臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：以消費體驗觀點探討商店氣氛、消費者情緒與意象之關係--以北區購物中心為例
書刊名：運動休閒餐旅研究
作者：董維／蔡佩珊
作者(外文)：Tung, Wei／Tsai, Pei-shan
出版日期：2008
卷期：3:1
頁次：頁1-23
主題關鍵詞：消費體驗；商店氣氛；情緒；意象；行為意圖；Consumption experience；Store atmosphere；Emotion；Imagery；Behavior intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:7
  • 點閱點閱:36
本研究目的乃從「環境心理學」模式結合「消費體驗」的觀點，希冀瞭解「商店氣氛」對於「消費者情緒」、「意象」與「行爲意圖」的關係。依據相關文獻及過去研究發現提出一個驗證式的模型及相關假設。模型主要有四個變數：包括商店氣氛、消費者情緒、消費者意象與行爲意圖。本研究以國內購物中心爲研究對象，主要範圍爲北部地區爲主，分別抽樣台北101、京華城、微風與台茂四家購物中心的現場消費者，在研究方法上採問卷調查方式進行，以便利抽樣方式取得432份有效問卷。回收資料使用SPSS與LISREL針對模式進行分析與假設檢定。研究結果顯示：(1)商店氣氛與消費者情緒有正向關係；(2)消費者情緒與消費者意象有正向關係；(3)消費者情緒及意象與行爲意圖有正向關係。本研究結果建議購物中心業者應設計適當的商店氣氛以引起正面的消費者情緒、意象，進而產生正向行爲意圖。最後，本研究並提出研究限制與未來的研究方向。
This research served as a pilot study to examine the impacts of store atmosphere on consumers' emotion, imagery, behavior intention and their relationships from the viewpoint of consumption experience. Based on a literature review of environmental psychology, experience marketing, and consumption experience, this research proposed a hypothetical model and its related hypotheses. The model contained four major constructs: store atmosphere, consumer emotion, consumer imagery, and behavior intention. A questionnaire was distributed to customers in the shopping mall. Four shopping malls were selected as study targets in the north area of Taiwan: Taipei 101, Core Pacific City, Breeze Plaza, and TaiMall. By using convenience sampling, this research obtained 432 effective samples. SPSS and LISREL were used to test the model and hypotheses. The findings were: (1) store atmosphere and consumer emotion were positively related; (2) consumer emotion had a positive relationship with imaginary; and (3) consumer emotion, and imagery have positive relationships with behavior intention. The proposed model was significantly supported. Lastly, future research directions and suggestions to practitioners were presented.
期刊論文
1.Miller, D. W.、Marks, L. J.(1992)。Mental imagery and sound effects in radio commercials。Journal of Advertising，21(4)，83-93。  new window
2.Wirtz, Jochen、Mattila, Anna S.、Tan, Rachel L. P.(2000)。The Moderating of Target-Arousal on the Impact of Affect on Satisfaction--An Examination in the Context of Service Experience。Journal of Retailing，76(3)，347-365。  new window
3.Branthwaite, A.(2002)。Investigating the power of imagery in marketing communication: evidence-based techniques。Qualitative Marketing Research: An International Journal，5(3)，164-171。  new window
4.Ellen, P. S.、Bone, P. F.(1990)。Measuring Communication-Evoked Imagery Processing。Advance in Consumer Research，18，806-812。  new window
5.Harris, Richard、Harris, Kim、Baron, Steve(2003)。Theatrical service experiences: Dramatic script development with employees。International Journal of Service Industry Management，14(2)，184-199。  new window
6.Mattila, A. S.、Wirtz, J.(2001)。Congruency of Sent and Music as a Driver of In-Store Evaluations and Behavior。Journal of Retailing，77，273-289。  new window
7.Miller, Darryl W.、Hadjimarcou, John、Miciak, Alan(2000)。A scale for measuring advertisement-evoked mental imagery。Journal of Marketing Communications，6，1-20。  new window
8.Millar, Murray G.、Millar, Karen U.(1996)。The Effect of Direct and Indirect Experience on Affective and Cognitive Responses and the Attitude-Behavior Relation。Journal of Experimental Psychology，32(6)，561-579。  new window
9.Roy, Abhik、Tai, Susan T. C.(2003)。Store Environment and Shopping Behavior: The Role Of Imagery Elaboration and Shopping Orientation。Journal of International Consumer Marketing，15(3)，71-99。  new window
