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題名:由周邊路徑效果探討特定網路廣告態度形成:人機互動、情緒及一般網路廣告態度
書刊名:電子商務學報
作者:董維張瑞觀 引用關係梁榮達 引用關係
作者(外文):Tung, WeiChang, Raie-kuanLiang, Rong-da
出版日期:2009
卷期:11:1
頁次:頁143-172
主題關鍵詞:網路媒體環境人機互動結果對一般網路廣告態度情緒特定網路廣告態度模式Internet mediate environmentConsequence of human-computer interactiveAttitude toward online advertising in generalMoodAttitude toward the online ad model
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:25
  • 點閱點閱:224
期刊論文
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3.郭貞、張卿卿(20040700)。如果被唬弄了你會怎樣? 探討唬弄式網路廣告之效果。管理評論,23(3),53-70。new window  延伸查詢new window
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33.Ariely, D.(2000)。Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences。Journal of Consumer Research,27(2),233-248。  new window
34.Koufaris, Marios(2002)。Applying the technology acceptance model and flow theory to online consumer behavior。Information Systems Research,13(2),205-223。  new window
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37.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing,53(2),48-65。  new window
38.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
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42.Choi, Dongseong、Kim, Jinwoo(2004)。Why People Continue to Play Online Games: In Search of Critical Design Factors to Increase Customer Loyalty to Online Contents。CyberPsychology & Behavior,7(1),11-24。  new window
43.Novak, Thomas P.、Hoffman, Donna L.、Yung, Yiu-Fai(2000)。Measuring the Customer Experience in Online Environments: A Structural Modeling Approach。Marketing Science,19(1),22-42。  new window
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47.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
48.Pascal, Vincent J.、Sprott, David E.、Muehling, Darrel D.(2002)。The influence of evoked nostalgia on consumers' responses to advertising: An exploratory study。Journal of Current Issues and Research in Advertising,24(1),39-47。  new window
49.何照義、張若怡。網頁的廣告環境對廣告效果之影響。管理與系統,8(4),439-468。new window  延伸查詢new window
50.練乃華、留淑芳。廣告圖片效果廣告中介模式之研究。管理評論,22(4),35-55。  延伸查詢new window
51.Aaker, D. A.、Stayman, D. M.、Hagerty, M. R.。Warmth in Advertising: Measurement, Impact, and Sequence Effects。Journal of Consumer Research,12(4),365-381。  new window
52.Burke, M. C.、Edell, J. A.。The Impact of Feelings on Ad-based Affect and Cognition。Journal of Marketing Research,26(1),69-83。  new window
53.Chakraborty, G.、Lala, V.、Warren, D.(2002)。An Empirical Investigation of Antecedents of B2B Websites' Effectiveness。Journal of Interactive Marketing,16(4),51-72。  new window
54.Clarke, S. G.、Haworth, J. T.。Flow' Experience in the Daily Lives of Sixth-form College Students。Journal of Psychology,85(4),511-523。  new window
55.Cotte, J.、Chowdhury, T. G.、Ratneshwar, S.、Ricci, L. M.。Pleasure or Utility? Time Planning Style and Web Usage Behaviors。Journal of Interactive Marketing,20(1),45-57。  new window
56.Dahlen, M.。The Medium as a Contextual Cue: Effects of Creative Media Choice。Journal of Advertising,34(3),89-98。  new window
57.Divine, R. L.、Wilson, J. H.、Daubek, H. G.。Antecedents of Student Attitudes toward Computers。Journal of Marketing Education,19(2),54-65。  new window
58.Fabrigar, L. R.、Petty, R. E.。The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion。Personality and Social Psychology Bulletin,25(3),363-381。  new window
59.Faseur, Tine、Geuens, Maggie(2006)。Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance。Journal of Advertising,35(4),129-142。  new window
60.Gordon, G. J.、Bruner, G. C.,II、Kumar, A.。Interactivity and Its Factors Revisited: Theory and Empirical Test。Journal of Advertising,35(4),35-52。  new window
61.Ha, L.、James, L. E.。Interactivity Reexamined: A Baseline Analysis of Early Business Web Site。Journal of Broadcasting & Electronic Media,42(2),456-473。  new window
62.Ha, L.。Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals。Journal of Interactive Advertising,3(2)。  new window
63.Ha, L.、Chan-Olmsted, S. M.。Enhanced TV as Brand Extension: TV Viewers' Perception of Enhanced TV Features and TV Commerce on Broadcast Networks' Web Sites。International Journal on Media Management,3(4),202-213。  new window
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會議論文
1.Ghani, J. A.、Supnick, R.、Rooney, P.。The Experience of Flow in Computer-mediated and in Face-to-face Groups。New York, NY。229-237。  new window
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2.Tung, W.。An Empirical Study of Ad-Evoked Mood on Attitude toward the Web Advertisment (AAD) in the Hypermedia Computer-Mediated Environments (HCMES),Starkville, MI。  new window
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圖書論文
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