From the point of view, the consumer behavior and target segmentation theory, this paper was focus on the target markets selection in Taiung region destination. By way of effectiveness target market variables defining and probability of repeat tourist forecasting, we could further provide some suggestions for destination positioning. The results of this study in Taitung region destination indicated some useful insight of travel and tourism marketing. First, through the factor analysis of destination attributes, attributes were captured by four destination factors-price, health, culture and taste. The dominant factor was "price". Second, the procedure was to divide the tourist types; they were "the vacation dimension", "the sightseeing dimension", "the outdoor activity dimension" and "the urban dimension". Third, age and education variables were better effective than other segmenting variable. It could forecast the 72.68 percent repeat tourists coming again. The forecasting ability is along with age growth. The researcher explained the reason, which is human learning ability. There was a interesting thing worth attention was a specialized destination phenomena in Taitung region.