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題名:國人對老人養生村住宿意願之研究
書刊名:休閒與遊憩研究
作者:黃宗成 引用關係蔡進發 引用關係許瓊方
作者(外文):Huan, Tzung-ChengTsai, Chin-FaHsu, Chiung-Fang
出版日期:2007
卷期:1:1
頁次:頁91-117
主題關鍵詞:老人養生村選擇考量因素行銷通路偏好住宿意願Senior residential hotelFactors affecting accommodation choiceMarketing strategyWillingness to stay
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:26
依聯合國之定義,65歲人口占總人口比率達7%,即進入高齡化社會。1993年我國65歲以上人口占總人口已達7.1%,開始成為高齡化社會國家之一。鑑於我國進入高齡化社會較遲,因此,對於老人住宅相關借施之進度相對較歐美先進國家及加拿大落後,實有待努力改進。因此,本研究目的在瞭解老人養生村潛在客戶,其對養生村選擇考量因素、行銷通路偏好、住宿意願及其間之關係。在台灣首先推出養生村概念的是台塑集團,由於台塑集團在台北林口及嘉義太保的養生文化村是國內最大規模老人社區,其營運是否成功,備受社會關注。而嘉義市近年來曾多次被評比為最適合老年人退休居住的地方,故本研究以台塑養生文化村為研究範圍,並以嘉義市之獅子會、扶輪社、崇她社等社團之會員為抽樣對象,採用便利抽樣的方式香放問卷,預計調查400份以上有效樣本。本研究最後並針對研究結果作成建議,供老人養生村相關業者及內政部主管機關未來在台灣推廣老人住宅之參考。
According to the United Nation, a society becomes a golden-aged society when there is 7% of population over the age of 65. Most developed countries have already reached this status and some have come up with the policies to take care of elderly people’s welfare. Taiwan just became a golden-aged society in 1993. Its policies regarding elderly people’s welfare are relatively incomplete compare to e.g. certain European countries and e.g. Canada in North America. The aim of this research is to understand the decision making factors influencing potential consumers of Senior Residential Hotels to use this type of accommodation. How the marketing strategy affects willingness to stay will be studied in relation to other decision factors such as interest in other forms of accommodation strictly for seniors. Formosa Plastic Group is the first company in Taiwan that has created and started to market Residential Hotels. It has a hotels in Taipei and Chiayi. These are being closely watched by other companies that are considering entering this market. Chiayi has recently been rated as one of the best location for retired people in Taiwan. Therefore, this research is focusing on the residential hotel of Formosa Plastic Group in Chiayi. As well as getting data regarding a particular property, data are to be collected from Lions Club, International; the Rotary Club and other societies in Chiayi. Based on stratified random sampling responses is will be obtained from more than 400 respondents. Finding of this research will be able to provide better understanding of factors that should be considered in future policy and facility planning for Taiwan's seniors.
期刊論文
1.成章瑜、楊永妙(2003)。王永慶的幸福王國。遠見,205,7。  延伸查詢new window
2.林惠君(2004)。台灣人愈來愈老,企業界大發老人財。新新聞,894。  延伸查詢new window
3.黃月春(19970600)。消費者行為模型之釋評。臺中商專學報,29,左415-427。  延伸查詢new window
4.Bettman, James R.(1979)。Memory Factors in Consumer Choice: A Review。Journal of Marketing,43(2),37-53。  new window
學位論文
1.張雅惠(1997)。消費者對休閒渡假旅館偏好之研究(碩士論文)。中國文化大學。  延伸查詢new window
2.莊翰華(1982)。台灣地區老年人居住環境態度之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
3.江佳蓉(2002)。消費者對選擇旅館住宿之主成分分析(碩士論文)。中華大學。  延伸查詢new window
4.陳桓敦(2002)。台灣地區休閒旅館遊客消費行為之研究(碩士論文)。世新大學。  延伸查詢new window
5.翁廷碩(2001)。中高齡族群對長住型旅館需求之探究(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.李文龍(2003)。抓住3000億老人商機。台北市:知本家文化。  延伸查詢new window
2.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1968)。Consumer Behavior。New York:Holt, Rinehart & Winston。  new window
3.關華山、齊力、陳格理、陳覺惠(1991)。台灣老人居住安排與居住問題之研究--兼論三代同堂。台北:内政部建築研究所籌備處。  延伸查詢new window
4.關華山(1996)。臺灣老人的居住環境。臺北市:田園城市文化出版社。  延伸查詢new window
5.Nicosia, Francesco M.(1966)。Consumer Decision Processes: Marketing and Advertising Implications。Englewood Cliffs, NJ:Prentice-Hall, Inc.。  new window
6.Peter, J. P.、Olson, J. C.(2001)。Consumer behavior and marketing strategy。New York:Boston, MA:Irwin/McGraw-Hill。  new window
7.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1990)。Consumer Behavior。Chicago, IL:Dryden Press。  new window
8.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
9.Swaxbrooke, J.、Homer, S.、謝智謀、王怡婷(2001)。觀光消費行為理論與實務。台北市:桂魯有限公司。  延伸查詢new window
其他
1.江岱錦(2004)。台塑啓動嘉義養生村投資案,http://money.chinatimes.com/news/biz/m9352515.htm, 2004/05/25。  延伸查詢new window
2.吳瑞達(2004)。進駐銀髮社區,先播算盤,http://wwwxtitv.com.tw/new/news/news02.html?id=6andcno=5andsno=44954, 2004/04/02。  new window
3.東森資産管理股份有限公司(2003)。有空再來看我!老人養生村,新世代老人的選揮,http://www.etamc.com.tw/news/newsdetail.php?id=2603。  延伸查詢new window
4.陳中興(20040216)。台塑養生村,打造優質老人住宅,http://www.libertytimes.com.tw/2004/new/feb/16/today.e6.html。  延伸查詢new window
5.游竹君(2002)。蒔花植草療育受傷的心,http://campus.udn.com/ZOPE/UDIVccnw/Ca一manage/newspage_html?NewsNo= 815, 2002/10/27。  new window
6.黃美涓(2003)。建立適當照護模式,讓身心障礙者活得有尊嚴,http://www.cc.nctu.edu.tw/-hcsci/indexl.htm。  延伸查詢new window
7.經建會都住處(2004)。我國老人住宅(社區)規劃設計之研究--經建會都住處新聞稿2004/2/26,台北:經建會都住處。  延伸查詢new window
 
 
 
 
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