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題名：有線電視系統業者經營效率之探討
書刊名：管理評論
作者：張美玲 引用關係／王國樑 引用關係
作者(外文)：Chang, Mei-lin／Wang, Kuo-liang
出版日期：2004
卷期：23:4
頁次：頁45-64
主題關鍵詞：技術效率；規模效率；資料包絡分析法；Tobit截斷迴歸方法；Technical efficiency；Scale efficiency；Data envelopment analysis；Tobit censored regression model
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(11) 博士論文(1) 專書(0) 專書論文(1)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:53
  • 點閱點閱:50
根據2000年有線電視系統業者調查資料，本文先以資料包絡分析法評估個別系統業者的技術效率，然後應用Tobit迴歸方法探討影響有線電視系統業者技術效率的因素。評估結果顯示，系統業者之間的經營效率差異相當顯著，且大部份系統業者在資源運用效率上仍有相當大改善空間。迴歸結果發現，在有兩家系統業者存在的經營區裡，系統業者的技術效率會較低；都市地區系統業者比其他地區業者更有效率；經營規模與技術效率間具有正的半對數關係；大型顧客比率及自製頻道數目與技術效率具有正向關係；寬頻網路架設對技術效率之影響為負的。
Based on the data of Taiwan's cable system operators in 2000, this paper first uses DEA to assess technical efficiency of cable operators, and then applies the Tobit censored regression to investigate the determinants of technical efficiency. The empirical results show that the differences among cable operators' efficiency estimates are significant and there exists an ample space for most of them to improve their efficiency. Cable operators located in urban areas are more efficient than those in other areas. A cable operator's size, the ratio of community or apartment-building subscribers to total subscribers and the number of self-programming channels have positive impacts while the degree of competition and the quality of cable service have negative impacts on technical efficiency.
期刊論文
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17.古永嘉、吳世勛(19950700)。以DEA模式評估我國商業銀行之經營效率。管理與系統，2(2)，145-165。new window  延伸查詢new window
18.黃旭男、林進財、張元哲(19970700)。郵政總局分支機構經營效率及效率變動之評估。交大管理學報，17(2)，125-144。new window  延伸查詢new window
19.Andersen, Per、Petersen, Niels Christian(1993)。A procedure for ranking efficient units in data envelopment analysis。Management Science，39(10)，1261-1264。  new window
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會議論文
1.張靜貞、謝宗權(1995)。臺灣地區農會信用部經營效率分析--資料包絡分析法之應用。臺灣經濟學會年會，411-439。  延伸查詢new window
學位論文
1.劉育碩(1998)。銀行經營效率與組織結機：資料包絡分析法之應用(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
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16.行政院新聞局(2000)。廣播電視白皮書。廣播電視白皮書。沒有紀錄。  延伸查詢new window
17.行政院新聞局(2001)。廣播電視白皮書。臺北：行政院新聞局。  延伸查詢new window
18.行政院新聞局(2002)。廣播電視白皮書。廣播電視白皮書。沒有紀錄。  延伸查詢new window
19.行政院新聞局(2004)。廣播電視白皮書。廣播電視白皮書。沒有紀錄。  延伸查詢new window
20.Caves, R. E.(1992)。Industrial Efficiency in Six Nations。Industrial Efficiency in Six Nations。Cambridge。  new window
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圖書論文
1.Lovell, C. A. K.(1993)。Production Frontiers and Productive Efficiency。The Measurement of Productive Efficiency--techniques and applications。New York：Oxford University Press。  new window
 
 
 
 
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