| 期刊論文| 1. | Lynn, M.、Bogert, P.(1996)。The effect of scarcity on anticipated price appreciation。Journal of Applied Social Psychology，26(22)，1978-1984。   | | 2. | Verhallen, Theo M. M.、Robben, Henry S. J.(1994)。Scarcity and preference: An experiment on unavailability and product evaluation。Journal of Economic Psychology，15(2)，315-331。 | | 3. | Lynn, Michael(1991)。Scarcity effects on value: A quantitative review of the commodity theory literature。Psychology and Marketing，8(1)，43-57。 | | 4. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 | | 5. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。 | | 6. | Franke, N.、Schyisier, M.(2008)。Product uniqueness as a driver of customer utility in mass customization。Marketing Letters，19(2)，93-107。 | | 7. | Lynn, M.(1992)。Scarcity's enhancement of desirability: the role of naive economic theories。Basic & Applied Social Psychology，13(1)，67-78。 | | 8. | Swami, S.、Khairnar, P. J.(2003)。Diffusion of products with limited supply and know expiration date。Marketing Letters，14(1)，33-46。 | | 9. | Tian, K. T.、Bearden, W. O.、Hunter, G. L.(2001)。Consumers' need for uniqueness: scarcity development and validation。Journal of Consumer Research，28(1)，50-66。 | 學位論文| 1. | 吳瑛茵(2009)。產品稀少性和消費者獨特性需求對購買意願之影響(碩士論文)。國立成功大學。 延伸查詢 | | 2. | 古宜禾(2008)。獨特性需求對消費者決策影響。國立臺中技術學院。 延伸查詢 | 圖書| 1. | Snyder, C. R.、Fromkin, H. L.(1980)。Uniqueness: The Human Pursuit of Difference。New York, NY：Plenum Press。 | |