10.Sharma, Arun、Stafford, Thomas F.(2000)。The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion: An Empirical Investigation。Journal of Business Research，49(2)，183-191。  new window
11.Sherman, E.、Mathur A.、Smith, R. B.(1997)。Store Environment and Store Purchase Behavior: Mediationg Role of Consumer Emotions。Psychology Marketing，14(4)，361-378。  new window
12.Bickart, B.、Schwarz, N.(2001)。Service experiences and satisfaction judgments: The use of affect and beliefs in judgment formation。Journal of Consumer Psychology，11(1)，29-41。  new window
13.Maclnnis, Deborah J.、Price, Linda L.(1987)。The role of imagery in information processing: Review and extensions。Journal of Consumer Research，13(4)，473-491。  new window
14.Kim, J. O.、Jin, B. Y.(2001)。Korean Consumer' Patronage of Discount Stores: Domestic v.s. Multinational Discount Store Shoppers' Profiles。Journal of Consumer Marketing，18(3)，236-255。  new window
15.Babin, B. J.、Attaway, J. S.(2000)。Atmospheric affect as a tool for creation value and gaining share of customer。Journal of Business Research，49(2)，91-99。  new window
16.Scholsser, A. E.(1998)。Applying the Functional Theory of Attitudes to Understanding The Influence of Store Atmosphere on Store Inferences。Journal of Consumer Psychology，7(4)，345-369。  new window
17.Schlosser, A. E.(2003)。Experiencing products in the virtual world: The role of the goal and imagery in influencing attitudes versus purchase intentions。Journal of Consumer Research，30(2)，184-198。  new window
18.Bloch, P. H.、Ridgway, N. M.、Dawson, S. A.(1994)。The shopping mall as consumer habitat。Journal of Retailing，70(1)，23-42。  new window
19.Holbrook, M. B.(2000)。The Millennial consumer in the text of times: Experience and entertainment。Journal of Macromarketing，20(2)，178-192。  new window
20.Donovan, R. J.、Rossiter, J. R.、Marcoolyn, G.、Nesdale, A.(1994)。Store Atmosphere and Purchasing Behavior。Journal of Retailing，70(3)，283-295。  new window
21.黃慶源、宋碧娟、張雅菁(20020600)。現代書局之體驗行銷策略--以大高雄誠品書局為例。樹德科技大學學報，4(2)，159-172。new window  延伸查詢new window
22.Lassar, Walfried M.、Winsor, Robert D.、Manolis, Chris(2000)。Service Quality Perspectives and Satisfaction in Private Banking。Journal of Services Marketing，14(3)，244-271。  new window
23.Donovan, R. J.、Rossiter, J. R.(1982)。Store Atmosphere: An Environment Psychology Approach。Journal of Retailing，58(1)，34-57。  new window
24.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research，9(2)，132-140。  new window
25.Schmitt, B. H.(1999)。Experiential Marketing: A New Framework for Design and Communications。Design Management Journal (Former Series)，10(2)，10-16。  new window
26.Spangenberg, E. R.、Crowley, A. E.、Henderson, P. W.(1996)。Improving the store environment: Do olfactory cues affect evaluations and behaviors?。Journal of Marketing，60(2)，67-80。  new window
27.Bitner, Mary Jo、Faranda, William T.、Hubbert, Amy R.、Zeithaml, Valarie A.(1997)。Customer contributions and roles in service delivery。International Journal of Service Industry Management，8(3)，193-205。  new window
28.Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing，66(2)，120-141。  new window
29.Arnold, Mark J.、Reynolds, Kristy E.(2003)。Hedonic shopping motivations。Journal of Retailing，79(2)，77-95。  new window
30.Gardner, Meryl Paula(1985)。Mood States and Consumer Behavior: A Critical Review。Journal of Consumer Research，12(3)，281-300。  new window
31.Menon, Satya、Kahn, Barbara(2002)。Cross-category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience。Journal of Retailing，78(1)，31-40。  new window
32.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2002)。The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: an Internet and Catalog Comparison。Journal of Retailing，78(1)，51-60。  new window
