台灣由於近十年來經濟的發展、生活水準的提高以及醫療環境等相關因素的改善，國人的平均壽命明顯延長，健康普遍受到社會大眾的關切，成為人人追求的目標。根據相關研究發現，規律的運動有助於人類心肺功能的增加、減少心臟方面之問題、降低死亡率和罹患其它有關身心疾病、增進休閒及工作效率等，也因此健康休閒俱樂部隨而漸漸盛行。在美國，運動健身俱樂部會員人數，在1990s年代十年間成長了51%。在台灣，健康休閒俱樂部亦隨著社會大眾對健康的需求而漸漸盛行。健康休閒俱樂部提供了現代人室內方便、安全的運動場所與設施。由於健康休閒俱樂部在台灣屬新興的行業，尚屬於成長推廣階段，仍有發展潛力與空間、及經營管理問題值得探討。目前台灣最大的健康休閒俱樂部為「亞力山大健康休閒俱樂部」，其共有二十三家分店，在台灣主要大都市皆有其據點。回顧健康休閒俱樂部相關文獻，學術界對其研究並不多見，因此本研究以亞力山大健康休閒俱樂部台南分部為例，採取便利抽樣暨人員訪談方式，調查其會員之個人背景、參與動機、期望、限制因子、實際體驗與滿意度，並以平均數與相關係數之假設檢定探討其問之關係。希望本研究結果能夠作為健康休閒俱樂部業者及政府相關管理單位在推廣、行銷、規劃及管理健康休閒俱樂部之參考。

Because of the economic development, living standard enhancement, and medical environment improvement, the Taiwanese people's life expectancy has increased. With that comes the concern for good health during the longer life. Some research reports that sports are helpful to human beings in heart and lung function thus reducing death rate and sickness while allowing more leisure and resulting in work efficiency. It is not sport per se but rather exercise of muscles and the cardiovascular system. Recognizing the link to exercise, health clubs have gradually become popular as way to address concerns with health. In USA membership in health clubs increased 51% in the decade of the 1990s. In Taiwan membership in health clubs is also growing. Health clubs generally provide people a climate controlled facility with a variety of equipment and the availability of professional or trained personnel to facilitate safe use of facilities offered. The Alexander Health Club with 23 branches in major cities is the largest club chain in Taiwan. Because in Taiwan health clubs are relatively new businesses, the business is in its growth and extension stage. This means that the business is in a stage of evolution in which many problems can occur and thus people in the business for the long run must understand what in happening generally as well as in particular businesses. This study, based on the Alexander Health Club, Tainan branch, is to be conducted by personnel interview with convenience sampling to develop survey and analysis methods to use to understand dynamics of the health club members' participating motivation, expectation, constraints, experience and satisfaction. Mean difference, correlation and other statistical analyses will be employed in this study for achieving factors influencing behavior. By obtaining the above information, insights will be gained into the dynamics of health club business. Conclusions both about fitness impact and small business development impact will be reached. The findings of this research are to be presented to people in the health club business and to government agencies concerned with health, fitness and small business development.