| 期刊論文1. | Chen, Y. H.、Chien, S. H.、Wu, J. J.、Tsai, P. Y.(2010)。Impact of signals and experience on trust and trusting behavior。Cyberpsychology, Behavior, and Social Networking,13(5),539-546。 | 2. | Zott, C.、Amit, R. B.、Donlevy, J.(2000)。Strategies for Value Creation in E-Commerce: Best Practice in Europe。European Management Journal,18(5),463-475。 | 3. | 蔡顯童、邱雅鈴(201110)。虛擬社群行為研究:中介效果與干擾效果之探討。管理評論,30(4),97-117。 延伸查詢 | 4. | Kim, H. S.(2005)。Consumer Profiles of Apparel Product Involvement and Values。Journal of Fashion Marketing and Management: An International Journal,9(2),207-220。 | 5. | Luo, X.、Gurung, A.、Shim, J. P.(2010)。Understanding the determinants of user acceptance of enterprise instant messaging: An empirical study。Journal Journal of Organizational Computing and Electronic Commerce,20(2),155-181。 | 6. | Tsai, M.-T.、Cheng, N.-C.、Chen, K.-S.(2011)。Understanding online group buying intention: the roles of sense of virtual community and technology acceptance factors。Total Quality Management & Business Excellence,22(10),1091-1104。 | 7. | 蔡明達、劉宇傑(20130600)。網路品牌社群認同與投入對消費者行為之影響。電子商務學報,15(2),295-317。 延伸查詢 | 8. | Hsu, C. P.、Chiang, Y. F.、Huang, H. C.(2012)。How experience-driven community identification generate trust and engagement。Online Information Review,36(1),72-88。 | 9. | O'Cass, Aron(2004)。Fashion clothing consumption: Antecedents and consequences of fashion clothing involvement。European Journal of Marketing,38(7),869-882。 | 10. | 吳珮雯、楊維漢(20050300)。流行創新接受程度及流行涉入程度和衝動購買行為關係之研究。華岡紡織期刊,12(1),16-22。 延伸查詢 | 11. | 江義平、陳思潔(20120900)。虛擬品牌社群意識形成因素與影響效果。電子商務研究,10(3),297-323。 延伸查詢 | 12. | 張原誠(20121100)。虛擬社群意識與社群忠誠度對持續使用行為及推薦傾向影響之研究--以Facebook為例。創新與管理,9(4),85-111。 延伸查詢 | 13. | Wang, E. S. T.、Chen, L. S. L.(2012)。Forming relationship commitments to online communities: The role of social motivations。Computers in Human Behavior,28(2),570-575。 | 14. | 余朝權、盧瑞陽、陳映儒(20121200)。社群網站特性與使用者忠誠度、持續參與意圖之關係。企業管理學報,95,71-100。 延伸查詢 | 15. | 曾淑美、陳玉芬(20110900)。知覺風險、信任與資訊豐富度對再合購意願之影響。電子商務研究,9(3),269-293。 延伸查詢 | 16. | Zhang, S.、Fjermestad, J.(2008)。Instant messaging: Observations from two small e-commerce businesses。Journal of Enterprise Information Management,21(2),179-197。 | 17. | 王凱、張震元(20120400)。整合實用性、享樂性與社群認同性建構社群網站態度衡量模型之研究。資訊管理學報,19(2),275-313。 延伸查詢 | 18. | Dubelaar, C.、Leong, M.、Alpert, F.(2003)。Impact of interactivity on the stickiness of online gift stores。Journal of Asia Pacific Marketing,2(2),22-41。 | 19. | Melancon, J. P.(2011)。Consumer profiles in reality v.s. fantasy-based virtual worlds: Implications for brand entry。Journal of Research in Interactive Marketing,5(4),298-312。 | 20. | Khare, A.、Mishra, A.、Ceeba, P.(2012)。Influence of collective self-esteem on fashion clothing involvement among Indian women。Journal of Fashion Marketing and Management,16(1),42-63。 | 21. | 鄭沐安、鄒仁淳、許晉龍、林娟娟(20130600)。影響MMORPG玩家持續參與之因素--比較不同收費機制之研究。電子商務研究,11(2),123-144。 延伸查詢 | 22. | Abfalter, D.、Zaglia, M. E.、Mueller, J.(2012)。Sense of virtual community: A follow up on its measurement。Computers in Human Behavior,28(2),400-404。 | 23. | 池文海、許立群(20130600)。