電腦中介傳播對消費者口碑行為的影響__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	電腦中介傳播對消費者口碑行為的影響
書刊名：	電子商務學報
作者：	尚榮安／陳禹辰／周季穎
作者(外文)：	Shang, Rong-an／Chen, Yu-chen／Chou, Chi-ying
出版日期：	2007
卷期：	9:1
頁次：	頁27-48
主題關鍵詞：	口碑行為；電腦中介傳播；社會臨場感；社會互動；自我揭露；去抑制化；Word-of-mouth；Computer-mediated-communication；Social presence；Social interaction；Self-disclosure；Disinhibition
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(7) 博士論文(1) 專書(1) 專書論文(0) 排除自我引用:7 共同引用:0 點閱:36

網際網路與電腦中介傳播技術改變了人與人互動的方式與個人生活型態，這類整體社會環境的變遷，對企業經營會有重大影響，但目前研究不多。本研究探討電腦中介溝通對消智者口碑行為的影響，研究中整合傳播、社會心理、與消費者行為的相關理論，探討由社會臨場感、去抑制化等傳播技術特徵，影響社會主動與自我揭露等社會心理因素，以至影響口碑行為的過程。研究以情境問卷進行，並利用跨樣本線性結構模式與MANOVA檢驗，比較面對面、即時通訊、以及網路社群等溝通媒介的差異。結果顯示在網路社群的情境中，消費者口碑行為的傾向最他。此外，三種媒介中引發口碑行為的過程類似，媒體特徵會透過個人自我揭露動機引發口碑行為，但社會互動對口碑行為的影響並不顯著。

以文找文

Internet has changed how people communicate with the others and how information distributes in society; however, few studies have investigated how people’s new communication behaviors, as a component of business environment, affect business in the Internet era. This study integrates theories from communication, social psychology, and consumer behavior to explore the impacts of Computer-Mediated-Communication (CMC) on consumers’ word-of-mouth (WOM) behavior. The characteristics of low social presence and disinhibition of the CMC technology will affect users’ social psychological factors, such as social interaction and self-disclosure, which in turn affect consumers’ WOM behavior. We conducted a scenario survey to compare WOM behaviors and the motivations of them in the environments of face-to-face, instant messaging, and virtual communities. Results show that the model we proposed is robust and that CMC technology can affect consumers’ WOM behavior, through their impact on the motivation of self-disclosure.

