In order to understand the differences and operating situations of volunteer service and organization marketing in college tennis teams, samples were selected among tennis players participated in 2007 collegiate sports game and tested by questionnaire made by the researcher of this study. The collect data was analyzed by some statistic methods, such as prescriptive statistic, factor analysis, t-test, and MANOVA. The results were shown as follows: in the aspect of volunteer service, players of team sub-elite were more agreeable to "teaching of physical education" than players of team elite; players whose practice hours between 10 hours and 1 minute to 15 hours were more consent to "teaching of physical education" than players whose practice hours less than 5 hours; players whose seniority of learning tennis between 4 to 6 years, or between 7 to 9 years or over 10 years were more comfortable in "teaching of physical education" and "administration of physical education"; tennis team players from the Middle, Southern and Eastern colleges were more agreeable to "teaching of physical education" than those from Northern of Taiwan; tennis team players from the Middle and Southern colleges accepted "administration of physical education" rather than those from Northern colleges. These findings were attained to significant differences. In the aspect of organization marketing, players of team elite were more agreeable to "participation of tennis game" and "host of tennis game"; players from private colleges were more consenting to "participation of tennis game" and "exposure" than players from public schools; male showed more supports in "participation of tennis game" than female; players whose practice hours between 5 hours and 1 minute to 10 hours, or between 10 hours and 1 minute to 15 hours or over 15 hours and 1 minute agree "participation of tennis game" rather than those practicing less than 5 hours; players whose seniority of learning tennis between 4 to 6 years, or between 7 to 9 years or over 10 years were more consenting to "participation of tennis game", "host of tennis game" and "exposure" than those learning tennis less than (equal to) 3 years; players from Middle and Southern colleges were more agreeable to "participation of tennis game", "host of tennis game" and "exposure" than players from Northern colleges. These findings had significant difference. It is recommended that the palyers of college tennis teams learn teaching procedures of tennis skills, administration services and sports event services and interact frequently with tennis clubs. Also participation or host of a sport game is beneficial for the college. Through taking place a sport game, publicity and exposure of both school and tennis team is increasing. Moreover, it is much more helpful in establishing public relationship with local communities.