similar programs and also improve homestay operation performance in leisure industry. Results showed that the accuracy rate in answering the knowledge section of this questionnaire was affected by factors such as genders, educations, working experiences in the hospitality industry, and affiliations with professional associations. In the attitude section, the accuracy rate was affected by participants’ genders, marital status, and the working experiences in the hospitality industry. In the behavior section, the accuracy rate was influenced by participants’ educations, working experiences in the hospitality industry, affiliations to professional associations. Specifically, participants’ long term operational attitudes were shown to be influenced by customer relations and hospitality management in the knowledge section. A significant positive correlation was found between the “Construction and Operation Planning” factor in the knowledge section and the “Daily Operation Behavior” factor in the behavior section. The “Financial Management Attitude” factor in the attitude section also demonstrated a positive correlation with the “Daily Operation Behavior” and “Concerning Customers’ Satisfaction Behaviors” factors in the behavior section. Furthermore, the “Homestay Owners Characteristics and Beliefs” factor in the attitude section was positively correlated to the “Concerning Customers’ Satisfaction Behavior” factor in the behavior section.