臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：兩岸「鳳」情大不同？--品牌商與陸客對鳳梨酥包裝插圖設計評估之差異
書刊名：島嶼觀光研究
作者：張榮杰／許佳琪
作者(外文)：Chong, Weng-kit／Khor, Chia-keey
出版日期：2017
卷期：10:3
頁次：頁66-100
主題關鍵詞：鳳梨酥；包裝插圖；偏好；購買意願；陸客；Pineapple cake；Packaging illustrations；Preferences；Purchase intention；Chinese tourists
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:57
  • 點閱點閱:17
期刊論文
1.Moradi, Hadi、Zarei, Azim(2011)。The Impact of Brand Equity on Purchase Intention and Brand Preference-the Moderating Effects of Country of Origin Image。Australian Journal of Basic and Applied Sciences，5(3)，539-545。  new window
2.Norton, S. W.(1987)。The Coase Theorem and Suboptimization in Marketing Channels。Marketing Science，6(3)，268-285。  new window
3.Bennett, Peter D.、Harrell, G. D.(1975)。The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions。Journal of Consumer Research，2(2)，110-117。  new window
4.陳月英(20061100)。臺灣市售罐裝咖啡之包裝插圖式樣與品牌形象之視覺意象探討。商業設計學報，10，261-276。new window  延伸查詢new window
5.Underwood, Robert L.、Klein, Noreen M.(2002)。Packaging as brand communication: Effects of product pictures on consumer responses to the package and brand。Journal of Marketing Theory and Practice，10(4)，58-68。  new window
6.Ramayah, T.、Lee, J. W. C.、Mohamad, O.(2010)。Green product purchase intention: Some insights from a developing country。Resources, Conservation, and Recycling，54(12)，1419-1427。  new window
7.Van Rompay, T. J. L.、Pruyn, A. T. H.、Tieke, P.(2009)。Symbolic meaning integration in design and its influence on product and brand evaluation。International Journal of Design，3(2)，19-26。  new window
8.Silayoi, P.、Speece, M.(2004)。Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure。British food journal，106(8)，607-628。  new window
9.Underwood, R. L.、Klein, N. M.、Burke, R. R.(2001)。Packaging communication: attentional effects of product imagery。Journal of Product & Brand Management，10(7)，403-422。  new window
10.王韋堯、林演慶(20020900)。圖形式樣化在零售商品包裝插圖設計之應用。設計學報，7(2)，77-93。new window  延伸查詢new window
11.蘇宗雄(20000600)。體驗設計行銷--感性抬頭．進入大體驗時代。設計，93，5-8。  延伸查詢new window
12.樓永堅(19990800)。問題次序的訪答效應之初探。調查研究，7，5-31。new window  延伸查詢new window
13.張建成、許尚華、莊明振(20000300)。實體產品和影像樣本意象認知差異研究。工業工程學刊，17(2)，169-179。new window  延伸查詢new window
14.Biswas, Abhijit(1992)。The Moderating Role of Brand Familiarity in Reference Price Perceptions。Journal of Business Research，25(3)，251-262。  new window
15.Becker, L.、Van Rompay, T. J. L.、Schifferstein, H. N. J.、Galetzka, M.(2011)。Tough Package, Strong Taste: The Influence of Packaging Design on Taste Impressions and Product Evaluations。Food Quality and Preference，22(1)，17-23。  new window
16.林晏州(20000300)。遊憩區選擇行為之研究--敘述偏好模式之應用。戶外遊憩研究，13(1)，63-86。new window  延伸查詢new window
17.邱俊欽、楊浩二、羅景文(20160700)。中國消費者對臺灣商品包裝屬性偏好研究。華梵藝術與設計學報，11，13-25。new window  延伸查詢new window
18.閆嬰紅、紀依瑩(20060500)。包裝飲用水的包裝圖像對消費者行為影響之研究。亞東學報，26，151-156。  延伸查詢new window
19.嚴金恩(20140600)。卡通人物圖案包裝對幼兒食物喜好之效果。健康科技期刊，2(1)，60-80。  延伸查詢new window
20.楊美維、朱悅誼(20151200)。餅乾禮盒包裝插畫對消費者注目性與偏好調查。商業設計學報，19，148-169。new window  延伸查詢new window
21.Agariya, A. K.、Johari, A.、Sharma, H. K.、Chandraul, U. N.、Singh, D.(2012)。The role of packaging in brand communication。International Journal of Science & Engineering Research，3(2)，1-13。  new window
22.Ampuero, O.、Vila, N.(2006)。Consumer perceptions of product packaging。Journal of Consumer Marketing，23(2)，100-112。  new window
23.Chaudhary, S.(2014)。The role of packaging in consumer's perception of product quality。International Journal of Management and Social Sciences Research，3(3)，17-21。  new window
24.Delgado, C.、Gomez-Rico, A.、Guinard, J. X.(2013)。Evaluating bottles and labels versus tasting the oils blind: Effects of packaging and labeling on consumer preferences, purchase intentions and expectations for extra virgin olive oil。Food Research International，54(2)，2112-2121。  new window
25.Dadras, A.(2015)。Impact of shapes in packaging design on consumer behaviour in the lens of kano's attractive quality theory。International Journal of Scientific Research and Management Studies，2(1)，78-86。  new window
26.Homer, P. M.、Gauntt, S. G.(1992)。The role of imagery in the processing of visual and verbal package information。Journal of Mental Imagery，16(3/4)，123-144。  new window
