臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：產品來源國對衝動性購買之影響
書刊名：企業管理學報
作者：莊世杰 引用關係／鄭尹惠／王穗敏
作者(外文)：Chuang, Shih-chieh／Cheng, Yin-hui／Wang, Sui-min
出版日期：2011
卷期：88
頁次：頁23-38
主題關鍵詞：衝動性購買；製造來源國；設計來源國；國家形象；Impulse buying；Country of manufacture；Country of design；Country image
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:11
  • 點閱點閱:177
由於消費者的日常生活之中，常伴隨著衝動性的購買行為，消費者衝動性購買行為常被認定是較為負面的行為；即使如此，消費者從事衝動性購買行為仍日漸普遍，隨著社會的變遷，影響因素比以往更為複雜。數十年來關於衝動性購買的議題，已被廣泛研究，但探討產品來源國對衝動性購買所造成的影響則較少，本研究則針對此，作更進一步的研究。本研究主要透過自變數（來源國家）與依變數（衝動性購買）之間的關係，探討來源國對衝動性購買的影響，因此採用2x3的兩因子實驗設計，包括二個來源國產品整體印象（正向／負向）、三種衝動性消費產品（手錶、牛仔褲、太陽眼鏡）共計六個實驗組。本研究建構三個實驗結果均支持正向來源國產品比負向來源國產品產生較高衝動性購買。
Even impulse buying is usually deemed as a negative behavior, Impulse buying is becoming more common than ever in our routine life. With the social transition, the factors to affect consumers' impulse buying are more complicate than ever. In the past decades, previous research on impulse buying has explored extensive areas. However, scant research has explored the impact of country-of-origin (COO) on impulse buying, which is our main agenda in the present research. This research explores the impact of COO on impulse buying through examining the relationship between COO & impulse buying. A 2 (COO image: positive/negative) x 3 (impulse buying products: watches/sunglasses/jeans) factorial design is conducted. All experimental outcomes support that consumers will be more likely to impulsely buy positive COO products than negative COO products.
期刊論文
1.Pereira, A.、Hsu, C. C.、Kundu, S. K.(2005)。Country-of-origin image: measurement and cross-national testing。Journal of Business Research，58(1)，103-106。  new window
2.Schooler, R. D.(19651100)。Product Bias in the Central American Common Market。Journal of Marketing Research，2(4)，394-397。  new window
3.Tse, David K.、Gorn, Gerald J.(1993)。An Experiment on The Salience of Country-of-Origin in The Era of Global Brands。Journal of International Marketing，1(1)，57-76。  new window
4.Rook, Dennis W.、Fisher, Robert J.(1995)。Normative Influences on Impulsive Buying Behavior。Journal of Consumer Research，22(3)，305-313。  new window
5.Samiee, Saeed(1994)。Customer evaluation of products in a global market。Journal of International Business Studies，25(3)，579-604。  new window
6.Vohs, K. D.、Faber, R. J.(2007)。Spent resources: Self regulatory resource availability affects impulse buying。Journal of Consumer Research，33(4)，537-547。  new window
7.Bilkey, Warren J.、Nes, E. B.(1982)。Country-of-origin effects on product evaluations。Journal of International Business Studies，13(1)，89-100。  new window
8.Peterson, Robert A.、Jolibert, Alain J. P.(1995)。A meta-Analysis of Country-of-Origin Effects。Journal of International Business Studies，26(4)，883-900。  new window
9.Ahmed, Sadrudin A.、D'Astous, Alain(1996)。Country-of-Origin and Brand Effects: A Multi-Dimensional and Multi-Attribute Study。Journal of International Consumer Marketing，9(2)，93-115。  new window
10.Han, C. M.、Terpstra, V.(1988)。Country-of-origin effects for uni-national and bi-national products。Journal of International Business Studies，19(2)，235-255。  new window
11.Narayana, C. L.(1981)。Aggregate Images of American and Japanese Products: Implications on International Marketing。Columbia Journal of World Business，16(2)，31-35。  new window
12.陳銘慧(20010600)。衝動性購買之行為特徵與影響因素。德明學報，17，59-74。  延伸查詢new window
13.Stern, Hawkins(1962)。The Significance of Impulse Buying Today。Journal of Marketing，26(2)，59-62。  new window
14.Wood, Michael(1998)。Socio-economic Status, Delay of Gratification, and Impulse Buying。Journal of Economic Psychology，19(3)，295-320。  new window
15.Ahmed, Zafar U.、Johnson, James P.、Yang, Xia、Fatt, Chen Kheng、Teng, H. S.、Boon, L. C.(2004)。Does country of origin matter for low-involvement products?。International Marketing Review，21(1)，102-120。  new window
16.林建煌、莊世杰、龔昶元、賴志松(20050300)。消費者行為中衝動性購買的前因與後果之模型探討。商管科技季刊，6(1)，47-68。new window  延伸查詢new window
17.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
18.Chao, P.(1993)。Paritioning Country of Origin Effects: Consumer Evaluation of a Hybrid Product。Journal of International Business Studies，24(2)，291-307。  new window
19.Brodowsky, G. H.、Tan, J.、Meilich, O.(2004)。Managing Country-of-Origin Choices: Competitive Advantages and Opportunities。International Business Review，13，729-748。  new window
20.Iyer, G. R.、Kalita, J. K.(1997)。The Impact of Country-of-Origin and Country-of-Manufacture Clueson Consumer Perceptions of Quality and Value。Journal of Global Marketing，11(1)，7-28。  new window
21.Samantha, Kumara, P. A.、Canhua, K.(2010)。Perceptions of Country of Origin: an Approach to Identifying Expectations of Foreign Products。Brand Management，17(5)，343-353。  new window
22.Nagashima, A.(1970)。A Comparison of Japanese Business。Journal of Marketing，34，68-74。  new window
23.Orbaiz, L. V.、Papadopoulos, N. G.(2003)。Toward a Model of Consumer Receptivity of Foreign and Domestic Products。Journal of International Consumer Marketing，15(3)，101-126。  new window
24.Rook, D. W.(1987)。The Buying Impluse。Journal of Consumer Research，14，189-199。  new window
會議論文
1.Olson, Jerry C.、Jacoby, Jacob(1972)。Cue Utilization in the Quality Perception Process。Third Annual Conference of the Association for Consumer Research。Association for Consumer Research。167-179。  new window
圖書
1.Mowen, John C.(1990)。Consumer behavior。New York, NY：Macmillan。  new window
2.Valey, R.(2006)。Retail Product Management: Buying and Merchandising。London：Routledge。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1427（臺灣：1420，外國：8） ／ 本年度總使用人次：2488187 ／ 訪客人次（自102年09月）：68301739
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上