33.Richins, Marsha L.(1997)。Measuring emotions in the consumption experience。Journal of Consumer Research，24(2)，127-146。  new window
34.Bitner, Mary Jo(1992)。Servicescapes: The Impact of Physical Surroundings on Customers and Employees。Journal of Marketing，56(2)，57-71。  new window
35.Kotler, Philip(1973)。Atmospherics as a marketing tool。Journal of Retailing，49(4)，48-64。  new window
36.Wakefield, Kirk L.、Baker, Julie(1998)。Excitement at the Mall: Determinants and Effects on Shopping Response。Journal of Retailing，74(4)，515-539。  new window
37.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review，76(4)，97-105。  new window
38.Turley, L. W.、Milliman, R. E.(2000)。Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence。Journal of Business Research，49(2)，193-211。  new window
39.Babin, L. A.、Bums, A. C.(1998)。A Modified Scale for the Measurement of Communication-evoked Mental Imagery。Psychology and Marketing，15(3)，261-278。  new window
學位論文
1.張東賀(2002)。賣場視、聽與嗅覺環境對消費者情緒、時間知覺與賣場滿意度的影響--以虛擬速食店為例(碩士論文)。國立中央大學。  延伸查詢new window
2.曹明誠(2003)。便利商店之消費者類型與消費行為之研究(碩士論文)。國立成功大學。  延伸查詢new window
3.李逸文(2001)。賣場視聽環境對消費情緒、時間知覺及賣場滿意度的影響--以虛擬電子專賣店為例(碩士論文)。國立中央大學。  延伸查詢new window
4.林錫山(2001)。我國國會建築園區化功能性與意象性之調查研究(碩士論文)。中國文化大學。  延伸查詢new window
5.陳亞詩(2003)。購物中心主力商店吸引力與人潮分享之研究(碩士論文)。元智大學。  延伸查詢new window
6.吳來靜(2003)。以體驗行銷觀點探討消費者對氣氛之體驗及構成線索(碩士論文)。國立嘉義大學。  延伸查詢new window
7.陳翰平(2001)。商店氣氛對情緒與趨避行為影響之研究(碩士論文)。高雄第一科技大學。  延伸查詢new window
8.歐家瑜(2000)。都市社區居民空間識覺形成之研究--以台北市成功國宅婦女的活動空間為例(碩士論文)。國立臺灣大學。  延伸查詢new window
9.岳彩文(2003)。零售百貨業「特定體驗行銷活動」下之「消費體驗模型」相關研究--以漢神百貨開店慶暨母親節特賣活動為例(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
10.蔡杉源(2003)。百貨零售業體驗行銷策略運用之探索性研究：以漢神百貨開店慶暨母親節活動為例(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
11.黃建中(2002)。高雄市百貨公司消費者購買行為與商店形象之探討(碩士論文)。國立中山大學。  延伸查詢new window
12.張瓊莉(2003)。以體驗行銷觀點探討商店氣氛與消費者體驗之研究--以購物中心為例(碩士論文)。國立嘉義大學。  延伸查詢new window
13.劉智華(2001)。網站體驗與上站忠誠度之關係研究--以資訊提供型網站為例(碩士論文)。中原大學。  延伸查詢new window
14.何慧儀(2002)。策略體驗模組對網路書店虛擬社群忠誠度影響之研究(碩士論文)。南華大學。  延伸查詢new window
15.李立行(2001)。消費者解讀體驗行銷廣告之研究：以Nike"Just Do It"為例(碩士論文)。世新大學。  延伸查詢new window
16.葉佳宜(2002)。大型購物中心之區位與消費者生活型態對消費行為之影響研究(碩士論文)。國立交通大學。  延伸查詢new window
17.呂湘南(2002)。商店印象與顧客忠誠度之研究--以大台北區百貨公司為例(碩士論文)。元智大學，中壢市。  延伸查詢new window
18.邱㴒媞(2003)。體驗行銷模式與其遊客行為之實證研究(碩士論文)。中國文化大學。  延伸查詢new window
19.袁薏樺(2003)。體驗行銷、體驗價值與顧客滿意關係之研究(碩士論文)。國立臺北科技大學。  延伸查詢new window
20.陳育慧(2002)。體驗行銷之探索性研究--統一星巴克個案研究(碩士論文)。中國文化大學。  延伸查詢new window
21.楊聖慧(2001)。以體驗行銷之觀點探討網站之虛擬社群經營模式(碩士論文)。銘傳大學。  延伸查詢new window
圖書
1.Norris, R. T.(1941)。The Thoery of Consumer's Demand。New Haven, CT：Yale University Press。  new window
2.Schmitt, B.(2003)。Costumer Experience Management。Wiley。  new window
3.Peter, J. P.、Olson, J. C.(1990)。Consumer Behavior and Marketing Strategy。Irwin, IL：Richard D. Irwin Inc.。  new window
4.Solso, R. L.、吳玲玲(1999)。認知心理學。臺北：華泰書局。  延伸查詢new window
5.黃芳銘(2003)。結構方程模式--理論與應用。五南。  延伸查詢new window
6.Schmitt, Bernd H.、梁曉鶯、王育英(2000)。體驗行銷。經典傳訊文化。  延伸查詢new window
7.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
8.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
9.Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。  new window
10.Lebergott, Stanley(1993)。Pursuing happiness: American consumers in the twentieth century。Princeton, New Jersey：Princeton University Press。  new window
11.Schmitt, B.(1999)。Experience Marketing: How to Get Consumer Sense, Feel, Think, Act, and Relate to Your Company and Brands。New York：The Free Press。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：877（臺灣：875，外國：2） ／ 本年度總使用人次：2042760 ／ 訪客人次（自102年09月）：67847275
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上