以文找文

期刊論文
1.	Miller, L.、Berg, J.、Archer, R.(1983)。Openers: Individuals Who Elicit Intimate Self-disclosure。Journal of Personality and Social Psychology，44(6)，1234-1244。
2.	Postmes, T.、Spears, R.、Sakhel, K.、Groot, D. D.(2001)。Social Influence in Computermediated Communication: The Effects of Anonymity on Group Behavior。Society for Personality and Social Psychology，27(10)，1243-1254。
3.	Matheson, Kimberly、Zanna, Mark P.(1998)。The Impact of Computer-mediated Communication on Self-awareness。Computers in Human Behavior，4(3)，221-233。
4.	Burke, K.、Chidambaram, L.(1999)。How Much Bandwidth is Enough? A Longitudinal Examination of Media Characteristics and Group Outcomes。MIS Quarterly，23(4)，557-579。
5.	Tanimoto, J.、Fujii, H.(2003)。A Study on Diffusion Characteristics of Information on a Human Network Analyzed by a Multi-agent Simulator。The Social Science Journal，40(3)，479-485。
6.	Harrison-Walker, L. J.(2001)。The measurement of word-of-mouth communication and investigation of service quality and customer commitment as potential antecedents。Journal of Service Research，4(1)，60-75。
7.	Richins, M. L.、Root-Shaffer, T.(1988)。The role of involvement and opinion leadership in consumer word-of-mouth: An implicit model made explicit。Advances in Consumer Research，15(1)，32-36。
8.	King, Charles W.、Summers, John O.(1970)。Overlap of Opinion Leadership across Consumer Product Categories。Journal of Marketing Research，7(1)，43-50。
9.	Constant, D.、Sproull, L.、Kiesler, S.(1996)。The Kindness of Strangers: The The Influence of Individual and Group Motivation on Individual's Knowledge Usefulness of Electronic Weak Ties for Technical Advice。Organization Science，7(2)，119-135。
10.	Rice, Ronald E.、Love, Gail(1987)。Electronic emotion: Socioemotional content in a computer-mediated communication network。Communication Research，14(1)，85-108。
11.	Mckenna, K. Y. A.、Bargh, J. A.(2000)。Plan 9 from Cyberspace: The implications of the Internet for personality and social psychology。Personality and Social Psychology Review，4(1)，57-75。
12.	Gelb, B.、Johnson, M.(1995)。Word-of-mouth communication: Causes and consequences。Journal of Health Care Marketing，15(3)，54-58。
13.	Wirtz, Jochen、Chew, Patricia(2002)。The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-mouth Behaviour。International Journal of Service Industry Management，13(2)，141-162。
14.	Kraut, Robert E.、Patterson, Michael、Lundmark, Vicki、Kiesler, Sara、Mukopadhyay, Tridas、Scherlis, William(1998)。Internet Paradox: A Social Technology that Reduces Social Involvement and Psychological Well-being?。American Psychologist，53(9)，1017-1031。
15.	Joinson, Adam N.(2001)。Self-disclosure in computer-mediated communication: the role of self-awareness and visual anonymity。European Journal of Social Psychology，31(2)，177-192。
16.	Rice, R. E.(1993)。Media appropriateness: Using social presence theory to compare traditional and new organizational media。Human Communication Research，19(4)，451-484。
17.	Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing，59(2)，71-82。
18.	Brown, Tom J.、Barry, Thomas E.、Dacin, Peter A.、Gunst, Richard F.(2005)。Spreading the word: investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context。Journal of the Academy of Marketing Science，33(2)，123-138。
19.	Lee, E. J.、Nass, C.(2002)。Experimental Tests of Normative Group Influence and Representation Effects in Computer-mediated Communication: When Interacting via Computers Differs from Interacting with Computers。Human Communication Research，28(3)，349-381。
20.	Wellman, B.(2005)。COMMUNITY : From Neighborhood to Network。Communication of the ACM，48(10)，53-55。
21.	Dellarocas, Chrysanthos N.(2003)。The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms。Management Science，49(10)，1407-1424。
22.	Sundaram, D. S.、Mitra, Kaushik、Webster, Cynthia(1998)。Word-of-mouth Communications: A Motivational Analysis。Advances in Consumer Research，25(1)，527-531。
23.	Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。
24.	Murray, Keith B.(1991)。A test of services marketing theory: Consumer information acquisition activities。Journal of Marketing，55(1)，10-25。
25.	Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。
26.	Myers, J. H.、Robertson, T. S.(1972)。Dimensions of opinion leadership。Journal of Marketing Research，9(1)，41-46。
27.	Dichter, Ernest(1966)。How word-of-mouth advertising works。Harvard Business Review，44(6)，147-166。
28.	Balasubramanian, Sridhar、Mahajan, Vijay(2001)。The Economic Leverage of the Virtual Community。International Journal of Electronic Commerce，5(3)，103-138。
29.	Lee, Allen S.(1994)。Electronic Mail as a Medium for Rich Communication: An Empirical Investigation Using Hermeneutic Interpretation。MIS Quarterly，18(2)，143-157。
30.	Rogers, Ronald W.、Prentice-Dunn, Steven(1982)。Effects of Public and Private Self-awareness on Deindividuation and Aggression。Journal of Personality and Social Psychology，43(3)，503-513。
31.	Siegel, J.、Dubrovsky, V.、Kiesler, S.、McGuire, T. W.(1986)。Group Processes in Computer-mediated Communication。Organizational Behavior and Human Decision Processes，37(1)，157-187。
32.	Pickering, J. M.、King, J. L.(1995)。Hardwiring Weak Ties: Interorganizational Computer-mediated Communication, Occupational Communities, and Organizational Change。Organization Science，6(4)，479-486。
33.	Scherer, S. E.、Schiff, M. R.(1973)。Perceived Intimacy, Physical Distance and Eye Contact。Perceptual and Motor Skills，36，835-841。
34.	Nezlek, J. B.、Richardson, D. S.、Green, L. R.、Schatten-Jones, E. C.(2002)。Psychological Wellbeing and Day-to-day Social Interaction among Older Adults。Personal Relationships，9，57-71。
35.	Bugoon, J. K.、Buller, D. B.、Hale, J. L.、De Turck, M. A.(1984)。Relational Messages Associated with Nonverbal Behaviors。Human Communication Research，10(3)，351-378。
36.	Turoff, M.(1978)。The EIES Experience: Electronic Information Exchange System。Bulletin of the American Society for Information Science，4(5)，9-10。
37.	Cummings, J. N.、Butler, B.、Kraut, R.(2002)。The Quality of Online Social Relationships。Communications of the ACM，45(7)，103-108。
38.	Cameron, A. F.、Webster, J.(2005)。Unintended Consequences of Emerging Communication Technologies: Instant Messaging in the Workplace。Computers in Human Behavior，12(1)，85-103。

