With sports events becoming more and more popular, the need of volunteers has been increasing accordingly. However, sports organizations faced kinds of challenges in managing volunteers due to the unique nature of volunteer itself. This study was aimed to explore the implication of sports volunteers through the aspect of serious leisure, and to discuss the problems in sports organizations encountering the promoting sports volunteers. Volunteer is one of the serious leisure types, from the serious leisure point of view to provide the recommendations for correlative organizations and sports volunteers in promoting sports volunteers in the future.