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題名:觀光衝擊、整體利益知覺與觀光發展態度之關係
書刊名:管理實務與理論研究
作者:張淑青黃元直
作者(外文):Chang, Su-chingHuang, Yuan-chih
出版日期:2010
卷期:4:3
頁次:頁98-119
主題關鍵詞:觀光衝擊知覺社會交換理論觀光發展態度Tourism impactsSocial exchange theoryTourism development attitudes
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(14) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:14
  • 共同引用共同引用:135
  • 點閱點閱:102
本研究目的主要從社會交換理論之觀點,以結構方程模式途徑(SEM)來探索澎湖居民對觀光衝擊、整體利益知覺與觀光發展態度之間的關係。本研究採用判斷抽樣方法,選擇馬公本島的居民作為研究樣本,建構以觀光衝擊爲前因變項、以整體利益知覺爲中介變項,以觀光發展支持度影響爲結果變項之線性結構關係模式加以驗證。研究發現「觀光衝擊知覺→整體利益知覺→觀光發展支持度」之線性結構因果模式是顯著的,包括經濟利益、社會文化利益、社群態度、設施服務等四個觀光衝擊正面因素對整體利益知覺產生直接顯著的正向影響;而古蹟與治安、擁擠紛擾、環境危害等三個觀光衝擊負面因素對整體利益知覺並未產生直接顯著的負向影響。此外,本研究亦發現整體利益知覺對觀光發展支持度存有高度正向影響關係,驗證「社會交換理論」在觀光實務應用的價值,研究結果提供相關單位作爲發展觀光政策的建議與參考。
The purpose of this study was to introduce the viewpoint of social exchange theory and adopt the structural equation modeling (SEM) for exploring the relationships between residents' perceptions toward tourism impacts, overall benefit perception and tourism development attitudes in Penghu. The residents who lived in Makung were selected as study samples. This study constructed a structural cause-effect model which takes the tourism impacts as the antecedents, overall benefit perception as the mediated variable, and tourism development support as the effect variable in order to test their relationships. The findings of this study indicate that the structural cause-effect model is significant and those positive impact factors of economy benefit, social and culture benefit, facilities and physical services and community attitudes have significant positive effects on overall benefit perception; while three negative impact factors of historic sites and public security, crowding and congestion and negative environment have no significant negative effects on overall benefit perception. Besides, it also found that the overall benefit perception has significant positive and high effect on tourism development support. The social exchange theory is partially verified for wroth of tourism implication. On the basis of the research results, the ample and concrete suggestions and references of tourism development are offered for related organizations.
期刊論文
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2.Gilbert, D.、Clark, M.(1997)。An exploratory examination of urban tourism impact, with Reference to residents, attitudes, in the cities of Canterbury and Guildford。Cities,14(1),343-352。  new window
3.葉碧華、翁廷碩、吳忠宏、黃宗成(20041000)。雲嘉南濱海國家風景區觀光衝擊之研究:以嘉義縣布袋鎮店家認知為例。旅遊健康學刊,3(1),1-16。new window  延伸查詢new window
4.Lee, C. K.、Back, K. J.(2006)。Examining structural relationships among perceived impact, benefit, and support for casino development based on 4 year longitudinal data。Tourism Management,27(3),466-480。  new window
5.Perdue, R. R.、Long, P. T.、Allen, L.(1987)。Rural resident tourism perceptions and attitudes。Annals of Tourism Research,14(3),420-429。  new window
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7.Ap, J.(1990)。Residents' perceptions research on the social impacts of tourism。Annals of Tourism Research,17(4),610-616。  new window
8.吳宗瓊(20030300)。觀光發展階段與產業依賴程度對觀光衝擊認知影響之探討。戶外遊憩研究,16(1),45-61。new window  延伸查詢new window
9.Jurowski, C.、Uysal, M.、Williams, D. R.(1997)。A theoretical analysis of host community resident reactions to tourism。Journal of Travel Research,36(2),3-11。  new window
10.Lindberg, K.、Johnson, R. L.(1997)。Modeling resident attitudes toward tourism。Annals of Tourism Research,24(2),402-424。  new window
11.Kuvan, Y.、Akan, P.(2005)。Residents' attitudes toward general and forest-related impacts of tourism: The case of Belek Antalya。Tourism Management,26(5),691-706。  new window