27.Hasan, S. A.、Khan, M. Z.(2009)。The impact of packaging characteristics on consumer brand preference。South Asian Journal of Management Sciences，3(1)，1-10。  new window
28.Fenko, A.、Schifferstein, H. N. J.、Hekkert, P.(2010)。Shifts in sensory dominance between various stages of user-product interactions。Applied Ergonomics，41(1)，34-40。  new window
29.Meyer, R. P.、Laveson, J. I.、Design Plus(1981)。An experience-judgement approach to tactical flight training。Proceedings of the Human Factors and Ergonomics Society Annual Meeting，25(1)，657-660。  new window
30.Kuvykaite, R.、Dovaliene, A.、Navickiene, L.(2015)。Impact of package elements on consumers purchase decision。Economics and Management，14，441-447。  new window
31.Poturak, M.(2014)。Influence of product packaging on purchase decisions。European Journal of Social and Human Sciences，3(3)，144-150。  new window
32.Vyas, H.(2015)。Packaging design elements and users perception: A context in fashion branding and communication。Journal of Applied Packaging Research，7(2)，95-107。  new window
33.Vinh, T. T.(2016)。The relationships among brand equity, brand preference, and purchase intention: Empirical evidence from the motorbike market in Vietnam。International Journal of Economics and Finance，8(3)，75-84。  new window
34.Cahyorini, A.、Rusfian, E. Z.(2012)。The effect of packaging design on impulsive buying。Journal of Administrative Science and Organization，18(1)，11-21。  new window
35.Crilly, Nathan、Moultrie, James、Clarkson, P. John(2004)。Seeing things: Consumer response to the visual domain in product design。Design Studies，25(6)，547-577。  new window
36.Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research，29(4)，391-405。  new window
37.Creusen, Marielle E. H.、Schoormans, Jan P. L.(2005)。The different roles of product appearance in consumer choice。Journal of Product Innovation Management，22(1)，63-81。  new window
38.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
39.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
40.Prendergast, G.、Pitt, L.(1996)。Packaging, marketing, logistics and the environment: are there trade-offs?。International Journal of Physical Distribution & Logistics Management，26(6)，60-72。  new window
會議論文
1.De Luca, P.、Penco, P.(2006)。The role of packaging in marketing communication: An explorative study of the Italian wine business。The Proceedings of 3rd International Wine Business Research Conference。  new window
研究報告
1.中華民國交通部觀光局(2017)。觀光統計圖表。  延伸查詢new window
學位論文
1.方紀蘋(2008)。美感生活型態與餐廳屬性偏好之研究(碩士論文)。東海大學。  延伸查詢new window
2.陳汶軍(2008)。包裝插畫喚起之情緒維度與事件相關電位研究(碩士論文)。國立臺灣科技大學。  延伸查詢new window
3.林演慶(2002)。包裝插圖式樣化設計對辨識效率之影響(碩士論文)。國立臺灣科技大學。  延伸查詢new window
4.魏子薇(2012)。青少年對於零食包裝設計之圖像偏好研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.黃榮輝(1990)。商業包裝的圖形設計研究。臺中：大社會文化事業出版社。  延伸查詢new window
2.Rapoport, Amos(1977)。Human Aspects of Urban Form: Towards a Man-Environment Approach to Urban Form and Design。Pergamon Press。  new window
3.陳俊宏、楊東民(1998)。視覺傳達設計概論。全華科技圖書股份有限公司。  延伸查詢new window
4.Sclame, E.、Selame, J.(1988)。The Company Image: Building Your Identity and Influence in the Marketplace。N. Y.：John Wiley and Sons。  new window
5.Belch, G. E.、Belch, M. A.(2014)。Advertising and Promotion: An Integrated Marketing Communications Perspective。New York：The McGraw-Hill。  new window
6.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
7.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
其他
1.交通部觀光局(2015)。中華民國104年來臺旅客消費及動向調查，http://admin.taiwan.net.tw/upload/statistic/20160817/1a5c49a5-d6c4-4b92-ba75-1052067550df.pdf。  延伸查詢new window
2.(2014)。鳳梨酥非吃不可評選 微熱山丘台灣味奪冠，https://goo.gl/eouOSG。  延伸查詢new window
3.(2015)。陸客自由行大調查：夜市、小吃、購物相關討論最熱門，https://goo.gl/PIDqnQ。  延伸查詢new window
4.(2015)。鳳梨酥排行榜-TOP30，goo.gl/MdFs3M。  延伸查詢new window
5.尼爾森(2014)。尼爾森中國自由行旅客來臺消費研究，https://goo.gl/cRNMJE。  延伸查詢new window
6.(2016)。陸客來台人次增加，為何旅行業仍要上街頭？，https://goo.gl/vY2xXl。  延伸查詢new window
7.(2013)。創市際兩岸洞察：寶島旅遊哪最夯？日月潭為陸客首選！，https://goo.gl/V9KnZX。  延伸查詢new window
8.(2015)。日韓網友心目中的台灣，友善還是獨特？，https://goo.gl/wlvTOy。  延伸查詢new window
9.(2011)。陸客最渴望體驗：台灣濃厚人情味，https://goo.gl/nZpY9D。  延伸查詢new window
10.(2015)。量販，鳳梨酥奶粉高梁，陸客最愛，https://goo.gl/0681Wl。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1022（臺灣：985，外國：37） ／ 本年度總使用人次：1586744 ／ 訪客人次（自102年09月）：67394665
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上