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題名：網路購物知覺風險因素之實證研究
書刊名：興國學報
作者：田瑞駒 引用關係／張志雄 引用關係／薛文盛
作者(外文)：Tien, Jui-chu／Chang, Chih-hsiung／Hsueh, Wen-sheng
出版日期：2009
卷期：10
頁次：頁81-97
主題關鍵詞：知覺風險；人口統計變數；涉入程度；降低知覺風險策略；網路購物；Perceived risk；Population statistics variable；Degree of involvement；Strategies for reducing perceived risk；Internet shopping
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期刊論文
1.Bansal, H. S.、Voyer, P. A.(2000)。Word-of-mouth process within a services purchase decision context。Journal of Service Research，3(2)，166-177。  new window
2.Akaah, I. P.、Korgaonka, P. K.(1983)。A Conjoint Investigati-on of the Relative Importance of Ris Relievers in Direct Marketing。Journal of Advertising Research，99，38-44。  new window
3.Ray, M. L.、Batra, R.(1983)。Emotion and Persuasion in Advertising: What We Do and Don’t Know About Affect。Advances in Consumer Research，10，543-548。  new window
4.Childers, T. L.、Rao, A. R.(1992)。The influence of familial and peer-based reference groups on consumer decisions。Journal of Consumer Research，18(3)，198-211。  new window
5.Scherer, Clifford W.、Cho, Hichang(2003)。A Social Network Contagion Theory of Risk Perception。Risk Analysis，23(2)，261-267。  new window
6.Cox, Donald F.、Rich, Stuart U.(1964)。Perceived Risk and Consumer Decision Marketing-The Case of Telephone Shopping。Journal of Marketing Research，1(4)，32-39。  new window
7.Derbiax, C.(1983)。Perceived risk and risk relievers: an empirical investigatio。Journal of economic psychology，3，19-38。  new window
8.Gardner, M. P.、Mitchell, A. A.、Russo, J. E.(1985)。Involvement Strategies For Processing Advertisements。Journal of Advertising，14(2)，4-13。  new window
9.Leigh, J. H.、Menon, A.(1987)。Audience involvement effects on the information processing of umbrella print advertisements。Journal of Advertising，16(3)，3-12。  new window
10.Innis, D. E.、Unnava, H. R.(1991)。The usefulness of product warranties for reputable and new brands。Advances in Consumer Research，18(1)，317-322。  new window
11.Roselius, T.(1971)。Consumer ranking of risk reduction methods。Journal of Marketing，35(1)，56-61。  new window
12.Mitchell, V. W.、Boustani, P.(1994)。A preliminary investigation into pre- and post-purchase risk perception and reduction。European Journal of Marketing，28(1)，56-71。  new window
13.Peter, J. P.、Tarpey, L.(1975)。A comparative analysis of three consumer strategies。Journal of Consumer Research，2(1)，29-37。  new window
14.Darian, J. C.(1987)。In-Home Shopping:Are there Consumer Segmens?。Journal of Retailing，63(2)，163-186。  new window
15.Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing，27(3)，39-50。  new window
16.Taylor, James W.(1974)。The Role of Risk in Consumer Behavior。Journal of Marketing，38(2)，54-60。  new window
17.Van Den Poel, Dirk、Leunis, Joseph(1999)。Consumer Acceptance of the Internet as a Channel of Distribution。Journal of Business Research，45(3)，249-256。  new window
18.Beatty, S. E.、Kahle, L. R.(1988)。Alternative hierarchies of the attitude -behavior relationship: The impact of brand commitment and habit。Journal of Academic Marketing Science，16(3)，1-10。  new window
19.Spence, H. E.、Engel, J. F.、Blackwell, R. D.(1970)。Perceived Risk in Mail-order and Retail Store Buying。Journal of Marketing Research，7(3)，364-369。  new window
20.Kaplan, Leon B.、Szybillo, George J.、Jacoby, Jacob(1974)。Components of Perceived Risk in Product Purchase: A Cross-validation。Journal of Applied Psychology，59(3)，287-291。  new window