會議論文
1.	Nardi, B. A.、Whittaker, S.、Bradner, E.(2000)。Interaction and outeraction: Instant messaging in action。The 2000 ACM conference on computer supported cooperative work。New York, NY：ACM。79-88。
2.	Weisband, S.、Kiesler, S.(1996)。Self Disclosure on Computer Forms: Meta-analysis and Implications。Vancouver, Canada。3-9。
3.	Rebecca, E. G.、Leysia, P.(2002)。Instant Messaging in Teen Life。New Orleans, LA。21-30。

學位論文
1.	Ozcan, K.(2004)。Consumer-to-consumer Interactions in a Networked Society: Word-ofmouth Theory, Consumer Experiences, and Network Dynamics，Ann Arbor, MI。

圖書
1.	Argyle, M.(1969)。Social Interaction。Atherton Press。
2.	Lazarsfeld, Pual F.、Lazarsfeld, Paul F.、Berelson, Bernard、Gaudet, Hazel(1944)。The People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaign。New York, NY：Columbia University Press。
3.	Taylor, S. E.、Peplau, L. A.、Sears, D. O.(2003)。Social Psychology。Upper Saddle River, NJ：Prentice-Hall。
4.	Hiltz, S. R.、Turoff, M.(1978)。The Network Nation: Human Communication via Computer。Cambridge, MA：The MIT Press。
5.	Arndt, Johan(1967)。Word of mouth advertising: A review of the literature。Advertising Research Foundation。
6.	Bollen, Kenneth A.(1989)。Structural Equation with Latent Variables。New York, NY：John Wiley & Sons, Inc。
7.	Forsyth, Donelson R.(1990)。Group dynamics。Brooks/Cole Publishing Company。
8.	Short, John A.、Williams, Ederyn、Christie, Bruce(1976)。The Social Psychology of Telecommunications。John Wiley & Sons。
9.	Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。
10.	Knapp, Mark L.、Vangelisti, Anita L.(1992)。Interpersonal Communication and Human Relationships。Allyn & Bacon。
11.	Zimbardo, P. G.(1969)。The Human Choice: Individuation, Reason and Order versus Deindividuation, Impulse and Chaos。Nebraska Symposium on Motivation。Lincoln, NE。
12.	Diener, F.(1980)。Deindividuation: The Absence of Self-awareness and Self-regulation in Group Members。The Psychology of Group Influence。Hillsdale, NJ。
13.	Archer, J. L.(1980)。Self-disclosure。The Self in Social Psychology。London, UK。

其他
1.	Mauri, C.(1992)。Flaming: The Relationship between Social Context Cues and Uninhibited Verbal Behavior in Computer-mediated Communication，0。

圖書論文
1.	Steinfield, Charles W.(1986)。Computer-mediated Communication in an Organizational Setting: Explaining Task-related and Socioemotional Uses。Communication Yearbook。Beverly Hill, CA：Sage。
2.	Reicher, Stephen D.、Spears, Russell、Postmes, Tom(1995)。A Social Identity Model of Deindividuation Phenomena。European Review of Social Psychology。Chichester：Wiley。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	聽眾多寡對社交顧客投入經驗之影響：社會臨場感與自我揭露為干擾變數
2.	社群商務網站上之自我揭露行為：以Fashion Guide時尚美妝傳媒為例
3.	行動通訊應用軟體的溝通特質對親子關係維持與家庭滿意之影響
4.	消費者線上口碑與評論研究：國內外相關文獻回顧與討論
5.	樂當低頭族？智慧型手機行動應用程式之使用行為與孤寂感的關聯
6.	以媒介豐富與社會臨場感理論探討LINE貼圖價值、流行涉入、網路外部性對虛擬社群意識與黏著度之影響
7.	網際網路創新使用擴散模型之研究
8.	即時通訊軟體使用意願影響因素之研究--以海運承攬業為例
9.	為何人們使用社交網站？認知專注的觀點

1.	網路口碑豐富性對口碑效果之影響

1.	網路口碑：網路口碑的前因後果、理論背景與研究趨勢

無相關著作

1.	社群網站使用者在行為感知、資訊驗證行為及資訊信賴度之分析--以Facebook使用者為例
2.	休閒運動態度與行為關係之研究

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