期刊論文1. | Herr, Paul M.、Sherman, Steven J.、Fazio, Russel H.(1983)。On the Consequences of Priming: Assimilation and Contrast Effects。Journal of Experimental Social Psychology,19(4),323-340。 |
2. | Yi, Y.(1993)。Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge。Journal of Advertising,22(1),1-10。 |
3. | Singh, Surendra N.、Dalal, Nikunj P.(1999)。Web Home Pages as Advertisements。Communications of the ACM,42(8),91-98。 |
4. | Sternthal, B.、Calder, B. J.(1980)。Television Commercial Wearout: An Information Processing View。Journal of Marketing Research,17(2),173-186。 |
5. | Goldberg, Marvin E.、Gorn, Gerald J.(1987)。Happy and sad TV programs: How they affect reactions to commercials。Journal of Consumer Research,14(3),387-403。 |
6. | Coulter, Keith S.、Punj, Girish(1999)。Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand。Journal of Business Research,45(1),47-58。 |
7. | Kirmani, Amna(1997)。Advertising Repetition as A Signal of Quality: If It's Advertising So Much, Something Must Be Wrong。Journal of Advertising,26(3),77-86。 |
8. | Srull, T. K.、Wyer, R. S.(1980)。Category Accessibility and Social Perception: Some Implications for the Study of Person Memory and Interpersonal Judgments。Journal of Personality and Social Psychology,38(6),841-856。 |
9. | Homer, Pamela M.(1990)。The Mediating Role of Attitude Toward the Ad: Some Additional Evidence。Journal of Marketing Research,27(1),78-86。 |
10. | Bloch, Peter H.、Sherrell, Daniel L.、Ridgway, Nancy M.(1986)。Consumer search: An extended framework。Journal of Consumer Research,13(1),119-126。 |
11. | Stafford, M. R.、Day, E.(1995)。Retail Services Advertising:The Effects of Appeal, Medium, and Service。Journal of Advertising,24(1),57-71。 |
12. | Laskey, Henry A.、Day, Ellen、Crask, Melvin R.(1989)。Typology of main message strategies for television commercials。Journal of Advertising,18(1),36-41。 |
13. | Johar, J. S.、Sirgy, M. Joseph(1991)。Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal。Journal of Advertising,20(3),23-33。 |
14. | Herr, Paul M.(1989)。Priming Price: Prior Knowledge and Context Effects。Journal of Consumer Research,16(1),67-75。 |
15. | Yi, You-Jae(1990)。Cognitive and Affective Priming Effects of the Context for Print Advertisements。Journal of Advertising,19(2),40-49。 |
16. | Lutz, R. J.、MacKenzie, S. B.、Belch, G. E.(1983)。Attitude toward the ad as a mediator of advertising effectiveness: Determinants and consequences。Advances in Consumer Research,10(1),532-539。 |
17. | Batra, Rajeev、Ray, Michael L.(1986)。Affective Responses Mediating Acceptance of Advertising。Journal of Consumer Research,13(2),234-249。 |
18. | Higgins, E. Tory、Rholes, William S.、Jones, Carl R.(1977)。Category accessibility and impression formation。Journal of Experimental Social Psychology,13(2),141-154。 |
19. | Park, C. Whan、Young, S. Mark(1986)。Consumer response to television commercials: The impact of involvement and background music on brand attitude formation。Journal of Marketing Research,23(1),11-24。 |
20. | Vakratsas, Demetrios、Ambler, Tim(1999)。How Advertising Works: What Do We Really Know?。Journal of Marketing,63(1),26-43。 |
21. | Csikszentmihalyi, Mihály、LeFevre, Judith(1989)。Optimal experience in work and Leisure。Journal of Personality and Social Psychology,56(5),815-822。 |
22. | Brown, Steven P.、Stayman, Douglas M.(1992)。Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis。Journal of Consumer Research,19(1),34-51。 |
23. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。 |
24. | Posner, Michael I.、Petersen, Steven E.(1990)。The attention system of the human brain。Annual Review of Neuroscience,13(1),25-42。 |
25. | Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。 |
26. | Petty, Richard E.、Cacioppo, John T.(1984)。The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion。Journal of Personality and Social Psychology,46(1),69-81。 |
