The study adopted MDS (Multidimensional Scaling) to explore consumers' hidden configuration of perception, also known as perceptual space, as well as the differences and ideal points reflected by categorized group attributes. To conduct the research, interior design photos featuring various characteristics of design patterns were first chosen as perceptual stimuli. Second, based on these pictures, interviewees were asked to fill out a questionnaire on proximity and disparities; then INDSCAL was conducted to delineate perceptual space. Finally, PREFMAP was adopted to analyze the classified interviewees' preferred ideal points of the design patterns. The result of the data analysis shows that interviewees' perception can be delineated in terms of two dimensions, i.e., an X-axis representing ”splendid and spacious” and ”simple and plain,” design features, and a Y-axis representing ”daring and innovative” and ”traditional and antique.” Moreover, the findings indicate that there is no significant difference of preference between the sexes. However, if classified by age, the interviewees over 51 years old have particular preference for special images. The respondents with higher educational level express different opinions on spatial images. In regard to occupations, housewives' preferences are different from those of working-class respondents; respondents with a monthly income below NT$30,000 have particular preference for certain design pattern.