會員制網站成員黏著意圖之決定因素研究:以華人第一時尚美容網站Fashion Guide為例。電子商務學報,15(2),265-294。 延伸查詢 | 24. | 楊偉文、劉新(2010)。虛擬品牌社群價值對品牌忠誠的影響實證研究。系統工程,28(3),53-58。 延伸查詢 | 25. | Yan, B. S.、Jing, F. J.、Yang, Y.、Wang, X. D.(2014)。Network centrality in a virtual brand community: Exploring an antecedent and some consequences。Social Behavior and Personality,42(4),571-582。 | 26. | Song, J.、Walden, E.(2007)。How consumer perceptions of network size and social interactions influence the intention to adopt peer-to-peer technologies。Journal of E-Business Research,3(4),49-66。 | 27. | O'Cass, A.、Choy, E.(2008)。Studying Chinese generation Y Consumers' involvement in fashion clothing and perceived brand status。The Journal of Product and Brand Management,17(5),341-352。 | 28. | Blanchard, A. L.(2007)。Developing a Sense of Virtual Community Measure。Cyberpsychology & Behavior,10(6),827-830。 | 29. | 江義平、林佳蓁、王凱生(20110300)。Sense of Virtual Community: Antecedents and Consequences。電子商務學報,13(1),1-25。 延伸查詢 | 30. | 侯正裕、陳靜枝、陳鴻基(20101200)。為何人們使用社交網站?認知專注的觀點。資訊管理學報,17(專刊),97-116。 延伸查詢 | 31. | Shang, R. A.、Chen, Y. C.、Shen, L.(2005)。Extrinsic versus intrinsic motivations for consumers to shop on-line。Information & Management,42(3),401-413。 | 32. | Tigert, D. J.、Ring, L. J.、King, C. W.(1976)。Fashion involvement and buying behavior: A methodological study。Advances in Consumer Research,3(1),46-52。 | 33. | Ruebeck, Christopher、Stafford, Sarah、Tynan, Nicola、Alpert, William、Ball, Gwendolyn、Butkevich, Bridget(2003)。Network externalities and standardization: A classroom demonstration。Southern Economic Journal,69(4),1000-1008。 | 34. | Tu, Chih-Hsiung、McIsaac, Marina(2002)。The relationship of social presence and interaction in online classes。American Journal of Distance Education,16(3),131-150。 | 35. | Luo, J. T.、McGoldrick, P.、Beatty, S.、Keeling, K. A.(2006)。On-screen characters: Their design and influence on consumer trust。Journal of Services Marketing,20(2),112-124。 | 36. | O'Cass, Aron(2000)。An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing。Journal of Economic Psychology,21(5),545-576。 | 37. | Katz, M. L.、Shapiro, C.(1985)。Network externalities, compatibility。The American Economic Review,75(3),424-440。 | 38. | Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management,38(4),217-230。 | 39. | Lu, H.-P.、Lee, M.-R.(2010)。Demographic differences and the antecedents of Blog stickiness。Online Information Review,34(1),21-38。 | 40. | 郭冠樟、葉乘豪(20120600)。以沉浸理論、網路外部性、計畫行為理論探討體感遊戲機購買意圖之研究。電子商務研究,10(2),199-216。 延伸查詢 | 41. | Holland, J.、Baker, S. M.(2001)。Customer Participation in Creating Site Brand loyalty。Journal of Interactive Marketing,15(4),34-45。 | 42. | Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。 | 43. | Tonteri, L.、Kosonen, M.、Ellonen, H. K.、Tarkiainen, A.(2011)。Antecedents of an experienced sense of virtual community。Computers in Human Behavior,27(6),2215-2223。 | 44. | Li, Dahui、Browne, Glenn J.、Wetherbe, James C.(2006)。Why do internet users stick with a specific web site? A relationship perspective。International Journal of Electronic Commerce,10(4),105-141。 | 45. | 尚榮安、陳禹辰、周季穎(20070300)。