The purpose of this study was to investigate effects of elements of urban streetscape such as street vegetation and sidewalk pavements on pedestrian's preference. The research conducted experiments by using computer-simulated images as virtual alternative of street design projects in Taipei City. The elements selected various types of street trees species, interval of trees, height of shrubbery, material, pattern and color of sidewalk pavements. The respondents participating in this experiment were asked to evaluate preference-based values of thiry-two alternatives by questionnaires. The respondents included students and landscape professions. The results indicated: 1. Street trees species, interval of trees, height of shrubbery, pavements material, pavements pattern and pavements color of sidewalk would significantly influence preference. The shrubbery had more and the interval of trees had less effects on preference. 2. Street trees species, interval of trees and height of shrubbery had significant interactive influence on respondent's preference for streetscape. 3. Pavements material, pavements pattern and pavements color of sidewalk had significant interactive influence on respondent's preference for streetscape. 4. Partial personal characteristics of the respondents had significant influence on preference for streetscape.