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題名:網路政治謠言之可信度以及轉寄行為研究:以「319槍擊疑雲」電子郵件散播為例
書刊名:傳播管理學刊
作者:洪雅慧
作者(外文):Hong, Yah-huei
出版日期:2006
卷期:7:1
頁次:頁137-159
主題關鍵詞:電子郵件網路謠言轉寄行為可信度政治謠言E-mailInternet rumorsBehavior of forwarding the rumorsCredibilityPolitical rumor
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:39
  • 點閱點閱:72
網際網路的蓬勃發展,不僅改變人們傳播的方式,也改變了訊息流通的模式,透過e-mail,網路使用者可以傳遞任何訊息到任何地方,其中當然也包括了「網路謠言」的傳佈。過去相關的研究多把網路謠言的研究重心擺在商業傳播的領域,卻少有人把相同的注意力放在政治傳播的競技場。 本文將首度研究網路政治謠言的可信度,以及其轉寄行為,除了找出影響可信度、轉寄行為的可能預測因子,例如網路使用、網路電子郵件的暴露度、政治參與以及人口變項等等,並進一步去了解網路謠言可信度與其轉寄行為之間的關係。除此之外,本研究引用了「認知不合諧」理論,嘗試去解釋轉寄行為的背景因素。 「線上調查法」乃是本研究所採行之研究方法。本研究在2004年臺灣總統大選投票日後的三週內,也就是「319槍擊疑雲」電子郵件在網際網路大量流竄的期間,透過網路問卷,調查該類電子郵件的可信度以及其轉寄行為。 研究結果顯示,「319槍擊疑雲」電子郵件的可信度並不高。年紀較大、教育程度越低、政黨支持度較弱以及對該類郵件越注意者,傾向認為該類郵件具有較高的可信度。而有超過一成的網友,曾經轉寄該類郵件給親友。越認為該類郵件可信,越會有轉寄的動作。另外,泛藍支持者又比泛綠支持者更容易產生轉寄的行為。
The Internet has changed the way of communication and message circulation. Through emails, Internet users can transmit any message, including rumors, to anywhere as they wish. Many studies paid attentions to the Internet rumors that took places in the field of business. However, few focused on the same phenomenon in political arena. This study aims to discover the creadibility of rumor emails in the field of political communication, and tries to determine if the factors such as Internet usage, email exposure, political interest, and demographic variables have any effect on the credibility. In addition, this study also tries to explore the connections between credibility and rumor forwarding. The study is based on the online survey designed to attract politically interested web users. The survey was posted on the web in a span of three weeks after the 2004 Taiwan Presidential Election when the 319-assassination-related rumor emails roamed the Internet. The respondents were asked to evaluate the credibility of the rumor emails and report their behaviors of forwarding the emails. The result shows that the credibility of the 319 rumor emails is not high. The older, lower-educated users and those who have lower party-strength and lower interests in politics tended to rate the emails more credible. Among all research participants, more than 10% had forwarded rumor emails to their friends. The result also suggests that the more credible they thought the mails to be, the more likely they would forward the mails. In addition, the users who support for Pan-Blue were more likely than Pan-Green to have tendency to forward the rumor emails.
期刊論文
1.汪志堅、駱少康(20020600)。以內容分析法探討網路謠言之研究。資訊、科技與社會學報,2(1)=2,131-148。new window  延伸查詢new window
2.劉鳳珍(2000)。小心,網路謠言上身!。動腦雜誌,288,70-72。  延伸查詢new window
3.Allport, G. W.、Postman, L.(1947)。A n analysis of rumor。Public Opinion Quarterly,70,501-517。  new window
4.Bordia, P.、Rosnow, R. L.(1998)。Rumor rest stops on the information highway--Transmission patterns in a computer-mediated rumor chain。International Communication Association,25(2),163-179。  new window
5.Escoffery, C.、Miner, K. R.、Adame, D. D.、Butler, S.、McCormick, L.、Mendell, E.(2005)。Internet use for health information among college students。Journal of American College Health,53(4),183-188。  new window
6.Gunther, A. C.(1992)。Biased press or biased public?--Attitude toward media coverage of social groups。Public Opinion Quarterly,56,147-167。  new window
7.Hacker, K. L.、Goss, B.、Townley, C.、Horton, V. J.(1998)。Employee attitudes regarding electronic mail policies--A case study。Management Communication Quarterly,11(3),422-452。  new window
8.Jaeger, M. E.、Rosnow, R. L.(1980)。Who hears what from whom and with what effect: A study of rumor。Personality and Social Psychology Bulletin,6,473-478。  new window
9.Kamins, M. A.、Folkes, V. S.、Perner, L.(1997)。Consumer responses to rumors: Good news, bad news。Journal of Consumer Psychology,6(2),165-187。  new window