27. | Petty, Richard E.、Cacioppo, John T.(1986)。The elaboration likelihood model of persuasion。Advances in Experimental Social Psychology,19,123-205。 |
28. | Erevelles, Sunil(1998)。The Role of Affect in Marketing。Journal of Business Research,42(3),199-215。 |
29. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。 |
30. | Liebermann, Yehoshua、Flint-Goor, Amir(1996)。Message Strategy by Product-Class Type: A Matching Model。International Journal of Marketing Research,13(3),237-249。 |
31. | Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。 |
32. | Miniard, Paul W.、Bhatla, Sunil、Lord, Kenneth R.、Dickson, Peter R.、Unnava, H. R.(1991)。Picture-based Persuasion Processes and the Moderating Role of Involvement。Journal of Consumer Research,18(1),92-107。 |
33. | Haugtvedt, Curtis P.、Schumann, David W.、Warren, Wendy L.、Schneier, Wendy L.(1994)。Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength。Journal of Consumer Research,21,176-189。 |
34. | Yi, Youjae(1990)。The Effects of Contextual Priming in Print Advertisements。Journal of Consumer Research,17,215-222。 |
35. | Mayers-Levy, J.(1989)。Priming effects on product judgment: A hemispheric interpretation。Journal of Consumer Research,16(June),76-86。 |
36. | Miniard, P. W.、Bhatla, S.、Rose, R. L.(1990)。On the Formation Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis。Journal of Marketing Research,27,290-303。 |
37. | Rethans, A. J.、Swasy, J. L.、Marks, L. J.(1986)。The Effects of Television Commercial Repetition, Receiver Knowledge and Commercial Length: A Test of the Two Factor Model。Journal of Marketing Research,23,50-61。 |
38. | Schumann, D. W.、Petty, R. E.、Clemons, D. S.(1990)。Predicting the effectiveness of different strategies of advertising variation: A test of the repletion-variation hypotheses。Journal of Consumer Research,17,192-202。 |
39. | Bayton, J. A.(1958)。Motivation, Cognition, Learning-Basic Factors in Consumer Behavior。Journal of Marketing,22(3),282-289。 |
40. | Smith, R. E.(1993)。Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information。Journal of Marketing Research,30(2),204-219。 |
41. | Culter, B.、Javalgi, R. G.(1993)。Analysis of Print Ad Features: Services versus Products。Journal of Advertising Research,62-69。 |
42. | Herr, P. M.(1986)。Consequences of Priming: Judgment and Behavior。Journal of Personality and Social Psychology,51,1106-1115。 |
43. | Holdbrook, M. B.、Moore, W. L.(1981)。Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations。Journal of Consumer Research,8,103-113。 |
44. | Jones, S. C.、Panitch, D.(1971)。The Self-fulfilling Prophecy and Interpersonal Attraction。Journal of Experimental Social Psychology,7,356-366。 |
45. | Miniard, P. W.、Sirdeshmukh, D.、Innis, D. E.(1992)。Peripheral Persuasion and Brand Choice。Journal of Consumer Research,19,226-239。 |
46. | Scott, C.、Klein, D. M.、Bryant, J.(1990)。Consumer Response to Humor in Advertising: A Series of Field Studies Using Behavioral Observation。Journal of Consumer Research,16(4),498-501。 |
47. | Sherman, S. J.、Ahlm, K.、Berman, L.(1978)。Contrast Effects and Their Relationship to Subsequent Behavior。Journal of Experimental Social Psychology,14,340-350。 |
48. | Shrum, L. J.、Wyer, R. S., Jr.、O'Guinn, T. C.(1998)。The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes。Journal of Consumer Research,24,447-458。 |
49. | Singh, S. N.、Rothschild, M. L.(1983)。Recognition as a Measure of Learning from Television Commercials。Journal of Marketing Research,20(3),235-248。 |
50. | Snyder, M.、Swann, W. B.(1978)。Behavioral Confirmation in Social Interaction: From Social Perception to Social Reality。Journal of Experimental Psychology,14,148-162。 |
51. | Vecera, S. P.、Farah, M. J.(1994)。Dose Visual Attention Select Objects of Locations。Journal of Experimental Psychology: General,123,146-160。 |