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題名:政府行銷的理念與實踐
書刊名:文官制度
作者:黃俊英
作者(外文):Huang, Jun-ying
出版日期:2009
卷期:1:4
頁次:頁1-24
主題關鍵詞:政府行銷顧客導向民眾導向行銷組合策略聯盟Government marketingCustomer orientationMarketing mixStrategic alliance
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:17
  • 點閱點閱:66
期刊論文
1.行政院經濟建設委員會(20090600)。觀光拔尖領航方案。臺灣經濟論衡,7(6),14-19。  延伸查詢new window
2.黃俊英(19931000)。民眾導向的為民服務。研考雙月刊,17(5)=177,73-77。  延伸查詢new window
3.賀先蕙(2007)。紐西蘭更賣頂級體驗。商業周刊,1027,72-76。  延伸查詢new window
4.賀先蕙(2007)。把國家當品牌經營。商業周刊,1027,78-80。  延伸查詢new window
5.羅家良(2009)。外界對於新加坡公務體系的幾個迷思。T&D飛訊季刊,9,3-7。  延伸查詢new window
6.Keefe, L.(2008)。Marketing Defined。Marketing News,42(1),28-9。  new window
7.Lauterborn, Robert F.(1990)。New Marketing Litany: Four P's Passe; C-Words Take Over。Advertising Age,61(41),26。  new window
8.Altman, John A.、Petkus, E. Jr.(1994)。Toward a Stakeholder-Based Policy Process: An Application of the Social Marketing Perspective to Environmental Policy Development。Policy Sciences,27(1),37-51。  new window
9.Snavely, Keith(1991)。Marketing in the Government Sector: A Public Policy Model。American Review of Public Administration,21(4),311-326。  new window
10.Shapiro, B.(1973)。Marketing for Nonprofit Organizations。Harvard Business Review,51(5),223-232。  new window
11.Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing,33(1),10-15。  new window
12.Kotler, Philip、Zaltman, Gerald(1971)。Social marketing: An approach to planned social change。Journal of Marketing,35(3),3-12。  new window
會議論文
1.黃俊英(1991)。政府公共服務的行銷策略。服務業現代化行銷策略研討會,中華民國市場拓展學會 。台北。  延伸查詢new window
圖書
1.Mokwa, M.、Permut, S.(1981)。Government Marketing: Theory and Practice。New York:Pragger Publishers。  new window
2.Kotler, Philip、Lee, Nancy(2007)。Marketing in the Public Sector: A Roadmap for Improved Performance。Upper Saddle River, New Jersey:Pearson Education。  new window
3.趙中生、李勇(2003)。中國城市營銷實戰。北京:中國物資出版社。  延伸查詢new window
4.劉彥平(2005)。城市營銷戰略。北京:中國人民大學出版社。  延伸查詢new window
5.Kotler, Philip、Clarke, Roberta N.(1986)。Marketing for Health Care Organizations。Prentice-Hall, Inc.。  new window
6.Kotler, Philip、Fox, Karen F. A.(1985)。Strategic Marketing for Educational Organizations. Engewood Cliffs。Englewood Cliffs, NJ:Prentice-Hall。  new window
7.Lovelock, C. H.、Weinberg, C. B.(1981)。Marketing for Public and Nonprofit Managers。New York:John Wiley。  new window
8.Wells, L. T.、Wint, A. G.(2000)。Marketing a Country: Promotion as a Tool for Attracting Foreign Investment。Washington, DC:IFC-International Finance。  new window
9.Gold, John R.、Ward, Stephen V.(1994)。Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions。New York:John Wiley & Sons。  new window
10.Coffman, Larry L.(1986)。Public-Sector Marketing: A Guide for Practitioners。New York:Wiley。  new window
11.Kotler, P.、Hamlin, M. A.、Rein, I.、Haider, D. H.(2002)。Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations。John Wiley & Sons。  new window
12.郭思妤、Kotler, Philip、Roberto, Ned、Lee, Nancy(2007)。科特勒談政府如何做行銷。臺北:台灣培生教育出版股份有限公司。  延伸查詢new window
13.汪明生、馬群傑(2007)。地區行銷理論與實證 : 公共事務管理觀點。臺北:巨流。new window  延伸查詢new window
14.Kotler, P.、Jatusripitak, S.、Maesincee, S.(1997)。The Marketing of Nations: A Strategic Approach to Building National Wealth。New York:Free Press。  new window
15.Kotler, P.、Rein, I.、Haider, H.(1993)。Marketing Places: Attracting Investment Industry and Tourism to Cities, States, and Nations。Singapore:New York:John Wiley and Sons:The Free Press。  new window
16.黃俊英(2007)。行銷學的世界。臺北市:天下遠見。  延伸查詢new window
17.Osborne, David、Gaebler, Ted(1992)。Reinventing Government: How the Enterpreneurial Spirit is Transforming the Public Sector。Addison-Wesley Publishing Company, Inc.。  new window
18.Kotler, Philip、Roberto, Ned、Lee, Nancy(2002)。Social Marketing: Improving the Quality of Life。Thousand Oaks, California:San Francisco, CA:Sage Publications:Jossey-Bass。  new window
19.Osborne, David、Gaebler, Ted、劉毓玲(1993)。新政府運動。台北:天下文化。  延伸查詢new window
20.Crompton, J. L.、Lamb, C. W. Jr.(1986)。Marketing Government and Social Services。New York:John Wiley & Sons。  new window
21.翁興利(2004)。政策規劃與行銷。臺北市:華泰文化事業股份有限公司。  延伸查詢new window
22.Kotler, Philip、Keller, Kevin L.(2009)。Marketing Management。Pearson。  new window
其他
1.林克倫(20070805)。大陸計劃生育標語捨血腥改溫情。  延伸查詢new window
2.李樹人(20040719)。另類防愛滋老流鶯變宣導尖兵。  延伸查詢new window
3.楊沖(20080428)。精壯減重全國員警減掉45280 公斤。  延伸查詢new window
圖書論文
1.黃俊英(1999)。公共服務的行銷。行銷學。華泰。  延伸查詢new window
 
 
 
 
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