電腦中介傳播對消費者口碑行為的影響。電子商務學報,9(1),27-48。 延伸查詢 | 46. | Ramani, G.、Kumar, V.(2008)。Interaction Orientation and Firm Performance。Journal of Marketing,72(1),27-45。 | 47. | Rice, R. E.(1993)。Media appropriateness: Using social presence theory to compare traditional and new organizational media。Human Communication Research,19(4),451-484。 | 48. | Chen, Yu-Chen、Shang, Rong-An、Lin, An-Kai(2008)。The intention to download music files in a P2P environment: Consumption value, fashion, and ethical decision perspectives。Electronic Commerce Research and Applications,7(4),411-422。 | 49. | Little, Todd D.(1997)。Mean and Covariance Structures (MACS) Analyses of Cross-Cultural Data: Practical and Theoretical Issues。Multivariate Behavioral Research,32(1),53-76。 | 50. | 徐淑如、林家琪(20100400)。線上品牌社群知覺關鍵多數、知覺價值與忠誠度之研究。資訊管理學報,17(2),175-200。 延伸查詢 | 51. | Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing,69(3),19-34。 | 52. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 | 53. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 54. | McMillan, David W.、Chavis, David M.(1986)。Sense of Community: A Definition and Theory。Journal of Community Psychology,14(1),6-23。 | 55. | Lin, Judy Chuan-Chuan(2007)。Online stickiness: Its antecedents and effect on purchasing intention。Behaviour & Information Technology,26(6),507-516。 | 56. | Lou, H.、Luo, W.、Strong, D.(2000)。Perceived critical mass effect on groupware acceptance。European Journal of Information Systems,9(2),91-103。 | 57. | Blanchard, Anita L.、Markus, M. Lynne(2004)。The experienced "sense" of a virtual community: characteristics and processes。ACM SIGMIS Database: the DATABASE for Advances in Information Systems,35(1),64-79。 | 58. | Koh, Joon、Kim, Young-Gul(2003)。Sense of Virtual Community: A Conceptual Framework and Empirical Validation。International Journal of Electronic Commerce,8(2),75-93。 | 59. | Biocca, Frank、Harms, Chad、Burgoon, Judee K.(2003)。Toward a More Robust Theory and Measure of Social Presence: Review and Suggested Criteria。Presence: Teleoperators & Virtual Environments,12(5),456-480。 | 60. | 張錦特、蘇姵芹、何蕙萍、蘇百勝(20090900)。以修正科技接受模式探討語音留言板互動功能之使用意願。電子商務學報,11(3),469-487。 延伸查詢 | 61. | Walther, Joseph B.(1992)。Interpersonal effects in computer-mediated interaction: a relational perspective。Communication Research,19(1),52-90。 | 62. | Daft, Richard L.、Lengel, Robert H.(1986)。Organizational Information Requirements, Media Richness and Structural Design。Management Science,32(5),554-571。 | 63. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology,22(14),1111-1132。 | 64. | Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。 | 65. | Daft, Richard L.、Lengel, Robert H.(1984)。Information Richness: A New Approach to Managerial Behavior and Organizational Design。Research in Organizational Behavior,6(1),191-233。 | 66. | Trevino, L. K.、Lengel, R. H.、Daft, R. L.(1987)。Media Symbolism, Media Richness, and Media Choice in Organizations: A Symbolic Interactionist Perspective。Communication Research,14(5),553-574。 | 67. | Wang, Wei、Hsieh, J. J. Po-An、Song, Baoxiang(2012)。