Originating from German environmental policy, the system of eco-labelling has become increasingly prevailing, especially, among economic advanced countries. This scheme has been generally recognized as an effective means in influencing the behavior of producers by encouraging consumers to purchase or reject environmental friendly or harmful products with or without the label. According to conventional wisdom, apart from mandatory labelling, the programme is also viewed not to cause a substantial impact on international trade on the ground that the measure literally would not obstruct the flow of foreign products into domestic market. Nevertheless, it does not necessarily mean that the implementation of any eco-labelling systems definitely would not create unnecessary barriers to trade perse. The developing countries are particularly concerned with the use of life cycle analysis (LCA) as a basis to grant label, which normally involving non-product-related processes and production method (NPR-PPMs). Nowadays, the LCA eco-labelling has aroused heated debates among WTO members since the inception of the trade institution in 1995. This article is primarily to explore the interrelationship between eco-labelling and WTO rules, such as TBT or GATT, and to examine the current progress of the WTO Doha negotiations upon the issue, especially on the LCA model. The proper position and response of our country over the topic will be also analyzed and suggested. It is mainly found that the TBT agreement does not govern labelling schemes applying LCA/ NPR- PPMs. Nevertheless, in the near future, it is not desirable to allow this kind of schemes beyond the control or discipline of the TBT that remains the most competent and relevant regime on the issue. Otherwise, any dispute of LCA alike would be adjudicated under the GATT, which would be based on case-by-case and thus generate inconsistent results. It is suggested that WTO members formulate a new code annexed to TBT, which specially deals with voluntary LCA/NPR-PPMs eco-labelling. The new rule should take into account the special interests of countries that lack capacity to fit the standards of developed countries. It should also aim to ensure transparency and to allow full participation for all interested parties as the scheme is being formatted and instituted.