21.Plummer, Joseph T.(1974)。The Concept and Application of Life Style Segmentation。Journal of Marketing，38(1)，33-37。  new window
22.Bettman, James R.(1973)。Perceived Risk and Its Components: A Model and Empirical Test。Journal of Marketing Research，10(2)，184-190。  new window
23.Mitchell, V. W.、Greatorex, M.(1993)。Risk perception and reduction in the purchase of consumer services。The Service Industries Journal，13(4)，179-200。  new window
24.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research，21(1)，119-134。  new window
25.Rothschild, Michael L.(1984)。Perspectives on involvement: Current problems and future directions。Advances in Consumer Research，11(1)，216-217。  new window
26.Slama, M. E.、Tashchian, A.(1985)。Selected socioeconomic and demographic characteristics associated with purchasing involvement。Journal of Marketing，49(1)，72-82。  new window
27.Greenwald, Anthony G.、Leavitt, Clark(1984)。Audience Involvement in Advertising: Four Levels。Journal of Consumer Research，11(1)，581-592。  new window
28.Andrews, J. Craig、Durvasula, Srinivas、Akhter, Syed H.(1990)。A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research。Journal of Advertising，19(4)，27-40。  new window
29.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research，30(1)，7-27。  new window
30.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
31.Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing，47(3)，69-81。  new window
32.Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research，15(2)，210-224。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research，(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
學位論文
1.宋向陽(1995)。消費者知覺風險與降低風險策略關聯性之研究--以台北地區民眾自用小汽車之購買決策為例(碩士論文)。國立交通大學。  延伸查詢new window
2.林凌仲(2001)。網路消費者知覺風險的模糊測度與風險趨避策略之研究(碩士論文)。義守大學。  延伸查詢new window
3.李雙華(1998)。網路購物消費者降低知覺風險之研究(碩士論文)。大葉大學，彰化。  延伸查詢new window
4.陳銘祥(2001)。消費者類型與知覺風險對網際網路購物意願影響之研究(碩士論文)。銘傳大學。  延伸查詢new window
5.焦經隆(2003)。女性消費者產品涉入對知覺風險、資訊搜尋及散佈之影響--以『健康食品』為例(碩士論文)。國立成功大學。  延伸查詢new window
6.黃賢章(2004)。網路購物付費方式與消費者知覺風險之研究(碩士論文)。立德管理學院，臺南縣。  延伸查詢new window
7.賴志榮(1987)。消費者知覺風險與個人屬性、生活型態的關係及降低風險策略有效性之研究(碩士論文)。國立交通大學。  延伸查詢new window
8.沈建良(2002)。影響網路購物行為的因素--從理性與非理性觀點探討(碩士論文)。東吳大學。  延伸查詢new window
9.詹琇蓉(2001)。產品涉入、消費者特性與情境對網路購物之知覺風險影響分析(碩士論文)。國立成功大學。  延伸查詢new window
10.李定家(2000)。網路購物之降低風險策略研究(碩士論文)。國立中央大學。  延伸查詢new window
11.陳廣山(2000)。人格特質與人口統計變數對網路購物知覺風險、降低知覺風險策略之影響(碩士論文)。國立交通大學。  延伸查詢new window
12.林如瑩(2000)。風險降低策略於網路購物之研究--以實驗室實驗法探討(碩士論文)。國立中央大學。  延伸查詢new window
13.彭玉賢(1999)。從區位理論探討網路購物與電視購物對台灣店鋪購物的影響--由消費者角度分析之(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Berelson, Bernard、Steiner, Gary Albert(1964)。Human Behavior. An Inventory of Finding。New York：Harcour：Brace & World。  new window
2.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
3.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
圖書論文
1.Guseman, D. S.(1981)。Risk perception and risk reduction in consumer services。Marketing of services。Chicago, IL：American Marketing Association。  new window
2.Houston, M. J.、Rothschild, M. L.(1978)。Conceptual and methodlogical perspectives in involvement。Research Frontiers in Marketing：Dialogus and Directions。Chicago：America Marketing Association。  new window
3.Cunningham, Scott M.(1967)。The Major Dimensions of Perceived Risk。Risk Taking and Information Handling in Consumer Behavior。Harvard University Press。  new window
4.Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago：American Marketing Association。  new window
 
 
 
 
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