The major purposes of the study are to investigate the overall evaluation of thirty one corporate image variables of the eleven international tourist hotels by inbound business travel agents in Taipei city, and examine with corporate image variables significantly influence the overall evaluation scores of individual international tourist hotels. The level of importance times satisfaction level is the overall evaluation. One hundred and seventy questionnaires were delivered to seventy five inbound business travel agents and among them one hundred and forty three questionnaires are valid and used in the subsequent analysis. The major findings are as the followings. Different overall evaluation scores of individual corporate image variables in the factor analysis, different numbers and structures of common factors derived from thirty one corporate image variables, and different corporate image variables significantly influencing the overall evaluation scores in the stepwise regression analysis of individual international tourist hotels are found.