10.Kibby, M. D.(2005)。Email forwardables: Folklore in the age of the internet。New Media & Society,7(6),770-790。  new window
11.Knapp, R. H.(1944)。A psychology of rumor。Public Opinion Quarterly,8,22-27。  new window
12.Reid, G.(1999)。On the Web, seeing isn't always believing。Techniques,74(6)。  new window
13.Rosnow, R. L.(1988)。Rumor as communication: A contextualist approach。Journal of Communication,38(1),12-28。  new window
14.Rosnow, R. L.(1991)。Inside rumor。American Psychologist,46(5),484-496。  new window
15.Rosnow, R. L.、Esposito, J. L.(1986)。Belief in rumor and likelihood of rumor transmission。Language and Communication,6,189-194。  new window
16.Slater, M. D.、Rouner, D.(1997)。How message evaluation and source attributen may influence credibility assessment and belief change。Journalism & Mass Communication Quarterly,73(4),974-991。  new window
17.Stafford, L.、Kline, S. L.、Dimmick, J.(1999)。Home e-mail: relational maintenance and gratification opportunities。Journal of Broadcasting & Electronic Media,43(4),659-669。  new window
18.Stross, R. E.(2001)。The rumors mail。U.S. News & World Report,131(20),44。  new window
19.朱班遠(199605)。謠言的弔詭。中大社會文化學報,231-214。  延伸查詢new window
20.羅文輝、林文琪、牛隆光、蔡卓芬(20030100)。媒介依賴與媒介使用對選舉新聞可信度的影響--五種媒介的比較。新聞學研究,74,19-44。new window  延伸查詢new window
21.Flanagin, A. J.、Metzger, M. J.(2000)。Perceptions of Internet information credibility。Journalism & Mass Communication Quarterly,77(3),515-540。  new window
22.Pendleton, Susan Coppess(1998)。Rumor research revisited and expanded。Language & Communication,18(1),69-86。  new window
23.Gaziano, Cecilie、McGrath, Kristin(1986)。Measuring the Concept of Credibility。Journalism Quarterly,63(3),451-462。  new window
24.Johnson, Thomas J.、Kaye, Barara K.(1998)。Cruising is Believing: Comparing Internet and Traditional Sources on Media Credibility Measure。Journalism & Mass Communication Quarterly,75(2),325-340。  new window
會議論文
1.洪雅慧、張恩光(2003)。網路使用、網路依賴、政治參與對候選人網站可信度之影響:以2002年台北市長選舉為例。中華傳播學會2003年年會。新竹。  延伸查詢new window
2.胡幼偉、鄭麗琪(1999)。網路選舉資訊使用者素描:社會背景、政治參與及傳播行為的多面向觀察。1999中華傳播學會研討會。  延伸查詢new window
學位論文
1.楊達妮(2003)。企業網路謠言之危機管理策略研究--消費者行為與企業策略觀點(碩士論文)。國立政治大學,臺北市。  延伸查詢new window
2.劉莉秋(2002)。散佈電子郵件謠言因素研究--以電腦中介人際互動觀點分析(碩士論文)。國立中正大學,嘉義市。  延伸查詢new window
3.張宏榮(2002)。網際網路溝通之干擾因素探索(碩士論文)。國立中正大學。  延伸查詢new window
4.Chen, L.(2003)。Rumor control on the Internet--Are public relations practioners ready for Dealing with rumors on the Internet?(-)。California State University,Fullerton。  new window
5.Hong, Yah-Huei(1996)。Affect, perceptual bias, and public support for regulation of negative political advertising in the 1996 Taiwan Presidential election(博士論文)。University of Wisconsin-Madison。  new window
6.Yun, G. W.(2003)。The effects of interactivity on the credibility of static web sites and web site forums(-)。University of Wisconsin-Madison。  new window
7.葉恆芬(2000)。網路媒體可信度及其影響因素初探研究--以台灣地區網路使用者為例(碩士論文)。國立中正大學。  延伸查詢new window
8.李惠晴(2001)。電子郵件使用者的轉寄行為研究(碩士論文)。淡江大學。  延伸查詢new window
圖書
1.金•麥可芙生、郭和杰(2001)。有效的電子郵件行銷。中國生產力中心。  延伸查詢new window
2.李昌鈺、湯瑪•歐尼爾、夏珍、侯秀琴、楊明皞(2005)。重返319槍擊現場。台北:時報文化。  延伸查詢new window
3.Kapferer, J. N.(1990)。Rumors。New Brunswick, NJ:Transaction Publishers。  new window
4.Festinger, Leon(1957)。A Theory of Cognitive Dissonance。Stanford University Press。  new window
5.Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。  new window
其他
1.Pew Internet and American Life Project(2002)。Getting serious online: As Americans gain experience. They use the Web more at work, write Emails with more significant content, perform more online transactions and pursue more serious activities,http://www.pewintemetiorg/reports/, 2002/03。  new window
圖書論文
1.Newcomb, T. M.(1969)。Impersonal balance。theories of cognitive consistency: A source book。Chicago:Rand McNally。  new window
 
 
 
 
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