臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：觀賞運動活動吸引力和觀賞效益的非對稱性關係分析：以「高雄世運」和「臺北聽奧」為例
書刊名：運動休閒管理學報
作者：高立學 引用關係
作者(外文)：Gau, Li-shiue
出版日期：2011
卷期：8:1
頁次：頁1-17
主題關鍵詞：聽障奧運；世界運動會；滿意因子；不滿意因子；World game；Deaflympics；Satisfier；Dissatisfier
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:13
  • 點閱點閱:35
本研究整合手段目的鏈和Herzberg 兩因子理論，討論2009年高雄世運與台北聽障奧運觀賞活動吸引力，和觀賞效益的不對稱性關係。採用問卷於現場詢問觀眾對20個賽事吸引力的重視程度和18個觀賞效益的感受程度。有效問卷211份來自世運，263份來自聽奧。舉辦的整體效益平均數，世運高於聽奧。最重視的吸引力，兩賽事都有最多人勾選「有台灣的選手比賽」，聽奧比世運有較多人勾選「運動精神」。比較平均數，世運比聽奧觀眾重視「主場館特色」。最重要的效益，兩賽事都有最多人勾選「享受臨場感」，聽奧比世運有較多人勾選「學習運動家精神」。比較平均數，世運比聽奧觀眾感受較高的「心情愉悅」。以吸引力重視程度為縱軸，吸引力和觀賞效益關係係數加權平均總和為橫軸，將20個吸引力標示在二維象度空間，結果顯示在第一象限，「運動精神」、「團隊合作精神」、「有台灣的選手比賽」受重視程度高，且帶來高觀賞效益。在第二象限，「交通便利」受重視，但未連結到觀賞效益，屬於「不滿意型吸引力」。在第三象限，兩賽事觀眾對於「明星球員」重視程度不高，且未帶來效益。在第四象限，對於聽奧觀眾，「提供和別人在一起的機會」不受重視，但似乎有潛力連結到高觀賞效益，屬於「滿意型吸引力」。
This study applies the means-end chain model and the Herzberg two-factor theory to assess the asymmetric relationships between the attractiveness of spectator sports and watching benefits in 2009 Kaohsiung-World-Games and Taipei-Deaflympics. The study used a questionnaire including 20 attractiveness items and 18 consequences items. Valid questionnaires were 211 from World Games and 263 from Deaflympics. The results showed that respondents from World Games rated higher overall effects than those from Deaflympics did. The respondents from both World Games and Summer Deaflympics liked to watch games with Taiwanese players. More people from Deaflympics than World Games emphasized the attribute of sportsmanship. The features of the main stadium were rated higher by respondents from World Games than by those from Deaflympics. The most important benefit of watching the two events was enjoying the live atmosphere. Compared to the World Games, Deaflympics had more people who enjoyed learning sportsmanship. Experiences of good mood were rated higher in World Games than in Deaflympics. Using the attractiveness in the vertical axis and the total weighted benefits associated with each attractive attribute in the horizontal axis, a two-dimensional space showed the 20 attributes of attractiveness. As shown in the first quadrant, sportsmanship, team spirits, and games with Taiwan's athletes attracted attention and led to watching benefits. In the second quadrant, traffic convenience was emphasized but did not link to watching benefits. It might be considered a dissatisfier. In the third quadrant, star players were not emphasized and did not benefit the audience of the two events. In the fourth quadrant, “providing the opportunity with others” was not taken seriously but seemed to positively link to watching consequences. It might be considered a satisfier.
