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題名:從行為透視模型探討影響衝動性購買之行為觀點、人格特質及產品效益之因素
書刊名:行銷評論
作者:陳冠仰 引用關係蕭至惠 引用關係林廉凱
作者(外文):Chen, Kuan-yangHsiao, Chih-huiLin, Lain-kai
出版日期:2021
卷期:18:2
頁次:頁105-138
主題關鍵詞:人格特質產品效益衝動性購買行為透視模型模糊層級程序分析法Personality traitProduct benefitImpulse buyingBehavioral perspective modelFuzzy analytic hierarchy process
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:23
  • 點閱點閱:5
期刊論文
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28.Lin, Y. H.、Chen, C. Y.(2012)。Adolescents' impulse buying: susceptibility to interpersonal influence and fear of negative evaluation。Social Behavior and Personality: An International Journal,40(3),353-358。  new window
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33.Rezaei, S.、Ali, F.、Amin, M.、Jayashree, S.(2016)。Online impulse buying of tourism products: the role of web site personality, utilitarian and hedonic web browsing。Journal of Hospitality and Tourism Technology,7(1),60-83。  new window
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40.Bellenger, D. N.、Robertson, D. H.、Hirschman, E. C.(1978)。Impulse buying varies by product。Journal of Advertising Research,18(6),15-18。  new window
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44.Saad, M.、Metawie, M.(2015)。Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies。Journal of Business and Management Sciences,3(2),69-77。  new window
45.Sohn, H. K.、Lee, T. J.(2017)。Tourists' impulse buying behavior at duty-free shops: the moderating effects of time pressure and shopping involvement。Journal of Travel & Tourism Marketing,34(3),341-356。  new window
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50.Ahn, J.、Lee, S. L.、Kwon, J.(2020)。Impulsive buying in hospitality and tourism journals。Annals of Tourism Research,82。  new window
51.Khachatryan, H.、Rihn, A.、Behe, B.、Hall, C.、Campbell, B.、Dennis, J.、Yue, C.(2018)。Visual Attention, Buying impulsiveness, and Consumer Behavior。Marketing Letters,29(1),23-35。  new window
52.Su, C. S.、Lu, P. H.(2018)。A study of the factors influencing customers' impulse buying behavior in restaurants。Advances in Hospitality & Tourism Research,6(1),47-67。  new window
53.Prentice, C.、Wong, I. A.(2016)。Embracing or fighting the urge: A multilevel investigation on casino service, branding and impulsive gambling。International Journal of Hospitality Management,56,109-118。  new window
54.Ahmad, S.、Ahmad, F.(2016)。The role of personality in impulse buying behavior。Jindal Journal of Business Research,5(1),26-50。  new window
55.Dittmar, H.(2005)。A new look at "compulsive buying": Self-discrepancies and materialistic values as predictors of compulsive buying tendency。Journal of Social and Clinical Psychology,24(6),832-859。  new window
56.Dittmar, H.(2005)。Compulsive Buying: A growing concern? and examination of gender, age, and endorsement of materialistic values as predictors。British Journal of Psychology,96(4),467-491。  new window
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會議論文
1.林廉凱、蕭至惠、吳泓怡(2014)。衝動性購買影響因素之重要性分析。第16屆電子商務與網路行銷學術研討會,127-152。  延伸查詢new window
2.李慈慧、翁振益(2012)。促銷傾向在價格意識、旅遊知識與購買行為之中介機制探討:以旅展為例。2012餐旅、博物館、文化資產與觀光發展研討會,64-87。  延伸查詢new window
圖書
1.Audi, Robert(1989)。Practical Reasoning。Routledge Chapman & Hall。  new window
2.Vaughan, G. M.、Hogg, M. A.、張文哲、邱發忠、黃俊豪、洪光遠(2014)。社會心理學導論。學富。  延伸查詢new window
3.Lehman, A.、O'Rourke, N.、Hatcher, L.、Stepanski, E. J.(2005)。JMP for Basic Univariate and Multivariate Statistics: A Step-by-step Guide。SAS Press。  new window
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其他
1.張睿纖(2013)。搶券 搶票 搶便宜--上班族旅展消費經驗調查,https://www.1111.com.tw/news/surveyns_con.asp?ano=57484。  延伸查詢new window
 
 
 
 
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