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題名:國人白米消費行為分析
書刊名:農業與經濟
作者:陳吉仲 引用關係曾偉君 引用關係黃鈴喻
作者(外文):Chen, Chi-chungTseng, Wei-chunHuang, Ling-yu
出版日期:2006
卷期:36
頁次:頁75-106
主題關鍵詞:白米消費量外食比例各年齡層白米消費結構Rice consumptionEating out ratioAge-specific rice consumptions
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:20
  • 點閱點閱:226
有關稻米消費面的資料較不齊全且年代久遠,政府目前在估計每人每年白米消費量,是由統計期刊的次級資料來計算,而其計算的基礎則是從生產面來估計,上述的計算方式,背後有很多的假設,任何一假設的不成立,將造成所計算的國人每年每人白米消費量之偏誤。而究透過消費者面實際的問卷調查資料,基於以全臺灣為範圍,兼顧區域差異的分層隨機抽樣資料,來計算出國人每年每人的白米消費量,可以彌補上述資料的不足。本研究估計出國人平均每人每牛食用白米量為47.28公斤,其中家庭內容部分為每人每年34.16公斤,外食部分為每人每年13.12公斤。此數值相較政府所估計的48.56公斤低。由於近年外食人口成長快速,本研究亦估計出白米外食人口的比例,平均而言,三餐的外食比例為40.84%而且我們發現早餐外食當中食用白米飯的比例只有9.89%,遠低於午餐和晚餐外食中食用到白米的比例(分別為59.83%和53.71%)。另外在異國文和多元飲食習慣衝擊之下,國人的飲食已漸漸的改變,因此本研究亦估計出臺灣區各年齡層的白米消費結構,其中食用量最高者為11~20歲的青少年。
The rice consumption data in Taiwan is either outdated or incomplete. The government currently estimates per person per year rice consumption based on the second-hand statistic data. It is derived form the supply side data sources. Thus there are assumptions behind the calculation and anyone unreasonable assumption might lead to biased estimate of rice consumption. This study estimates the rice consumption as well as analyzes its rice consumption behaviors in Taiwan. to do so, a rice consumption survey is implemented while the econometric and statistic approaches applied here. Geographic stratified random sampling is applied to the households in Taiwan. the estimation results show that the rice consumption amount per capita per year is about 47.28 kg which is smaller than the statistic government provides. Eating out amount is 34.16 kg while in home consumption is 13.12 kg. Since the population growth has being fast recently, this study also estimates eating out ratio. On average, the eating our ratio is 48.84%. For breakfast, only 9.89% eating out has consumed rice. It is much lower than lunch and dinner, 59.83% and 53.71%, respectively. Meanwhile, dining behavior has changed with the growing multi-culture and associated dining habits. Thus this study also estimates age-specific rice consumption structure. Youth between 11 to 20 consume most rice among all age groups.
期刊論文
1.李正綱、萬衛華、陳怡靜(20000400)。臺灣消費者外食用餐消費行為之研究。景文技術學院學報,10(2),11-22。new window  延伸查詢new window
2.徐世勳、吳秉叡(20021000)。WTO架構下開放對大陸投資之經貿影響評估。臺灣經濟預測與政策,33(1),75-110。new window  延伸查詢new window
3.萬衛華、李正綱(20010300)。臺灣地區消費者外食用餐習慣消費行為之調查研究。景文技術學院學報,11(下),131-139。new window  延伸查詢new window
4.黃琮琪、蔡麗玲、蔣憲國、劉祥熹(19970700)。消費者購買小包裝米品牌忠誠度之分析--嘉義地區案例。農業金融論叢,38,65-126。  延伸查詢new window
5.朴京柱、李元和(1998)。韓國稻米收購政策之改變。農政與農情,72,46-51。  延伸查詢new window
6.林秀柑、黃萬傳(1998)。小包裝米廠商營運與績效之分析。臺灣經濟,264,76-88。  延伸查詢new window
7.林啟淵、李元和(2000)。CAS國產稻米品質之提升。政策月刊,55,29-31。  延伸查詢new window
8.蘇麗文(2003)。獻納米獻納心-雲林地區稻米產業策略聯盟。農政與農情,131,75-77。  延伸查詢new window
9.翁逸群(1994)。品牌產品之最適廣告與研究發展策略-臺灣小包裝白米之個案分析。農業經濟半年刊,55,95-114。new window  延伸查詢new window
10.徐中琦、李元和、楊濱燦(1996)。稻米行銷通路之研究。農業金融論叢,36,235-250。  延伸查詢new window
11.徐玉玶、劉欽泉、丁崇德(2003)。臺灣有機稻米生產成本分析。臺灣銀行季刊,54(3),279-296。new window  延伸查詢new window
12.黃萬傳、陳麗明(1996)。臺灣良質米消費者行為之計量分析-二元選擇模型之應用。農業金融論叢,35,241-278。  延伸查詢new window
13.萬國珍、顏明川、廖武正(1995)。臺灣地區食米消費暨小包裝米產品生命週期分析。臺灣農業,31,66-77。  延伸查詢new window
14.Gao, X. M.、Wailes, E. J.、Cramer, G. L.(1995)。Double-Hurdle Model with Bivariate Normal Errors: An Application to U. S.。Rice Demand Journal of Agricultural and Applied Economics,27(2),363-376。  new window
15.Huang, J.、David, C.(1993)。Demand for Cereal Grains in Asia: The Effect of Urbanisation。Agricultural Economics,118(2),107-124。  new window
16.Huang, J.、David, C.、Duff, B.(1991)。Rice in Asia: Is It Becoming an Inferior Good? Comment。American Journal of Agricultural Economics,173(2),515-521。  new window
17.Lusk, J. L.(2003)。Effects of Cheap Talk on Consumer Willingness-to-pay for Golden Rice。American Journal of Agricultural Economics,85(4),840-856。  new window
18.Reardon, T.(1993)。Cereals Demand in the Sahel and Potential Impacts of Regional Cereals Protection。World Development,21(1),17-35。  new window
19.Timmer, C. P.(1971)。Estimating Rice Consumption。Bulletin of Indonesian Economic Studies,7(2),70-88。  new window
會議論文
1.Duff, B.(1991)。Rice Grain Marketing and Quality Issues。Seoul, South Korea。  new window
研究報告
1.Vaclav, S.(2004)。Feeding the World, How Much More Rices Do We Need?。0。  new window
學位論文
1.張仁憲(2003)。食米市場區隔與消費者態度之研究--以台中市為例(碩士論文)。國立中興大學。  延伸查詢new window
圖書
1.Greene, William. H.(1993)。Econometric Analysis。N.Y.:Prentice Hall, Inc.。  new window
 
 
 
 
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