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題名:休閒農場遊客所知覺的關係投資與關係品質的關聯
書刊名:運動休閒餐旅研究
作者:顏財發劉修祥 引用關係
作者(外文):Yen, Tsai-faLiu, Hsiou-hsiang
出版日期:2009
卷期:4:1
頁次:頁96-109
主題關鍵詞:人際溝通滿意信任Interpersonal communicationSatisfactionTrust
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:41
本文主要探討顧客關係投資與關係品質的關聯性,以高雄小港休閒農業區內休閒農場遊客爲實證母體,利用問卷調查法取得348個有效樣本。分析結果顯示,量表具有良好的信度與效度,假設模式有效且具有良好的解釋力,關係投資與關係品質具有顯著關聯性,人際溝通是預測關係品質較佳的預測變數,對滿意的影響較大。最後,本文依據分析結果提出理論意涵與管理意涵。
This study explored visitors' perceptions of the association between relationship investment and relationship quality in leisure farm. Visitors in Kaohsiung Xiao-gong leisure area were selected as empirical population. A questionnaire survey was conducted and totally 348 valid questionnaires were received. The results indicated that there is a good reliability and validity of our survey instrument; the proposed model was valid and had a highly explaining power. The association between relationship investment and relationship quality was strongly significant. Interpersonal communication was a better predictor for relationship quality and had a higher impact on satisfaction. Finally, theoretical applications and managerial applications were offered based on the results of our study.
期刊論文
1.Peterson, Robert A.(1995)。Relationship marketing and the consumer。Journal of the Academy of Marketing Science,23(4),278-281。  new window
2.Beatty, S. E.、Mayer, M. L.、Coleman, J. E.、Reynolds, K. E.、Lee, J.(1996)。Customer-sales associate retail relationships。Journal of Retailing,72(3),223-247。  new window
3.Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science,26(2),101-114。  new window
4.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
5.Kumar, Nirmalya、Scheer, Lisa K.、Steenkamp, Jan-Benedict E. M.(1995)。The Effects of Perceived Interdependence on Dealer Attitudes。Journal of Marketing Research,32(3),348-356。  new window
6.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
7.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
8.Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing,54(1),42-58。  new window
9.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
10.De Wulf, Kristof、Odekerken-Schröder, Gaby J.、Iacobucci, Dawn(2001)。Investments in consumer relationships: A cross-country and cross-industry exploration。Journal of Marketing,65(4),33-50。  new window
11.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
12.Westbrook, Robert A.(1981)。Sources of Consumer Satisfaction with Retail Outlets。Journal of Retailing,57(3),68-85。  new window
13.Chen T. Y.、Chen, C. C.(2004)。The influential factors of customer satisfaction, trust and commitment: the case of bank’s customers。Commerce & Management Quality,5,349-375。  new window
14.De Wulf, K. D.、Odekerken-Schroder, G.(2003)。Assessing the impact of a retailer’s relationship efforts on consumers' attitudes and behavior。Journal of Retailing and Consumer Servicess 10,10,95-108。  new window
15.Goodman, L. E.、Dion, P. A.(2001)。The determinations of commitment in the distributor-manufactxirer relationship。Industrial Marketing Management,30,287-300。  new window
學位論文
1.Hong, W. W.(2005)。A study of the relationship investment and relationship project ability: in Cease of service business(-)。Feng-chia University。  new window
圖書
1.吳明隆(2004)。SPSS統計應用實務。文魁資訊股份有限公司:松崗出版社。  延伸查詢new window
其他
1.The Directorate General of Budget, Accounting and Statistics of Executive Yuan(2004),http://eng.dgbas.gov.tw/ct.asp?xItem=9171&CtNode=2034。  new window
 
 
 
 
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