12.Teye, V.、Sönmez, S. F.、Sirakaya, E.(2002)。Residents' attitudes toward tourism development。Annals of Tourism Research,29(3),668-688。  new window
13.Lankford, S. V.、Howard, D. R.(1991)。Developing a tourism impact attitude scale。Annals of Tourism Research,21(1),121-139。  new window
14.Perdue, Richard R.、Long, Patrick T.、Allen, Lawrence R.(1990)。Resident Support for Tourism Development。Annals of Tourism Research,17(4),586-599。  new window
15.Ap, J.(1992)。Residents' perceptions on tourism impacts。Annals of Tourism Research,19(4),665-690。  new window
16.江香樺、顏家芝(20040300)。北投居民對觀光再發展影響之認知與態度研究。觀光研究學報,10(1),39-61。new window  延伸查詢new window
17.陳思倫、郭柏村(19950700)。觀音山風景區居民對觀光開發影響認知之研究。觀光研究學報,1(2),48-58。new window  延伸查詢new window
18.吳忠宏、黃宗成、洪常明(20050900)。澎湖居民對生態旅遊知覺與發展生態旅遊態度關係之研究。戶外遊憩研究,18(3),1-30。new window  延伸查詢new window
19.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
20.Gursoy, Dogan、Rutherford, Denney G.(2004)。Host attitudes toward tourism: An improved structural model。Annals of Tourism Research,31(3),495-516。  new window
21.Gursoy, Dogan、Kim, Kyungmi、Uysal, Muzaffer(2004)。Perceived impacts of festivals and special events by organizers: an extension and validation。Tourism Management,25(2),171-181。  new window
22.Ko, Dong-Wan、Stewart, William P.(2002)。A Structural equation model of residents' attitudes for tourism development。Tourism Management,23(5),521-530。  new window
23.Bulter, R. W.(1980)。The concept of a tourist area cycle of evolution: Implications for management of resources。Canadian Geographer,24(1),5-12。  new window
24.Gursoy, D.、Jurowski, C.、Uysal, M.(2002)。Resident attitudes: A structural modeling approach。Annals of Tourism Research,29(1),79-105。  new window
25.歐聖榮、顏宏旭(19941200)。金門地區觀光發展衝擊認知之研究。戶外遊憩研究,7(4),61-89。new window  延伸查詢new window
26.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
27.Yoon, Yooshik、Gursoy, Dogan、Chen, Joseph S.(2001)。Validating a tourism development theory with structural equation modeling。Tourism Management,22(4),363-372。  new window
28.Napier, T. L.、Bryant, E. G.(1980)。Attitudes toward outdoor recreation development: An application of social exchange theory。Leisure Sciences,3(2),69-187。  new window
29.Bachleitner, R.、Zins, A. H.(1999)。Cultural Tourism in Rural Communities: The Residents' Perceptive。Journal of Business Research,44,199-209。  new window
30.Carmichael, B. A.(2000)。A matrix model for resident attitudes and behaviours in a rapidly changing tourist area。Tourism Management,21(6),601-611。  new window
會議論文
1.李明儒、陳雅玲、陳月圓、賀詩堯(2003)。彰湖居民對發展生態觀光與環境衝撃的認知301-310。  延伸查詢new window
研究報告
1.邊瑞芬(2001)。從社會交換理論的觀點分析社區居民對主題樂園觀光產業的支持感:以后里月眉樂園爲例的探討。  延伸查詢new window
2.Honey, M.(2003)。Giving a grade to Costa Rica's green tourism。New York。  new window
圖書
1.Pearce, P. L.(1982)。The Social Psychology of Tourist Behavior。Oxford:Pergamon Press。  new window
2.陳正昌、程炳林、陳新豐、劉子鍵(2004)。多變量分析方法--統計軟體應用。台北市:五南圖書出版股份有限公司。  延伸查詢new window
3.Blau, P. M.(1964)。Exchange and Power in Social Life。New York:John Wiley and Sons。  new window
4.Ritzer, George(1983)。Sociological Theory。New York:Alfred A. Knopf。  new window
5.Turner, Jonathan H.(1986)。The structure of sociological theory。Dorsey Press。  new window
6.Mathieson, Alister、Wall, Geoffrey(1982)。Tourism: Economic, Physical And Social Impacts。Longman。  new window
7.Turner, J. H.(1978)。The Structure of Sociological Theory (revised ed.)。Belmont, Calif。  new window
其他
1.澎湖縣政府(2010)。介紹澎湖-人口,http://www.penghu.gov.tw/chinese/01intro/03people.asp, 20100222。  延伸查詢new window
 
 
 
 
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