期刊論文
1.高立學(2008)。球隊認同低的人爲什麼要觀賞球賽。休閒運動期刊，7，87-96。  延伸查詢new window
2.Gutman, J.(1997)。Means-End Chains as Goal Hierarchies。Psychology & Marketing，14(6)，545-560。  new window
3.Kaynak‚ E.、Salman‚ G. G.、Tatoglu, Ekrem(2007)。An Integrative Framework Linking Brand Associations and Brand Loyalty in Professional Sports。Journal of Brand Management，15(5)，336-357。  new window
4.張家銘(20061100)。2004澎湖世界華人馬拉松賽會觀光吸引力之研究。臺灣體育運動管理學報，4，129-152。new window  延伸查詢new window
5.Young, S.、Feigin, B.(1975)。Using the benefit chain for improved strategy formulation。Journal of Marketing，39(3)，72-74。  new window
6.Wann, D. L.(1995)。Preliminary validation of the sport fan motivation scale。Journal of Sport & Social Issues，19(4)，337-396。  new window
7.Gutman, J.(1982)。A Means-End Chain Model Based on Consumer Categorization Process。Journal of Marketing，46(2)，60-72。  new window
8.Gladden, J. M.、Funk, D. C.(2002)。Developing an understanding of brand associations in team sport: empirical evidence from consumers of professional sport。Journal of Sport Management，16(1)，54-81。  new window
9.Richardson, Paul S.、Dick, Alan S.、Jain, Arun K.(1994)。Extrinsic and intrinsic cue effects on perceptions of store brand quality。Journal of Marketing，58(4)，28-36。  new window
10.Trail, G. T.、James, J. D.(2001)。The motivation scale for sport consumption: Assessment of the scale's psychometric properties。Journal of Sport Behavior，24(1)，108-127。  new window
11.高立學(20090900)。「臺中洲際棒球場」興建後之效益評估。運動與遊憩研究，4(1)，22-33。new window  延伸查詢new window
12.Cialdini, Robert B.、Borden, Richard J.、Thorne, Avril、Walker, Marcus Randall、Freeman, Stephen、Sloan, Lloyd Reynolds(1976)。Basking in reflected glory: Three (football) field studies。Journal of Personality and Social Psychology，34(3)，366-375。  new window
13.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
14.狩野紀昭、瀬楽信彦、高橋文夫、辻新一(1984)。魅力的品質と当り前品質。品質，14(2)，147-156。  延伸查詢new window
15.高立學(2011)。「觀賞運動活動」吸引觀眾的屬性分析。休閒事業研究，9(2)，1-20。  延伸查詢new window
16.Mikulic, I.、Prebezac, D.(2011)。Evaluating hotel animation programs at Mediterranean sun-and-sea resorts: An impact-asymmetry analysis。Tourism Management，32(3)，688-696。  new window
會議論文
1.高立學(2009)。「觀賞運動」吸引觀眾的屬性。台北市。4-5。  延伸查詢new window
2.Liau, H. L.、Gau, L. S.(2010)。Means-end chain of spectator sport consumption。Tampa, Florida。  new window
學位論文
1.蔡麗美(2008)。世界運動會（World games）發展之研究--以2009年高雄市為例(碩士論文)。國立屏東教育大學。  延伸查詢new window
2.陳亞甄(2008)。承辦世界運動會對區域發展之公共價值分析--評估2009世運會對高雄的影響(碩士論文)。國立中山大學。  延伸查詢new window
3.Gau, L. S.(2007)。Examining the values associated with spectator sports and the relationships between the values and sport spectator behavior(博士論文)。Florida State University，Tallahassee, Florida。  new window
圖書
1.Herzberg, Frederick、Mausner, Bernard、Snyderman, Barbara Bloch(1959)。The Motivation to Work。John Wiley & Sons, Inc.。  new window
2.Kotler, Philip、Keller, Kevin L.(2009)。Marketing Management。Pearson。  new window
3.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
其他
1.江昭倫(2009)。高雄辦世運市民光榮度感大大提高，http://news.rti.org.tw/index， 20110114。  延伸查詢new window
圖書論文
1.Zillman, D.、Bryant, J.、Sapolsky, B. S.(1989)。Enjoyment from sports spectatorship。Sports, games, and play: Social and psychological viewpoints。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：614（臺灣：611，外國：3） ／ 本年度總使用人次：2111296 ／ 訪客人次（自102年09月）：67908413
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上