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題名：從美國有線電視經驗，思考臺灣雙寡占系統競爭未來
書刊名：傳播與管理研究
作者：曾國峰 引用關係
作者(外文)：Tseng, Kuo-feng
出版日期：2010
卷期：9:2
頁次：頁3-48
主題關鍵詞：有線電視；多樣化；價格；雙寡占；競爭；Competition；Cable television；Duopoly；Price；Diversity
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:18
  • 點閱點閱:59
《摘要》 本研究比較88家雙寡占與191家獨占的美國有線電視系統，結果發現收視戶數目與住戶密度是影響雙寡占市場能否維持的主要因素；一區兩家雙寡占的有線電視系統比一區獨占的系統，提供較低的基本月費、較多的頻道數目與多樣化的選擇；不過，同時也發現，雙寡占有線電視系統的競爭時間愈久、兩者規模大小差距愈大，競爭強度將愈減弱，市場行為會愈趨近於獨占系統。從美國例子可知，由於自然獨占的特性，台灣有線電視系統彼此互跨經營區的可能性不大，主管機關NCC應該儘量排除其他的進入障礙，例如，來自電信固網業者所提供的數位互動視訊服務，讓有線電視系統面對更多的競爭對手，未來才可能增加消費者福利。
《Abstract》 This study analyzed 88 duopoly and 191 monopoly US cable TV systems and found that the degree of overlap was mainly associated with the number of subscribers and the household density in the franchise areas. The competition of duopoly cable systems resulted in better consumer welfare, such as lower monthly prices, more programming channels and diversities. However, the intensity of competition declined as the relative size between the incumbent and new entrant became bigger and the duopolistic cable systems operated for a longer time. From the experiences of the US case, since the characteristics of natural monopoly, it is almost impossible for cable systems to enter each other’s franchise areas in Taiwan. NCC (National Communication Commission) should create incentives of duopoly from other industries, such as, the possible duopoly competition from the interactive video service of telephone companies, to increase more consumer welfare.
期刊論文
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50.Wirth, M.(1987)。Comment on “the policy of exclusive franchise in cable TV。Journal of Broadcasting and Electronic Media，31(1)，pp.98-101。  new window
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會議論文
1.Ross,J.and Dertouzous,J.(1979)。The evolution of one newspaper cities.。Washing D.C.GPO。  new window
研究報告
1.FCC(2000)。In the matter of annual assessment of the status of competition in markets for the delivery of video programming.。  new window
2.FCC(2009)。In the matter of annual assessment of the status of competition in markets for the delivery of video programming。  new window
3.FCC(2009)。In the Matter of Implementation of Section 3 of the CableTelevision Consumer Protection and Competition Act of 1992.。  new window
4.Singer,H.(2008)。Does clustering by incumbent cable MSOs deter entry by overbuilders?。  new window
5.Smiley,A.(1986)。Direct competition among cable TV systems。Washington,DC。  new window
圖書
1.Litman, B. R.(1998)。The Motion Picture Mega-Industry。Boston：Allyn and Bacon。  new window
2.Scherer, Frederic M.、Ross, David(1990)。Industrial Market Structure and Economic Performance。Houghton Mifflin Company。  new window
3.(1994)。County and City Data Book。  new window
4.Merline,J.Davidson,D,and Pierre,E.(1990)。How to get better cable TV at lower prices。Consumers’ Research。  new window
5.Noam,E.(1985)。Economies of scale in cable TV: a multiproduct analysis。Video Media Competition: Regulation, Economics, and Technology。  new window
6.(1998)。Television and Cable Factbook。  new window
7.Tirole, J.(1997)。The Theory of Industrial Organization。Cambridge, MA：MIT Press。  new window
8.Webb,K.(1983)。The Economics of Cable TV。Lexington。  new window
 
 
 
 
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