Understanding user satisfaction with instant messaging: An empirical survey study。International Journal of Human-Computer Interaction,28(3),153-162。 | 68. | Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。 | 69. | Lin, C. P.、Bhattacherjee, A.(2008)。Elucidating individual intention to use interactive information technologies: The role of network externalities。International Journal of Electronic Commerce,13(1),85-108。 | 70. | Zhou, Tao、Lu, Yaobin(2011)。Examining mobile instant messaging user loyalty from the perspectives of network externalities and flow experience。Computers in Human Behavior,27(2),883-889。 | 會議論文1. | Sánchez, J. A.、Hernández, N. P.、Penagos, J. C.、Ostróvskaya, Y.(2006)。Conveying mood and emotion in instant messaging by using a two-dimensional model for affective states。VII Brazilian symposium on Human factors in computing systems。ACM。66-72。 | 2. | Elliot, S.、Choi, C.、Li, G.(2009)。An application of a model of online travel community behavior: Beliefs, attitudes and behaviors on C-Trip, a Chinese Online Travel Community。TTRA Annual Conference。 | 3. | Nardi, B. A.、Whittaker, S.、Bradner, E.(2000)。Interaction and outeraction: Instant messaging in action。The 2000 ACM conference on computer supported cooperative work。New York, NY:ACM。79-88。 | 研究報告1. | Gillespie, A.、Krishna, M.、Oliver, C.、Olsen, K.、Thiel, M.(1999)。Using Stickiness to Build and Maximize Web Site Value。Owen Graduate School of Management。 | 學位論文1. | 劉麗真(2008)。台灣網路表情符號的分析研究(碩士論文)。高雄師範大學。 延伸查詢 | 2. | 黃鈺惠(2007)。流行涉入與衝動性購買傾向於線上購物之相關性研究(碩士論文)。國立臺北大學。 延伸查詢 | 圖書1. | Sproles, G. B.(1979)。Fashion: Consumer Behavior toward Dress。Minneapolis, MN:Burgess Publishing。 | 2. | Kelly, K.(1999)。Net and Ten-New Rules for the New Economy: 10 Radical Strategies for a Connected World。England:Penguin Books Ltd。 | 3. | Christopher, M.、Payne, A.、Ballantyne, D.(1991)。Relationship Marketing Bringing Quality, Customer Service and Marketing Together。Oxford:London:Butterworth-Heinemann。 | 4. | Sharpio, Carl、Varian, Hal R.(1998)。Information Rules: A Strategic Guide to the Network Economy。Boston, MA:Harvard Business School Press。 | 5. | Sheth, J. N.、Newman, B. I.、Gross, B. L.(1991)。Consumption Values and Market Choices: Theory and Applications。South-Western Publishing Co.。 | 6. | Sarason, Seymour B.(1974)。The Psychological Sense of Community: Prospects for a Community Psychology。Jossey-Bass Publishers。 | 7. | Short, John A.、Williams, Ederyn、Christie, Bruce(1976)。The Social Psychology of Telecommunications。John Wiley & Sons。 | 8. | Tabachnica, B. G.、Fidell, L. S.(2006)。Using Multivariate Statistics。MA:Allyn and Bacon。 | 9. | Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。 | 其他1. | LINE部落格(2014)。LINE全球註冊用戶數突破四億感謝支持!,http://lineblog.tw/。 延伸查詢 | 2. | 資策會(2014)。服務創新體驗設計系統研究與推動計畫,http://www.iii.org.tw/, 2014/10/17。 延伸查詢 | 圖書論文1. | Markus, M.(1992)。Critical Mass Contingencies for Telecommunication Consumers?。The Economics of Information Networks。Amsterdam:North Holland。 | 2. | Reynolds, F. D.、Darden, W. R.(1974)。Construing Life Style and Psychographics。Life Style and Psychographics。Chicago:AMA。 | |
| |